Deck 7: Digital Media

Question 1

Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.

A)near-field collaboration
B)location-based social networking
C)rapid-response enumeration
D)cloud-based social monetization

Answer 1

B

Question 2

When a summary appears at the beginning of an article or webpage,

A)it distributes how-to advice to visitors.
B)it offers helpful tips and insightful commentary.
C)it presents the document's key points.
D)it includes updates and announcements.

Answer 2

C

Question 3

Which of the following is one way to foster collaborative writing when a group is geographically dispersed?

A)Podcasts
B)Wikis
C)Email
D)Messaging
E)Corporate websites

Answer 3

B

Question 4

The term ________ represents the use of game thinking in mobile apps and web services to engage audiences.

A)gamification
B)contest simulation
C)shadow boxing
D)event-based learning

Question 5

When would a printed message be more suitable than a digital message?

A)When the audience is geographically dispersed
B)When you want to make a formal impression
C)When the audience use technologies in new ways
D)When there are variants in technologies
E)When there are near-communication capabilities

Question 6

The collaborative nature of wikis makes them suitable for

A)getting messages out in a hurry.
B)aggregating "crowd knowledge."
C)replicating radio or video broadcasts.
D)distributing discount coupons.

Question 7

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document is

A)unethical and should always be avoided.
B)appropriate only when large purchases are not involved.
C)acceptable,as long as the payoff is valuable and legitimate.
D)never appropriate for microblogging sites.

Question 8

Which of the following is an important consideration when using digital media?

A)Choosing the best tool for the specific task
B)Incorporating offline social behavior
C)Incompatible hardware
D)Differences in crafting the message
E)Response time

Question 9

Which written medium should be used when you want to mimic spoken conversation?

A)Social media
B)Orientations
C)Narratives
D)Teasers
E)Messaging

Question 10

Which of these short-message technologies now rivals or exceeds email usage in many companies?

A)Web content
B)Podcasting
C)Messaging
D)Wikis
E)Blogging

Question 11

When you're posting comments on social media,

A)don't worry about the details of spelling and punctuation.
B)exercise your free-speech rights by ranting and raving at length.
C)promote your products and services aggressively.
D)provide short "chunks" of information that can help others who visit the site.

Question 12

Which of the following is versatile enough to allow large companies to share hundreds or thousands of pages of documents,and just as effectively allows small businesses to create a digital presence with just a few pages of content?

A)Podcasts
B)Online video
C)Social networks
D)Websites
E)Microblogs

Question 13

Which of the following is an important consideration when using digital media?

A)Printing costs
B)Using technology tools wisely
C)Incompatible hardware
D)Revision costs
E)Availability of the technology

Question 14

The ability to update content quickly and easily makes ________ a natural medium when communicators want to get messages out in a hurry.

A)websites
B)podcasting channels
C)blogs or microblogs
D)user-generated content sites

Question 15

Marketers use microblogging systems to send ________ that withhold key information,in order to attract the attention of current and prospective customers.

A)teasers
B)platitudes
C)anagrams
D)testimonials

Question 16

If you're a frequent user of social media,much of what you write will involve

A)orientations.
B)narratives.
C)reference materials.
D)status updates and announcements.

Question 17

Which of the following is a reason why interested parties should post comments and critiques on blogs and e-commerce sites?

A)An opportunity to build their personal brands
B)To help people better understand which posts are appropriate and which are not
C)To take advantage of self-promotion opportunities
D)To remind readers of the importance of their work
E)To redirect readers to other sites through the use of teasers

Question 18

When would a printed message be more suitable than a digital message?

A)When cost is an issue
B)When you would like comments and critiques on the document
C)When you need an unchangeable or secure record
D)When you wish to include reference material
E)When providing tutorials

Question 19

If an audience is overwhelmed with digital content,which of these distribution methods could help a message stand out and get noticed?

A)Social network
B)Email
C)Tweet
D)Print
E)Podcast

Question 20

Which of the following is an audio or video option for replacing newsletters,training courses,and other communication activities?

A)Social networks
B)Content sharing sites
C)Wikis
D)Blogs
E)Podcasts

Question 21

When you want to stand out from the flood of digital messages,you should consider creating a printed message.

Question 22

Discuss how differentiating between various digital media tools can get complicated as systems and people use those tools in new and creative ways.

Question 23

A ________ is the online equivalent of recorded radio or video broadcasts.

A)podcast
B)digital portfolio
C)videogram
D)virtual timeline

Question 24

Which of the following functions as a miniature version of a document,including all the key points?

