Deck 7: Surveys and Other Primary Data

Question 1

Which is NOT a good principle of survey research practice?

A)Use as few words as possible to pose a question.
B)Ask as many open-ended questions as possible.
C)Distinguish undecided from neutral response options.
D)Choose simple over specialized words.

Answer 1

B

Question 2

The kind of pretesting that is used in survey research to uncover unclear question wording is called

A)Field pretesting
B)Cognitive pretesting
C)Linguistic pretesting
D)Semiotic pretesting

Answer 2

B

Question 3

_________ are a unique form of survey research where the same respondents are tracked and repeatedly survey over a period of time.

A)Incremental surveys
B)Repetition surveys
C)Panel surveys
D)Host surveys

Answer 3

C

Question 4

__________ refers to tendency of respondents to provide more socially acceptable answers in the presence of an interviewer.

A)Social policy bias
B)Social desirability bias
C)Relational effect bias
D)Interpersonal affect bias

Question 5

In a ________ survey, more than one mode of survey data collection is employeD.

A)Mixed mode
B)Cross-functional
C)Multilevel
D)Matrix

Question 6

You should consider doing a survey on a given topic only if

A)You know enough about the topic to ask good questions
B)Respondents know enough about the topic to provide meaningful answers
C)Respondents are willing to provide truthful answers on the topic
D)All of the above

Question 7

The ________ emphasizes the importance of all components of a mail survey, and utilizes multiple contacts using different forms and modes of communication.

A)Tailored design method
B)Unique layout approach
C)Functional adaptability method
D)Contingency approach method

Question 8

When respondents are selected at random using systematic sampling, and are interviewed while leaving a polling place or other type of location, this is referred to as:

A)Leave polling
B)Departure polling
C)Exit polling
D)Withdrawal polling

Question 9

A written survey was distributed to public housing residents gathered for a tenants meeting to complete before the start of the meeting .This is an example of which type of survey?

A)Group self-administered
B)Establishment
C)Access panel
D)Intercept interview

Question 10

A business student surveyed a sample of local coffee houses about their sales and their policies on offering wireless internet to customers .What type of survey is this?

A)Panel
B)Intercept interview
C)Access panel
D)Establishment

Question 11

The process of training interviewers on general survey administration involves:

A)General interviewing ethics and how to read questions consistently
B)How to adhere to specific procedures and special instructions or vocabulary
C)How to practice the interview process, preferably in a mock situation
D)All of the above

Question 12

________ is when the complete survey procedures, the finalized questionnaire or interview, the technology, and any follow-up procedures are tested on a small test sample of the population.

A)Field pretesting
B)Participant pretesting
C)Group pretesting
D)Practical pretesting

Question 13

Which of the following is NOT an advantage of web surveys?

A)Speed
B)Cost-effectiveness
C)Respondents feel obliged to complete the survey request
D)Real-time viewing and analysis of responses

Question 14

Which type of survey would be most appropriate for a study in which women view a video about domestic violence and answer questions about their personal experiences with abuse?

A)Computer assisted telephone interview
B)Computer assisted self interview
C)Mail self-administered survey
D)Household interview survey

Question 15

Which would be the best to use as an opening question in a survey of teachers?

A)How satisfied were you with your last interaction with your principal?
B)What is your race?
C)How many staff development days did your school offer last year?
D)How would you rate the quality of the school where you teach?

Question 16

Ethical conduct in survey research raises important issues relating to:

A)Informed consent
B)Protecting privacy and confidentiality
C)Protecting vulnerable populations such as minors
D)All of the above

Question 17

An animal rights group surveyed people as they were leaving a circus about their attitudes toward animal cruelty .This type of survey is called

A)Group self-administered
B)Establishment
C)Access panel
D)Intercept interview

Question 18

Some of the earliest and most established surveys in the US, such as the General Social Survey and the American National Election Studies, are examples of a

A)Telephone interview survey
B)Mail self-administered survey
C)Household interview survey
D)Group self-administered survey