Deck 2: Financial Management and Planning
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
سؤال
فتح الحزمة
قم بالتسجيل لفتح البطاقات في هذه المجموعة!
Unlock Deck
Unlock Deck
1/90
العب
ملء الشاشة (f)
Deck 2: Financial Management and Planning
1
Limited partnerships have limited liability for all of the partners.
False
2
A plan that relates to a specific area of a business, such as marketing, is known as a functional plan.
True
3
Franchisers purchase the right to sell products or services of the franchisee.
False
4
A franchiser sells the right to produce a product or service to the franchisee.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
5
A Subchapter S corporation can sell its stock to any number of shareholders.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
6
The Service Core of Retired Executives (SCORE) is a group of retired business owners and managers who provide help to small business owners.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
7
Public corporations have double taxation, limited liability for owners, and can raise large amounts of cash by selling stocks or bonds.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
8
The Service Core of Retired Executives (SCORE) is a group of retired government bureaucrats who provide help to small business owners.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
9
Prior to applying for a loan through an approved Small Business Administration lender, you must establish the form of business ownership.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
10
The buy -sell agreement preserves the continuity of ownership and insures that everyone is treated fairly.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
11
Public corporations have double taxation, unlimited liability for owners, and can raise large amounts of cash by selling stocks or bonds.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
12
The SBA, SCORE, and the authors recommend that an executive summary be attached to the beginning of the business plan.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
13
Partnerships have the same basic tax requirements as the sole proprietorship and are, therefore, the most popular form of business ownership.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
14
A limited liability partnership is legal in all states.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
15
A goal is a measurable objective that can be reached in a specified time frame.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
16
In a limited liability partnership, all of the partners have unlimited liability.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
17
In a limited liability partnership, all of the partners can participate in day -to -day operations.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
18
If a partner dies, his share of the partnership must be sold to an outsider.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
19
A plan that relates to a specific area of a business, such as marketing, is known as a strategic plan.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
20
The buy -sell agreement prevents a partner from selling a partnership interest without the consent of the other partners.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
21
Every succession plan must have a buy -sell agreement.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
22
The time horizon for strategic plans is
A) five years.
B) more than one year.
C) ten or more years.
D) fifteen or more years.
E) There is no definite time horizon for strategic plans.
A) five years.
B) more than one year.
C) ten or more years.
D) fifteen or more years.
E) There is no definite time horizon for strategic plans.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
23
When obtaining funds for a business, investors provide money in exchange for partial ownership of the business.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
24
A mission statement is specific.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
25
The management function that takes us from some current state to a desired future state is
A) controlling.
B) staffing.
C) planning.
D) directing.
E) organizing.
A) controlling.
B) staffing.
C) planning.
D) directing.
E) organizing.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
26
The basic five functions that every manager must perform include
A) planning, directing, organizing, staffing, controlling.
B) planning, financing, bookkeeping, controlling, staffing.
C) planning, organizing, controlling, directing, financing.
D) planning, organizing, bookkeeping, directing, staffing.
E) None of the above include all of the management functions.
A) planning, directing, organizing, staffing, controlling.
B) planning, financing, bookkeeping, controlling, staffing.
C) planning, organizing, controlling, directing, financing.
D) planning, organizing, bookkeeping, directing, staffing.
E) None of the above include all of the management functions.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
27
A company in the Later Stage of development usually has negative cash flow.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
28
The Operational plan describes how a business will actually deliver your product or service to the customer.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
29
Secondary data gathers information firsthand.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
30
When borrowing funds for a business, lenders provide money in exchange for partial ownership of the business.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
31
Company goals describe where you want your business to be at some future date.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
32
The SBA lends the funds for a business start -up but is not a guarantor of the loan.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
33
When composing a business plan, the executive summary should be written first
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
34
If your business has more than 10 people, you do not need an organizational chart.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
35
Carla has just started a business and is asking herself the following question. Where do I want my business to be in five years? Carla is in the process of
A) analyzing her financial requirements.
B) establishing the basic control functions for her business.
C) establishing basic parameters for her business.
D) determining how to write a functional plan.
E) developing a strategic plan.
A) analyzing her financial requirements.
B) establishing the basic control functions for her business.
C) establishing basic parameters for her business.
D) determining how to write a functional plan.
E) developing a strategic plan.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
36
A marketing mix is a marketing strategy.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
37
The executive summary is the initial introduction to the business plan.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
38
Converting functional plans into annual dollar requirements is the process of
A) monetary planning.
B) budgeting.
C) financial planning.
D) accounting.
E) controlling.
A) monetary planning.
B) budgeting.
C) financial planning.
D) accounting.
E) controlling.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
39
The SBA has two major programs: 7(a) for general business purposes and 504 for the purchase of buildings or major equipment.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
40
The best place to get a loan for a business is the Small Business Administration because they loan you government funds.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
41
Geoffrey is in the process of determining how many people he will require to operate his restaurant during each business day. He is performing the management function of
A) planning.
