Deck 6: Analyzing the Audience  

Question 1

Unlike beginning speakers, experienced speakers have little need for audience analysis.

Answer 1

False

Question 2

Audience analysis is only important after a speaker has completed research for a speech.

Answer 2

False

Question 3

The aim osuccessful speechmaking is to gain a desired response from listeners by any means necessary.

Answer 3

False

Question 4

The aim osuccessful speechmaking is to gain a desired response from listeners even ithe speaker must compromise his or her beliefs to do so.

Question 5

The need to adapt to the audience means that speechmakers must usually compromise their own beliefs or values.

Question 6

Audience analysis first comes into play after a speaker has chosen a speech topic.

Question 7

The process oaudience analysis and adaptation affects every aspect ospeech preparation from choosing a topic to delivering the speech.

Question 8

An audience's response to a message is invariably colored by its perception othe speaker.

Question 9

According to your textbook, public speakers need to be audience-centered.

Question 10

The primary purpose ospeechmaking is to demonstrate your command othe topic.

Question 11

Being audience-centered means a speaker must sacrifice what she or he really believes to get a favorable response from the audience.

Question 12

Public speaking is essentially like acting because once you learn a speech, you can give it over and over without adapting to the different audiences you address.

Question 13

You are most likely to be successful in your classroom speeches iyou think oyour classmates as a real audience.

Question 14

Audience analysis first comes into play after a speaker has chosen a specific purpose.

Question 15

The need for audience analysis and adaptation is one othe major differences between public speaking and everyday conversation.

Question 16

Adapting to audiences is one othe easiest tasks facing beginning speakers.

Question 17

The classroom is an artificial speaking situation in which you can overlook the attitudes and interests oyour audience.

Question 18

Audience analysis and adaptation affect all aspects ospeechmaking except for the delivery othe speech itself.

Question 19

Audience analysis is only important after a speaker has prepared an outline for the speech.

Question 20

Being audience-centered means that your primary purpose as a speaker is to gain a desired response from the audience.

Question 21

As your textbook explains, a speaker's frame oreference is usually the same as that ohis or her listeners.

Question 22

Ethnocentrism means that audiences typically approach speeches by asking, "Why is this important to me?"

Question 23

Gender, sexual orientation, age, race, ethnicity, and group membership are all factors to consider when conducting a demographic audience analysis.

Question 24

Stereotyping is an effective way to use demographic audience analysis in a speech.

Question 25

Every speech contains two messages-the one sent by the speaker and the one received by the listener.

Question 26

Egocentrism is the beliethat one's culture is superior to all others.

Question 27

The process oaudience adaptation is over by the time a speaker starts delivering the speech.

Question 28

Any characteristic oa given audience is potentially important to a speaker analyzing that audience.

Question 29

Although most othe process oaudience adaptation occurs as part opreparing a speech, a speaker may still need to adapt her or his remarks to the audience during the presentation othe speech.

Question 30

Audience size, the physical setting for the speech, and the audience's disposition toward the topic are all elements odemographic audience analysis.

Question 31

Listeners typically approach a speech with one question uppermost in their minds: "Why is this important to the speaker?"

Question 32

Egocentrism means that audiences typically approach speeches by asking "Why is this important for me?"

Question 33

One othe major demographic traits oaudiences is interest in the speaker's topic.

Question 34

Because men and women in the United States share a much broader range oexperiences than they once did, gender is no longer a significant factor in demographic audience analysis.

Question 35

Because religion is private and personal for most people, it is seldom an important element in demographic audience analysis.

Question 36

A public speaker can safely assume that all members oa religious denomination share the same beliefs and values.

Question 37

According to your textbook, sexual orientation is one factor to be considered in situational audience analysis.

Question 38

Even when listeners pay close attention, they don't always process a speaker's message exactly as the speaker intended.

Question 39

Although the differences between women and men have diminished in recent years, the gender olisteners is still a major factor in audience analysis.

Question 40

Recognizing that some oyour listeners may have racial, ethnic, cultural, or sexual orientations that bear upon your topic is part odemographic audience analysis.

Question 41

The size othe audience is one othe factors to be considered in situational audience analysis.

Question 42

As your textbook explains, the primary purpose ospeechmaking is to
a. display the speaker's skills as a speaker.
b. use language to manipulate people.
c. gain a desired response from listeners.
d. all of the above.
e. a and b only.

Question 43

As a general rule, the larger your audience, the more formal your speech presentation should be.

Question 44

When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses.
Multiple-Choice Questions Students are to indicate the answer for each question by circling the correct letter.)

Question 45

As the United States becomes more diverse, speakers no longer need to be sensitive to issues orace, ethnicity, and cultural background in public speaking.

Question 46

As your textbook explains, the primary purpose ospeechmaking is to
a. gain a desired response from listeners.
b. learn more about the speech topic.
c. gain experience as a speaker.
d. try out new ideas with an audience.
e. display the speaker's knowledge.

Question 47

Knowing how the physical setting might affect your listeners' receptivity to your ideas is an important factor in situational audience analysis.

Question 48

No matter what the occasion, listeners will have fairly definite expectations about the kinds ospeeches appropriate for the occasion.

Question 49

Audience-centeredness means that public speakers should
a. keep the audience foremost in mind throughout the speechmaking process.
b. use any means necessary to gain the assent of the audience.
c. avoid choosing topics that are controversial.
d. all of the above.
e. a and b only.

Question 50

Interest, knowledge, and attitude are the three most important factors to consider when determining an audience's disposition toward a speaker's topic.

