Deck 7: Tourism Research

Question 1

This is the type of surveys to find out travelers' attitudes and beliefs on certain topic.

A) interpretative surveys
B) factual surveys
C) structured surveys
D) opinion surveys

Answer 1

D

Question 2

There are five types of interviews:

A) personal, telephone, electronic devices, street encounter and mail.
B) structured, semi- structured, unstructured, telephone and focus group.
C) structured, unstructured, telephone, electronic devices and focus group.
D) personal, telephone, mail, electronic devices and structured.

Answer 2

B

Question 3

Research can be categorized as the following except:

A) normative research.
B) descriptive research.
C) predictive research.
D) analytical research.
E) conclusive research.

Answer 3

E

Question 4

This method involves bringing a small number of people together in one place, and asking them questions related to a specific research topic.

A) correlation analysis
B) focus group
C) Delphi method
D) analogy research
E) personal interview

Question 5

Which of the following research technique a hotel would use if it wants to find out if having live music leads to higher profit?

A) quantitative technique
B) qualitative technique
C) Delphi method
D) focus group

Question 6

The variables used for experimental research are the following except:

A) dependent variables.
B) exogenous variables.
C) independent variables.
D) all of the above

Question 7

Survey questions may be broken into the following types of questions except:

A) opinion surveys.
B) causal.
C) factual survey.
D) interpretative.

Question 8

The goals of tourism research projects are primarily the following except:

A) to examine the performance of certain areas in an operation and monitor guest satisfaction.
B) to help establish the status of researchers in the tourism industry.
C) to identify trends in the markets.
D) to unveil the economic impacts of tourism in any given areas, occupancy trends and general consumer behavior.

Question 9

The electronic survey has the following advantages except:

A) sample is representative.
B) anonymity.
C) speed.
D) low cost.

Question 10

Telephone surveys have the following benefits compared to personal interviews except:

A) less interviewer- interviewee bias.
B) faster than personal interviews.
C) less costly.
D) people have unlisted phone numbers.

Question 11

A destination uses this type of surveys when asking travelers what recreational activities they participated in while they were traveling.

A) factual surveys
B) opinion surveys
C) interpretative surveys
D) structured surveys

Question 12

A hotel asking their guests why they chose to stay at their hotel or an airline asking why they chose to fly with them is using the following type of surveys:

A) opinion surveys.
B) structured surveys.
C) factual surveys.
D) interpretative surveys.

Question 13

This is not a question/answer format for research surveys.

A) categorical
B) numerical
C) ordinal
D) rhetorical

Question 14

This interview technique allows the interviewer to adapt follow- up questions according to the respondent's answers while following a schedule of questions and, therefore, allow more exploration into an issue.

A) open- ended interviews
B) unstructured interviews
C) semi- structured interviews
D) structured interviews

Question 15

A destination uses this type of research to forecast the tourist arrivals in the future.

A) conclusive research
B) predictive research
C) analytical research
D) descriptive research
E) normative research

Question 16

The following is not the benefit of conducting mail surveys:

A) convenient for respondents.
B) less interviewer- interviewee bias.
C) low cost.
D) low response rate.

Question 17

Causal relation between variables is uncovered by which of the following categories of research?

A) predictive research
B) conclusive research
C) analytical research
D) normative research
E) descriptive research

Question 18

Which of the following surveys is the most expensive?

A) telephone
B) electronic devices
C) interviews
D) mail

Question 19

This type of research is often used to depict the characteristics of tourists.

A) predictive research
B) conclusive research
C) normative research
D) analytical research
E) descriptive research

Question 20

Researchers often use this research technique to evaluate how a tourism opportunity will impact the host community of a region.

A) Delphi method
B) quantitative technique
C) correlation analysis
D) qualitative technique

Question 21

It is at this step that the researcher starts informally developing the hypothesis.

A) data collection
B) research findings
C) data analysis an interpretation
D) research design
E) informal investigation

Question 22

This is not the advantage of observation method.

A) It can be costly.
B) no interviewer biases
C) no interference with the variables studied
D) more objective and accurate