B) controlling.
C) staffing.
D) directing.
E) organizing.
A) planning.
B) controlling.
C) staffing.
D) directing.
E) organizing.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
42
Tom is establishing some basic plans for his business. He is in the process of writing down some basic questions that he believes the plans should answer. Which of the following questions does not relate to establishing a functional plan?
A) When will it be accomplished?
B) Where will they perform their duties?
C) Who will carry out this plan?
D) What skills do they need?
E) Where do I want my business to be in five years?
A) When will it be accomplished?
B) Where will they perform their duties?
C) Who will carry out this plan?
D) What skills do they need?
E) Where do I want my business to be in five years?
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
43
Which of the following pertain to the internal workings of a company?
A) strengths and threats
B) opportunities and threats
C) opportunities and weaknesses
D) strengths and opportunities
E) strengths and weaknesses
A) strengths and threats
B) opportunities and threats
C) opportunities and weaknesses
D) strengths and opportunities
E) strengths and weaknesses
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
44
Carl is a construction supervisor. He has to make sure that the inside rooms of the house are painted by this evening because the carpeting company is scheduled to bring in the carpeting first thing tomorrow morning. He told Tim to paint the hall and told Anne to paint the master bedroom. Because he is short -handed, he will paint the kitchen. Carl is performing the management function of
A) organizing.
B) staffing.
C) directing.
D) controlling.
E) planning
A) organizing.
B) staffing.
C) directing.
D) controlling.
E) planning
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
45
Which of the following is true for a Limited Liability Company (LLC)?
A) Business income is taxed at the corporate rate.
B) The owners have unlimited liability.
C) The company is limited in its liability.
D) Business income is taxed at the individual's personal rate.
E) None of the above.
A) Business income is taxed at the corporate rate.
B) The owners have unlimited liability.
C) The company is limited in its liability.
D) Business income is taxed at the individual's personal rate.
E) None of the above.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
46
Carl, Anne, and Al were friends in college. After graduation they decided to open a company that sells computer printer ribbons and cartridges. They each have $20,000 to put into the business, and want equal shares of the business. They are not worried about liability because they are not actually going to work on printers or going to work in their customer's place of business. They also want to avoid double taxation. The most likely form of business organization for them would be a
A) limited partnership.
B) corporation.
C) partnership.
D) sole proprietorship.
E) Subchapter S corporation.
A) limited partnership.
B) corporation.
C) partnership.
D) sole proprietorship.
E) Subchapter S corporation.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
47
One drawback to a partnership is that it
A) generally has more management expertise than the sole proprietorship.
B) generally has more access to capital than the sole proprietor.
C) has unlimited liability for each of the partners.
D) is subject to double taxation.
A) generally has more management expertise than the sole proprietorship.
B) generally has more access to capital than the sole proprietor.
C) has unlimited liability for each of the partners.
D) is subject to double taxation.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
48
The form of business ownership that involves double taxation and limited liability for the owners is the
A) corporation.
B) sole proprietorship.
C) limited partnership.
D) Subchapter S corporation.
E) partnership.
A) corporation.
B) sole proprietorship.
C) limited partnership.
D) Subchapter S corporation.
E) partnership.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
49
Gathering all of the monetary requirements that a firm will need in order to support each functional plan is the process of
A) controlling.
B) accounting.
C) monetary planning.
D) budgeting.
E) financial planning.
A) controlling.
B) accounting.
C) monetary planning.
D) budgeting.
E) financial planning.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
50
Carl, Anne, and Al were friends in college. After graduation they decided to open a computer consulting business. They each have $20,000 to put into the business, and want equal shares of the business. However, they are worried about liability because they had heard of a consultant who crashed a client's computer and was sued for $1,000,000. They also want to avoid double taxation. The most likely form of business organization for them would be a
A) Subchapter S corporation.
B) corporation.
C) partnership.
D) sole proprietorship.
E) limited partnership.
A) Subchapter S corporation.
B) corporation.
C) partnership.
D) sole proprietorship.
E) limited partnership.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
51
Unlimited liability for the owner is a problem for which of the following?
A) limited partnership
B) corporation
C) partnership
D) sole proprietorship
E) both C and D
A) limited partnership
B) corporation
C) partnership
D) sole proprietorship
E) both C and D
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
52
You have always wanted to own your own McDonald's restaurant. You contacted this corporation and received the details of purchasing one of these restaurants. If you are granted permission, you will become a and the McDonald's corporation is the _ .
A) franchiser; franchisee
B) franchisee; franchiser
C) franchisee; franchisee
D) franchiser; franchiser
A) franchiser; franchisee
B) franchisee; franchiser
C) franchisee; franchisee
D) franchiser; franchiser
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
53
The form of business ownership that gives the owner total control of how the business is run is the
A) Subchapter S corporation.