A)Orientation
B)Reference material
C)Tutorial
D)Summary
E)Status update

Question 25

Which of the following superimposes data on live camera images?

A)Location-based services
B)Gamification
C)Augmented reality
D)Wearable technology
E)Mobile podcasting

Question 26

Twitter-ready bites of information,extracted from a blog post or other message,are called

A)sound bites.
B)tweetables.
C)epigrams.
D)clickables.

Question 27

Which of the following is used by physical retail stores to incorporate social networking and virtual reality into the shopping experience?

A)Mobile blogging
B)Podcasting
C)Media curation sites
D)Location-based services
E)Community Q&A sites

Question 28

Identify the nine compositional that apply to electronic media in the workplace.

Question 29

List at least three general situations in which you would send a printed version of a business message instead of using an electronic medium.

Question 30

How can mobile blogs and mobile podcasting be effective tools for use with digital devices?

Question 31

________ for electronic media include conversations,comments and critiques,orientations,summaries,and narratives.

A)Shared systems
B)Compositional modes
C)Interactive approaches
D)Transactional methodologies

Question 32

Discuss how to use social media comments to build a personal brand.

Question 33

The concepts of planning,writing,and completing are not all relevant when creating digital messages.

Question 34

Smartphones and tables are ideal for mobile blogging.

Question 35

Clickables are Twitter-ready bites of information extracted from a blog post or other messages.

Question 36

Which of the following incorporates game-playing concepts in apps and web services?

A)Location-based services
B)Gamification
C)Augmented reality
D)Wearable technology
E)Mobile podcasting

Question 37

Which of the following can be used to pull readers into a story or document by intentionally withholding key pieces of information?

A)Narratives
B)Summaries
C)Orientations
D)Announcements
E)Teasers

Question 38

What is the difference between an orientation and a summary?

A)An orientation tells readers the key points of the information; a summary includes reference materials
B)An orientation is a miniature version of the document; a summary tells the readers where to find key points
C)An orientation tells readers where to find key points; a summary gives the readers the key points
D)An orientation includes reference material; a summary offers teasers by withholding key pieces of information
E)An orientation uses narratives; a summary reminds the readers of key points they just read

Question 39

Discuss the advantage of using mobile-specific capabilities.

Question 40

When posting status updates and announcements on social media,what types of information should you include?

A)Updates the reader will find useful
B)Updates that include teasers
C)Updates with trivial information
D)Updates that only you find especially interesting
E)Updates that lead readers to links with sales messages

Question 41

What is one reason email lost some of its appeal as a communication method?

A)Lack of availability
B)Important messages always get sent to spam folders
C)A limited selection of fonts
D)The exchange is often limited to two people
E)Too many low-value messages

Question 42

Which one of the following is a planning step in creating effective email messages?

A)Following company email guidelines and policies
B)Double-checking your recipient list before sending your message
C)Creating informative subject lines that clarify the purpose of your message
D)Deciding whether to mark your message as "urgent"

Question 43

A(n)________ includes items such as your name,title,company,and contact information at the end of your email messages.

A)epigram
B)email signature
C)subject line
D)salutary close

Question 44

Which of the following is considered to be one of the most important sections of the email?

A)Date
B)Subject line
C)Signature block
D)The list of those being copied
E)Emotional nuances

Question 45

When you're writing email messages in the workplace,remember that business emails

A)require a higher level of quality than personal emails.
B)should never be shorter than one screen.
C)aren't constrained by the rules of grammar,punctuation,and syntax.
D)are the best medium for internal messages,regardless of their content.

Question 46

What is the name of the file that will automatically add standard information such as your name and contact information to every email message?

A)Emoticon
B)Email signature
C)Virus
D)Universal signature
E)Low-value indicator

Question 47

What does "bcc" in the address line of an email indicate?

A)Everyone can see who is getting the message
B)The "reply all" function has been disabled
C)Other recipients can't see that a "bcc" recipient is receiving the message
D)The message is urgent
E)The message should be considered a high priority

Question 48

How can you help an email subject line capture the audience's attention?

A)Make it long and detailed
B)Highlight keywords or phrases using color or bold
C)Make it informative and compelling
D)Leave it blank
E)Make it tweetable

Question 49

What can be done to develop a more effective email message on the first attempt?

A)Incorporate appropriate emoticons
B)Use a signature block
C)Proofread the message
D)Plan the message
E)Choose the proper medium

Question 50

In a professional setting,when would the use of an emoticon be most appropriate?

A)When the communication is formal and internal
B)When you don't want to hurt someone's feeling
C)When it is neutral enough to send to all professionals
D)When the message is being sent to those outside the organization
E)When communicating with close colleagues

Question 51

How can email overload be prevented in the planning process?

