Deck 8: Marketing

Question 1

One way to generate traffic towards your website is through:

A) Coupons
B) Discounts
C) Backlinks
D) Back alleys

Answer 1

C

Question 2

Which of the following terms is a tweet-like message that is sent privately and can only be seen by the sender and the receiver?

A) Tweet
B) DM
C) Retweet
D) Unfollow

Answer 2

B

Question 3

Which of the following describes a version of your desktop website that has been specifically designed to be compatible with mobile devices?

A) Mobile video
B) Mobile websites
C) Mobile applications
D) Mobile Search

Answer 3

B

Question 4

A ________ gives your website an Internet address.

A) Server prefix
B) Domain name
C) Domain extension
D) Domain region

Question 5

_________ is the art of communicating with your customers and prospects without selling.

A) Operational marketing
B) Instructional marketing
C) Content marketing
D) Traditional marketing

Question 6

Which of the following describes software programs that can be downloaded on a smartphone or tablet?

A) Mobile video
B) Mobile websites
C) Mobile applications
D) Mobile Search

Question 7

Which of the following models is attractive to people just starting an online business?

A) An info-site
B) A brochure site
C) The eBay auction model
D) Sales letter e-commerce website

Question 8

Which of the following types of advertising is losing its audience today?

A) Mobile
B) Internet
C) Radio
D) Print

Question 9

_______ has been designed for professionals to connect in order to do business together.

A) LinkedIn
B) Facebook
C) Twitter
D) Tumblr

Question 10

Which of the following is a conventional site designed to make money online by selling products?

A) E-commerce site
B) Sales letter e-commerce website
C) The eBay auction model
D) Blog

Question 11

Social media is largely about:

A) Driving sales
B) Providing customer satisfaction
C) Promoting your business
D) Delivering information

Question 12

A(n) ______ is a standalone web page, distinct from your main website that has been designed to guide your visitors to one spot on your website.

A) Blog
B) Backlink
C) Landing page
D) Auction

Question 13

When a hashtag is particularly popular on Twitter, it becomes a:

A) Fad
B) Fashion
C) Trend
D) Novelty

Question 14

Which of the following is similar to infomercials on TV and make the pitch focusing on educating potential customers on the merits or benefits of the products or services being promoted and sold?

A) E-commerce site
B) Sales letter e-commerce website
C) The eBay auction model
D) Blog

Question 15

The essence of content marketing is:

A) To deliver specific informational material to the customer to permit you to charge higher prices for your product.
B) To strategize with others in the channel of distribution to facilitate expeditious, on-time delivery.
C) To deliver consistent, valuable information to buyers, in return for their business and loyalty.
D) To investigate as many viable content options for the production process in order to minimize costs.

Question 16

Which of the following terms describes a sharing of your original post by another user in his or her own page?

A) Tweet
B) Follower
C) Retweet
D) Unfollow

Question 17

All of the following are included in the 5 P's of traditional marketing, except:

A) Person
B) Place
C) Pricing
D) Productivity

Question 18

Which of the following refers to a keyword or phrase that is preceded by a pound (#) sign, as with #lifeisgood or #BEWise?

A) Tweet
B) DM
C) Hashtag
D) Engagement

Question 19

All of the following are effective tips when it comes to cold calling, except:

A) Prepare an opening statement for your call.
B) Prepare a script for the rest of your call.
C) Ask for an appointment at a specific time.
D) Do your cold calling in the evening.

Question 20

Which of the following is the result of poor Twitter Etiquette, uninteresting or crass posts, too much spamming, and basically, too much 'noise'?

A) Tweet
B) Follower
C) Retweet
D) Unfollow

Question 21

Search engines like Google, give more credit to websites that have a good number of quality backlinks.

Question 22

YouTube, founded in 2005, began as a video dating site called Tune In Hook Up.

Question 23

For most businesses, a marketing strategy focused on traditional marketing is preferred to that which is focused on content marketing.

Question 24

Describe a company that has successfully pivoted.

Question 25

Compare click-through landing pages to lead generation landing pages.

Question 26

SEO traffic (also called organic traffic) is free, therefore it's cheaper than PPC traffic.

Question 27

Explain the term Search Engine Optimization (SEO) and relate this to the importance of keywords.

Question 28

One of the most popular ways to advertise on the Internet is by using:

A) Pay-per-click advertising
B) Pay-per-visit advertising
C) Pay-per-purchase advertising
D) Pay-per-client advertising

Question 29

What recommendations would you give to someone who is exhibiting at a tradeshow to help them be effective?

Question 30

What are the four core principles identified in The Viral Video Manifesto?

Question 31

Why is it a myth that a business has to choose whether to use SEO or PPC (Pay Per Click advertising), when in fact they are not mutually exclusive.

Question 32

The primary intent of email marketing is to attract new customers by offering printable coupons.

Question 33

Describe how PayPal pivoted from their original direction.

Question 34

What elements should be included in your "elevator pitch"?

Question 35

Blogging, podcasts, and webinars are part of the mix of content marketing.

Question 36

The number of backlinks is an indication of the profitability of your website.

Question 37

What is meant by the term "elevator pitch"?

Question 38

A blog is about selling, it's about engaging readers and having them complete transactions online.

Question 39

Google Adwords, is also known as pay-per-click advertising.

Question 40

Describe the eBay auction model.