Question 51

The group membership oan audience can provide excellent clues about their interests and attitudes.

Question 52

When you construct an audience-analysis questionnaire, scale questions give respondents the maximum leeway in responding.

Question 53

Employers are looking for college graduates who can communicate effectively with people odifferent cultural backgrounds.

Question 54

When you construct an audience-analysis questionnaire, fixed-alternative questions are especially useful for getting at the strength oa respondent's attitudes.

Question 55

When you construct an audience-analysis questionnaire, scale questions are especially useful for getting at the strength oa respondent's attitudes.

Question 56

Audience size, the physical setting for the speech, and the audience's disposition toward the topic, the speaker, and the occasion are all elements osituational audience analysis.

Question 57

Knowing how the physical setting might affect your listeners' receptivity to your ideas is an important factor in demographic audience analysis.

Question 58

The more people know about a topic, the more likely they are to be interested in it.

Question 59

According to your textbook, sexual orientation is one factor to be considered in demographic audience analysis.

Question 60

Keeping speeches within strict time limits is an artificial constraint oclassroom speeches and is less important for speeches outside the classroom.

Question 61

To say that people usually want to hear about things that are meaningful to them is to say that people are
a. empathetic.
b. eclectic.
c. egotistic.
d. egalitarian.
e. egocentric.

Question 62

According to your textbook, which othe following is a demographic characteristic oa speech audience?
a. knowledge about the subject
b. attitude toward the speaker
c. interest in the topic
d. physical setting
e. cultural background

Question 63

According to your textbook, which othe following is a demographic characteristic oa speech audience?
a. age
b. interest
c. size
d. attitude
e. knowledge

Question 64

According to your textbook, which othe following is a demographic characteristic oa speech audience?
a. interest in the topic
b. attitude toward the speaker
c. group membership
d. knowledge about the subject
e. physical setting

Question 65

In her speech introduction, Suya said, "Though we are all very different, we are all students here at this university and are all working toward the completion oa degree. Unfortunately, because orising tuition, some ous may lose the ability to continue in school." According to your textbook, by trying to show her audience how her topic affects her listeners, Suya was
a. using comparison.
b. stereotyping the audience.
c. engaging in ethnocentrism.
d. adapting to her audience.
e. practicing inclusion.

Question 66

According to your textbook, which othe following is a demographic characteristic oa speech audience?
a. interest
b. attitude
c. size
d. gender
e. knowledge

Question 67

In her speech introduction, Kailyn asked, "Have you ever looked through old family photo albums and laughed at what people were wearing? Like many oyou, I've noticed the changes in fashion and feared that my effort to look stylish today may eventually be a source oamusement to my future children." According to your textbook, by attempting to show her listeners why they should care about her topic, Kailyn was
a. using comparison.
b. stereotyping her audience.
c. engaging in ethnocentrism.
d. adapting to her audience.
e. practicing inclusion.

Question 68

As Amanda analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background. In doing so, she was engaging in __________ audience analysis.
a. situational
b. psychological
c. demographic
d. preliminary
e. descriptive

Question 69

The fact that audiences are egocentric means that
a. listeners interpret what you say on the basis of what they know and believe.
b. listeners believe that their cultural group is superior to all other groups.
c. listeners interpret the speech through the speaker's frame of reference.
d. all of the above.
e. a and c only.

Question 70

The fact that audiences are egocentric means that
a. listeners believe their cultural group is superior to all other groups.
b. listeners are concerned above all with how a speech will affect them.
c. listeners interpret the speech through the speaker's frame of reference.
d. all of the above.
e. a and b only.

Question 71

Iyou were giving a persuasive speech to a general audience on the subject omandatory retirement, the most important factor to consider when analyzing your audience would probably be its
a. economic standing.
b. group membership.
c. gender.
d. age.
e. education.

Question 72

According to your textbook, which othe following is a demographic characteristic oa speech audience?
a. physical setting
b. attitude toward the speaker
c. knowledge about the subject
d. attitude toward the occasion
e. religious affiliation

Question 73

What are the two types oaudience analysis discussed in your textbook?
a. demographic and situational
b. personal and impersonal
c. occupational and educational
d. psychological and sociological
e. descriptive and analytical

Question 74

Audience analysis is an important factor in which othe following?
a. selecting a topic
b. organizing the speech
c. choosing supporting materials
d. all of the above
e. a and c only

Question 75

Audience adaptation is an important factor in which othe following?
a. choosing the speech topic
b. preparing the speech
c. presenting the speech
d. all of the above
e. a and b only

Question 76

One othe ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called?
a. demographic audience analysis
b. psychological audience analysis
c. background audience analysis
d. situational audience analysis
e. descriptive audience analysis

Question 77

According to your textbook, when analyzing demographic information about your audience, it is essential that you avoid
a. fallacies.
b. relativism.
c. emotionalism.
d. egocentrism.
e. stereotyping.

Question 78

According to your textbook, which othe following is a demographic characteristic oa speech audience?
a. their size
b. their sexual orientation
c. their attitude toward the speaker
d. their knowledge about the subject
e. their attitude toward the occasion

Question 79

Creating an oversimplified image oa particular group opeople or assuming that all members othe group are alike is called
a. egocentrism.
b. genotyping.
c. sensationalism.
d. stereotyping.
e. ethnocentrism.

Question 80

Audience adaptation is an important factor in which othe following steps othe speechmaking process?
a. formulating a specific purpose
b. writing an introduction and conclusion
c. choosing visual aids
d. all of the above
e. a and b only