A)By restricting the number of messages allowed per day
B)By including personal email with business emails
C)By making sure each message has a valid,business-related purpose
D)By asking for immediate responses
E)By only using email for sensitive content

Question 52

Many companies have formal email policies that include restrictions on sending

A)personal messages via corporate email.
B)confidential or proprietary information.
C)material that might be objectionable or offensive to others.
D)all of the above.

Question 53

When sending an email message that includes additional files,which of the following should be verified before you distribute your message?

A)The document is marked as urgent
B)A statement as to the value of the message is included
C)Your virus software is still functional
D)All attachments are included
E)Correct acronyms are used

Question 54

Using the "return receipt requested" feature when you send an email

A)announces that your message is urgent.
B)asks the person who receives your email to fill out a questionnaire.
C)triggers a message back to you when the recipient receives or opens your email.
D)plays a short audio file when the receiver opens your message.

Question 55

Which of the following is difficult to convey in a lean medium such as email?

A)Informality
B)Number of messages
C)Ability to "tweetify"
D)Emotional nuances
E)Ease of deleting messages

Question 56

Which of the following is an advantage of using email for business communications?

A)It no longer needs to be private
B)It is universal
C)It allows for an immediate response
D)It is instantaneous
E)Users are aware of the proper format for messages

Question 57

What are fraudulent messages that trick users into giving out sensitive information or access to a protected network?

A)Phishing
B)Viruses
C)Spam
D)Junk
E)Filters

Question 58

Which of the following is one of the differences between email for personal use and for business use?

A)Business emails can be viewed on digital devices at any time
B)Business emails use the first sentence of the message as part of the subject line
C)Business emails don't go to spam
D)Business emails use emoticons
E)Business emails are more formal

Question 59

Which of the following is an important goal when producing an email message?

A)Simplicity
B)Damage control
C)Email signatures
D)Revisions
E)Less proofreading

Question 60

How do legal authorities and courts view email in terms of evidence in lawsuits and criminal investigations?

A)Email has the same legal importance as a printed document
B)Email is considered to be personal and private,therefore inadmissible in court
C)Only email written on corporate computers can be considered as evidence
D)Only email written to the general public can be used as evidence
E)Email viewed over personal mobile devices cannot be used in lawsuits or investigations

Question 61

Do all of the following EXCEPT ________ when you're sending an email request for information or action.

A)clarify what you're asking for
B)expect the reader to respond with a request for details
C)explain why what you're requesting is important
D)specify when you'll need the information

Question 62

Email makes it easy to express emotion in an accurate and appropriate way.

Question 63

Spelling,punctuation,and grammar don't matter in email; getting your message out quickly should be your only concern.

Question 64

Why is email losing its appeal as a primary medium for many companies?

Question 65

What is location-based social networking? Why is it important to business communication?

Question 66

What are emoticons? Why are they controversial in business communication?

Question 67

Discuss the advantages of using email as a primary medium of communication.

Question 68

Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.

Question 69

Multi-page websites are easy for mobile users to navigate.

Question 70

What should you do if you have a particularly long message to share with one or more recipients via digital means?

A)Send it as a series of instant messages
B)Include the information in the body of an email message
C)Follow up with a print document
D)Send it as an attachment to an email message or provide it as web content
E)Break it into a series of tweets

Question 71

Which of these communication tools is best for conversational exchanges?

A)Email
B)Memos
C)Letters
D)Wikis
E)Messaging

Question 72

Some email users employ ________ to express emotional nuances in casual or informal email messages.

A)emoticons
B)monograms
C)cyphers
D)cryptograms

Question 73

Writing "teasers" on microblogging sites can be effective,as long as the payoffs to which they lead are valuable and legitimate.

Question 74

Discuss ways in which writing email is different for business and personal use.

Question 75

Why is it important to make it clear what you are asking for when sending an email message?

A)Businesspeople get hundreds of emails a day and have to determine which they are most interested in
B)To prevent the message from getting too long or complex
C)People are likely to ignore the message if they are unclear about what you want
D)Businesspeople may not understand the acronyms you are using
E)To eliminate distractions caused by font,color,and type

Question 76

What are the characteristics of an effective email subject line?

Question 77

Few users of mobile devices rely on cloud-based services for support.

Question 78

Respecting the chain of command is an important element of effective email messages.

Question 79

Explain how inappropriate use of email at work can lead to legal problems.

Question 80

The first line of an email message can be viewed as an extension of your subject line.