Deck 18: Trends in E-Commerce

Question 1

E-commerce is experiencing a shift from transaction-based commerce to a more immersive experience for the customer to better inspire, inform and develop an emotional connection with a shopper.

Answer 1

True

Question 2

A dispute among producers, wholesalers, and retailers is called a:

A) channel conflict
B) supply chain irregularity
C) network mediation
D) e-commerce complication

Answer 2

A

Question 3

An approach to sales that provides customers with access to products online from a mobile device, computer, telephone or a brick and mortar store is called a(n) ___________________________________________ experience.

A) conventional
B) futuristic
C) omni-channel
D) electronic storefront

Answer 3

C

Question 4

Most of the world's users of the Internet live on which continent?

A) North America
B) Japan
C) Europe
D) Asia

Question 5

All of the following are current trends in e-commerce except:

A) faster shipping
B) focus on price and efficiency
C) explosive growth in mobile checkout
D) the rise of ROPO (research online, purchase offline)

Question 6

A high-tech scam that uses small or pop-up messages to get unsuspecting victims to reveal personal information is called _______________________________________.

A) hacking
B) theft
C) fraud
D) phishing

Question 7

The process used by a company to increase the number of visitors to its website by providing a search ranking and results via a search engine such as Google or Bing is called which of the following:

A) Search Ranking Advantage
B) Site Visitor Growth
C) Search Engine Optimization
D) Site Enabled Customization

Question 8

The new world of mobile or m-commerce means that e-businesses interested in capturing consumers who make purchases on their mobile devices will need a mobile strategy in place. Mobile commerce is expected to reach ?_________ percent of overall e-commerce by 2021.

A) 10
B) 52
C) 73
D) 40

Question 9

Which countries will soon surpass the U.S. in online sales?

A) Brazil, Russia, India, China
B) Colombia, Australia, S. Africa, UK
C) India, Japan, Indonesia, N. Korea
D) France, Norway, Ukraine, Pakistan

Question 10

Sites such as Amazon.ca can be categorized as _____.

A) marketing websites
B) corporate websites
C) phishing websites
D) podcasting websites

Question 11

What is the first question a company must ask when planning a website?

A) "How much money do we want to spend?"
B) "Who is our target customer?"
C) "What is the goal of our website?"
D) "When do we want to launch it?"

Question 12

A website designed to increase a company's visibility, promote and showcase products, and provide other information about a company is called an informational website.

Question 13

A(n) ________________________ is an electronic barrier between company's Internet network and the Internet that limits access into and out of the network.

A) screening system
B) electronic code
C) password
D) firewall

Question 14

One of the oldest applications of technology to business transactions is EDI which cuts paper flow, speeds order cycles, and reduces errors. For what do the letters EDI stand?

A) expansive development interactions
B) extranet digital iterations
C) evaluating data inventory
D) electronic data interchange

Question 15

The Internet has four main functions: e-commerce, entertainment, information and ____________________________________.

A) e-tailing
B) blogging
C) education
D) communication

Question 16

There are several challenges to e-commerce, particularly safe online payment. Web browsers contain sophisticated ___________________________ systems designed to protect customer data.

A) terms and conditions
B) liability clauses
C) encryption systems
D) social insurance

Question 17

Increasing brand awareness, profitability, click-through rate, conversion rate, surveys and influencers all are ways to ____________________ the _________________ of a website.

A) determine; efficiency
B) monitor; customer likeability
C) increase; attractiveness
D) measure; effectiveness

Question 18

Technology has allowed "e-tailing" which is retailing on the Internet. This kind of B2C sales is expanding into new markets selling new goods and services. Which of the following has burgeoned the most?

A) dating sites
B) men's shoes
C) print media
D) women's lingerie

Question 19

International e-commerce holds great promise for growth for new and established businesses. What is the most logical reason why this may be so?

A) Many people in developing countries cannot get what they want in their local markets, so buy online.
B) Prosperity is rising all over the world, so potential users have more wealth with which to purchase goods.
C) Most people speak English.
D) Local distribution is easy to arrange with trusted partners.