Deck 15: Planning

Question 1

________ is the process of acquiring ownership or control of competitors with similar products in the same or similar markets.

A) Geographic expansion
B) Horizontal integration
C) Product development
D) Market penetration

Answer 1

B

Question 2

A ________ is used to assess the company's internal and external processes and use them to their advantage.

A) Internal analysis
B) Operating analysis
C) Productivity analysis
D) SWOT analysis

Answer 2

D

Question 3

________ involves planning but also involves improving efficiency and increasing productivity while placing emphasis on quality.

A) Total quality management
B) Management by objectives
C) Organizational planning
D) Strategic forecasting

Answer 3

A

Question 4

________ are generally created for periods of up to one year and fit in with long range plans of the organization.

A) Operational plans
B) Financial scheduling
C) Goals and objectives
D) Strategic plans

Question 5

________ aims to increase market share by promoting sales aggressively in existing markets.

A) Horizontal integration
B) Geographic expansion
C) Product development
D) Market penetration

Question 6

What is the process of determining outcomes for each area and associate?

A) Environmental analyzing
B) Goal setting
C) Selecting alternatives
D) Forecasting

Question 7

Which of the following gives direction NOT only to top management but to all associates as they focus on goal accomplishment?

A) Planning
B) Forecasting
C) Strategies
D) Staff scheduling

Question 8

What is the managerial process that determines the goals of the organization and then plans the objective?

A) Operational analysis
B) Operational assessment
C) Management by objectives
D) Strategic goals assessment

Question 9

Which of the following is NOT one of the key corporate level strategies?

A) Strategic Alliance
B) Restructure
C) Diversification
D) Growth

Question 10

Which of the following creates long -term plans that steer the organization toward its goals in the accomplishment of its mission and vision?

A) Scheduling
B) Strategic planning
C) Forecasting
D) Informal planning

Question 11

Which of the following is NOT one of the traditional four P's of marketing?

A) Product
B) Place
C) Position
D) Price

Question 12

What is the process of screening large amounts of information to anticipate and interpret changes in the surrounding economic area?

A) SWOT analysis
B) Environmental scanning
C) Forecasting
D) Planning

Question 13

________ planning is often done at the last minute with little or no sharing of goals and strategies

A) Formal
B) Recognized
C) Informal
D) Strategic

Question 14

Most of the strategic planning that takes place at the top management level is

A) corporate -level strategy
B) goal oriented strategy
C) pre -planning strategy
D) mission and goals development

Question 15

________ refers to the amount of labor (input) it takes to do a particular task.

A) Task analysis
B) Demand scheduling
C) Productivity
D) Value pricing

Question 16

________ is the prediction of future outcome.

A) Planning
B) Development
C) Scheduling
D) Forecasting

Question 17

________ are operational statements of activities that should be quantifiable and attainable within a stated time?

A) Plans
B) Objectives
C) Tactics
D) Strategies

Question 18

Planning involves selecting the various ________ that the organization wants to achieve and the ________ to be taken to ensure that they are accomplished.

A) targets and tactics
B) objective and strategies
C) goals and strategies
D) strategies and objectives

Question 19

Which of the following is NOT a key operating area?

A) Productivity
B) Employee satisfaction
C) Guest satisfaction
D) Scheduling

Question 20

________ develops the mission, goals, and strategies by identifying the business of the corporation today and the business it wants for the future.

A) Planning department
B) Strategic management
C) Line -level management
D) In -formal planning

Question 21

A plan allocating money to a specific activity is

A) Schedule
B) Arrangement
C) Budget
D) Forecast

Question 22

Discuss the purpose of planning. Who does it and why?

Question 23

This concept identifies the best way of doing something, which companies excel in that area, and how our company can improve upon it.

A) Benchmarking
B) Leveling
C) Targeting
D) Scaling

Question 24

Define and give an example of using Total Quality Management in a hotel environment.

Question 25

________ are specific actions that associates must follow.

A) Procedures
B) Policies
C) Rules
D) Strategies

Question 26

How would you create an operational plan? Discuss the seven steps of operational planning.

Question 27

What is an environmental scan? How and why would you perform one?

Question 28

________ are broad guidelines for associates to use when making decisions.

A) Procedures
B) Rules
C) Policies
D) Strategies

Question 29

Discuss the Strategic planning process and how it coordinates with corporate level and operational planning. Include the three corporate strategies in your discussion.