B) partnership.
C) corporation.
D) limited partnership.
E) sole proprietorship.
A) Subchapter S corporation.
B) partnership.
C) corporation.
D) limited partnership.
E) sole proprietorship.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
54
The majority of businesses in the United States today are organized as
A) corporations.
B) limited partnerships.
C) sole proprietorships.
D) Subchapter S corporations.
E) partnerships.
A) corporations.
B) limited partnerships.
C) sole proprietorships.
D) Subchapter S corporations.
E) partnerships.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
55
Jane is the president of a business. She runs the business on a daily basis and makes all of the decisions because she has ten years of experience in this business. There are ten other owners in this business, but they have no say in how this business is being run. Jane's business is probably organized as a
A) partnership.
B) sole proprietorship.
C) Subchapter S corporation.
D) corporation.
E) limited partnership.
A) partnership.
B) sole proprietorship.
C) Subchapter S corporation.
D) corporation.
E) limited partnership.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
56
Timothy is in the process of establishing goals for his company. Which of the following is a goal?
A) Our business should market to all customers.
B) Our business should increase sales by 10 percent every year for the next five years.
C) Our marketing area should include the entire United States.
D) Our business should increase sales by 10 percent.
E) Our business should increase sales every year.
A) Our business should market to all customers.
B) Our business should increase sales by 10 percent every year for the next five years.
C) Our marketing area should include the entire United States.
D) Our business should increase sales by 10 percent.
E) Our business should increase sales every year.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
57
Which of the following is NOT an advantage of obtaining a franchise?
A) marketing strategy and advertising
B) training of employees and managers
C) name recognition
D) having a predetermined location that guarantees a profit
E) standardization of products and services
A) marketing strategy and advertising
B) training of employees and managers
C) name recognition
D) having a predetermined location that guarantees a profit
E) standardization of products and services
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
58
The sole proprietor has all of the following advantages, EXCEPT
A) choice of location for the business.
B) choice of how to pay federal and local taxes.
C) choice of product to be sold.
D) choice of retirement plan.
E) choice of services to be offered.
A) choice of location for the business.
B) choice of how to pay federal and local taxes.
C) choice of product to be sold.
D) choice of retirement plan.
E) choice of services to be offered.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
59
Which of the following is NOT a disadvantage of the sole proprietorship?
A) limited lifetime of the business
B) limited liability for the owner
C) limited management expertise
D) limited access to capital
A) limited lifetime of the business
B) limited liability for the owner
C) limited management expertise
D) limited access to capital
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
60
Jennifer is the manager of a credit card processing department. She has determined that each processor should be able to input information on 75 credit purchases per hour. She has established a range of plus or minus 5 purchases and an error rate of no more than 2 per hour. Jennifer is performing the management function of
A) planning.
B) directing.
C) staffing.
D) controlling.
E) organizing.
A) planning.
B) directing.
C) staffing.
D) controlling.
E) organizing.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
61
When running a SWOT analysis, one should also consider personal strengths and weaknesses because
A) business owners should evaluate those items where they are weak.
B) business owners should list those items that they really dislike doing.
C) business success requires that owners have no weaknesses.
D) both A and B above.
E) both B and C above.
A) business owners should evaluate those items where they are weak.
B) business owners should list those items that they really dislike doing.
C) business success requires that owners have no weaknesses.
D) both A and B above.
E) both B and C above.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
62
Which of the following is a weakness?
A) inexperienced workers
B) an area of your business that you perform well in
C) you perform better than your competitors
D) none of the above
A) inexperienced workers
B) an area of your business that you perform well in
C) you perform better than your competitors
D) none of the above
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
63
When applying for a loan with the Small Business Administration, you will have to provide tax returns for a period of
A) five years.
B) two years.
C) one year.
D) four years.
E) three years.
A) five years.
B) two years.
C) one year.
D) four years.
E) three years.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
64
The financial plan consists of
A) breakeven analysis.
B) a 4 -year profit projection.
C) a 12 -month projection.
D) all of the above.
A) breakeven analysis.
B) a 4 -year profit projection.
C) a 12 -month projection.
D) all of the above.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
65
George is analyzing the market for his bagel business. He noticed that there are no bagel shops in the northeast section of his city. For George's bagel business, this represents a(n)
A) weakness.
B) obligation.
C) strength.
D) opportunity.
E) threat.
A) weakness.
B) obligation.
C) strength.
D) opportunity.
E) threat.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
66
An executive summary should be attached to
A) the end of the completed business plan.
B) the beginning of the business plan.
C) the middle of the business plan.
D) none of the above.
A) the end of the completed business plan.
B) the beginning of the business plan.
C) the middle of the business plan.
