Deck 12: Business Analytics

Question 1

__________ decide what data should be stored in an organization's data warehouse.
a) Customers
b) IT people
c) Managers
d) Users

Answer 1

intelligence, design, choice

Question 2

Stitch Fix's highest level of analytics is _______.

A) descriptive
B) predictive
C) prescriptive
D) presentation

Answer 2

B

Question 3

Stick Fix utilizes a process known as ___________ to gain a deeper understanding of its clients' preferences and style choices, while simultaneously collecting data on its merchandise that feeds into ___________ that help determine merchandise best suited for clients.

A) social media scanning; analytics
B) dark analytics; algorithms
C) deep analysis; merchandising databases
D) unique identification; branded content

Answer 3

B

Question 4

Which is TRUE of Stich Fix?

A) Their business model is such that they offer exclusive lines of clothing, albeit for normal prices.
B) Their business model is such that they offer exclusive lines of clothing at a fraction of the cost that the same clothes would retail for in stores.
C) Their business model offers neither exclusive brands nor reduced prices, instead relying on experience and relevance.
D) Their business model is such that they offer no exclusive clothing lines, however their appeal lies within their transparent pricing and ethical and sustainable clothing options.

Question 5

Which of the following is TRUE of Stitch Fix's business model compared to their competitors?

A) They create more new products to attract customers.
B) They offer the lowest price.
C) They ship faster.
D) They understand their customers better.