D) none of the above.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
67
SCORE is a source of information and training for the small business owner. The acronym SCORE stands for
A) Service Core of Retired Executives.
B) Special College for Retraining Employees.
C) Special Core of Retired Entrepreneurs.
D) Service College for Retaining Employees.
E) none of the above.
A) Service Core of Retired Executives.
B) Special College for Retraining Employees.
C) Special Core of Retired Entrepreneurs.
D) Service College for Retaining Employees.
E) none of the above.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
68
A mission statement
A) helps the organization reach its goals.
B) is a brief statement explaining the purpose of the company and its guiding principles.
C) is very specific.
D) none of the above.
A) helps the organization reach its goals.
B) is a brief statement explaining the purpose of the company and its guiding principles.
C) is very specific.
D) none of the above.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
69
Environmental factors can lead the business owner to evaluate and change his or her business plans. An industry that recently underwent a major shift in marketing due to technological change and new competition, according to the textbook, is
A) the fast food industry.
B) the automobile industry.
C) the cereal industry.
D) the convenience store industry.
E) the oil industry.
A) the fast food industry.
B) the automobile industry.
C) the cereal industry.
D) the convenience store industry.
E) the oil industry.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
70
Which of the following should NOT be in the executive summary?
A) a brief description of the product or service
B) a summary of quarterly revenue
C) an estimate of how much money you will need
D) tour business strategy for success
A) a brief description of the product or service
B) a summary of quarterly revenue
C) an estimate of how much money you will need
D) tour business strategy for success
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
71
Which of the following stages has a concept and is less than 18 months old?
A) seed/start -up stage
B) early stage
C) expansion stage
D) later stage
A) seed/start -up stage
B) early stage
C) expansion stage
D) later stage
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
72
Location is probably the single most important factor affecting the success of the establishment.
A) manufacturing
B) retailing
C) wholesale
D) both A and B above
E) both B and C above
A) manufacturing
B) retailing
C) wholesale
D) both A and B above
E) both B and C above
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
73
George is analyzing the market for his bagel business. He knows that his shop has the highest quality bagel in the city. He has picked up several customers who previously shopped at a competitor but told him they switched because of his consistent quality. For George's bagel business, this represents a(n)
A) weakness.
B) threat.
C) opportunity.
D) strength.
E) obligation.
A) weakness.
B) threat.
C) opportunity.
D) strength.
E) obligation.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
74
In identifying your form of business ownership, which of the following should be included?
A) advantages of your choice
B) your ownership structure
C) reasons for your selection
D) all of the above
A) advantages of your choice
B) your ownership structure
C) reasons for your selection
D) all of the above
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
75
Bankers differ from investors in that
A) bankers are looking for a return on equity.
B) bankers are looking for assurances of interest payments and repayment of the principal of the loan.
C) bankers are looking for company growth.
D) all of the above.
A) bankers are looking for a return on equity.
B) bankers are looking for assurances of interest payments and repayment of the principal of the loan.
C) bankers are looking for company growth.
D) all of the above.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
76
Which of the following is an example of primary data?
A) gathering your own data firsthand
B) gathering information about your competition
C) public information in libraries
D) reading the newspaper
A) gathering your own data firsthand
B) gathering information about your competition
C) public information in libraries
D) reading the newspaper
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
77
Which of the following pertain to the external factors that are outside the control of a company?
A) strengths and threats
B) opportunities and weaknesses
C) opportunities and threats
D) strengths and opportunities
E) strengths and weaknesses
A) strengths and threats
B) opportunities and weaknesses
C) opportunities and threats
D) strengths and opportunities
E) strengths and weaknesses
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
78
George is analyzing the market for his bagel business. He saw an advertisement for a new bagel shop that has just opened one mile from his bagel shop. For George's bagel business, this represents a(n)
A) strength.
B) obligation.
C) threat.
D) weakness.
E) opportunity.
A) strength.
B) obligation.
C) threat.
D) weakness.
E) opportunity.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
79
SWOT is an acronym which stands for
A) Strengths, Working capital, Opportunities, and Threats.
B) Strengths, Weaknesses, Obligations, and Threats.
C) Strengths, Working capital, Obligations, and Threats.
D) Strengths, Weaknesses, Opportunities, and Threats.
E) Strengths, Weaknesses, Opportunities, and Troubles.
A) Strengths, Working capital, Opportunities, and Threats.
B) Strengths, Weaknesses, Obligations, and Threats.
C) Strengths, Working capital, Obligations, and Threats.
D) Strengths, Weaknesses, Opportunities, and Threats.
E) Strengths, Weaknesses, Opportunities, and Troubles.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck
80
Which of the following variables in the marketing mix is the easiest to change rapidly?
A) place
B) price
C) promotion
D) product
A) place
B) price
C) promotion
D) product
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 90 في هذه المجموعة.
فتح الحزمة
k this deck

