Deck 3: Books

Question 1

Designed to help England recoup the money it lost waging the French and Indian War,the passage of the _____________ in 1765 angered colonial printers,who correctly saw it as a limit on their right of free expression.

A) Alien and Sedition Act
B) Paine Act
C) Stamp Act
D) Royal Printing Act

Answer 1

C

Question 2

The sale of a book,its contents,and its characters to filmmakers,paperback publishers,book clubs,and merchandise manufacturers is called the sale of its _____________ rights.

A) editorial
B) managerial
C) outsource
D) subsidiary

Answer 2

D

Question 3

The first true novel printed in the colonies was Pamela,written by British author Samuel Richardson and published by

A) Benjamin Franklin.
B) the Cambridge Press.
C) Poor Richard's Press.
D) Thomas Paine.

Answer 3

A

Question 4

Many publishers,even authors,are happy to distribute their books in any and all formats,print and electronic.This is called

A) multistage publishing.
B) cross-publishing.
C) the three-screen strategy.
D) platform agnostic publishing.

Question 5

Books that are written based on popular shows and films are

A) mass market paperbacks.
B) dime novels.
C) tie-in novels.
D) graphic novels.

Question 6

In 1860,the Beadle brothers began selling popular action novels for 10 cents.These _____________ helped turn books into a mass medium.

A) dime novels
B) ten-cent readers
C) broadsides
D) serialized novellas

Question 7

Publishing houses,now increasingly part of larger conglomerates,were once typically small operations,closely identified with their authors and staffs.In other words,publishing had been largely a _____________ industry.

A) low-profit
B) cottage
C) mom-and-pop
D) loosely regulated

Question 8

The _____________,employing a typewriter-like keyboard,was introduced in the 1800s,allowing the mechanical rather than manual setting of type.

A) pulp machine
B) offset machine
C) linotype machine
D) hot print machine

Question 9

U.S.publisher Robert de Graff copied the success of similar books in England when he founded _____________ in 1939.This company produced inexpensive paperback reissues of books that had already become successful in hardback.

A) de Graff Brothers
B) Harper Brothers
C) Penguin Books
D) Pocket Books

Question 10

The process of eliminating gatekeepers between artists and audiences is

A) disintermediation.
B) censorship.
C) print on demand.
D) platform agnostic publishing.

Question 11

About 40% of new books are sold every year by

A) chain bookstores.
B) discount stores.
C) independent bookstores.
D) Amazon.

Question 12

Possessing the ability to read but being unwilling to do so characterizes

A) literacy.
B) aliteracy.
C) illiteracy.
D) media literacy.

Question 13

A book is _____________when someone in authority limits publication of or access to it.

A) proscribed
B) censored
C) mandated
D) circumscribed

Question 14

Fahrenheit 451 was written by

A) Robert Grisham.
B) Ann Rice.
C) Ray Bradbury.
D) Harriet Beecher Stowe.

Question 15

John Adams' Novanglus Papers and Thomas Paine's Common Sense

A) openly challenged British rule of the colonies.
B) articulately supported Britain's right to rule the colonies.
C) were instrumental in the fight to free the slaves.
D) were originally printed in Latin.

Question 16

The products of a timed publication of a book soon after a well-publicized event is known as

A) trade books.
B) instant books.
C) e-books.
D) pulp novels.

Question 17

Books that are published first and only as paperbacks designed to appeal to a broad readership are called

A) el-hi.
B) trade books.
C) professional books.
D) mass market paperbacks.

Question 18

The first printing press came to the colonies in 1638 and was operated by

A) Benjamin Franklin.
B) the Cambridge Press.
C) Poor Richard's Press.
D) Thomas Paine.

Question 19

In the 1800s,_____________ was developed,making printing possible from photographic plates rather than metal casts.

A) the daguerreotype
B) offset lithography
C) the linotype machine
D) the hot print machine

Question 20

Most of the books carried to the New World by the American colonists were

A) inexpensive and survival oriented.
B) religious in nature.
C) agriculturally oriented.
D) expensive literary volumes.

Question 21

A recent trend in the book business is ______________,the idea that potential synergies between books and other media have spurred big media companies to invest in publishing companies.

A) "Hollywoodization"
B) synergy
C) hypercommercialism
D) tie-in novels

Question 22

The number of American adults who do not read book at all is

A) 50 percent.
B) 5 percent.
C) 75 percent.
D) 25 percent.

Question 23

Digital books with the appearance of traditional books but content that is digitally stored and accessed are

A) e-readers.
B) trades.
C) magazines.
D) book club editions.

Question 24

We turn to books for certainty and truth about the world in which we live and the ones about which we want to know specifically because books are

A) agents of social and cultural change.
B) important cultural repositories.
C) sources of personal development.
D) sources of entertainment and escape.

Question 25

All of the following books have been targeted by censors except

A) Of Mice and Men by John Steinbeck
B) The Harry Potter series by J.K. Rowling
C) Find Me I'm Yours by Hillary Carlip
D) The Color Purple by Alice Walker

Question 26

After its development by Gutenberg,the printing press spread rather slowly throughout Europe.

Question 27

Critics fear the use of ______________ in books will sacrifice the quality of the work to please sponsors.

A) censorship
B) synergy
C) product placement
D) tie-ins

Question 28

Which type of book includes not only fiction and most nonfiction but also cookbooks,biographies,art books,coff ee-table books,and how-to books.

A) el-hi
B) trade books
C) professional books
D) higher education

Question 29

A book that is downloaded in electronic form from the Internet to a computer or handheld device is

A) e-publishing.
B) an e-book.
C) an e-read.
D) POD.

Question 30

The book industry was slow to develop after the Revolutionary War because books were still expensive and literacy remained a luxury.But in a movement that began before the Civil War,_____________ came to most states by 1900,swelling the number of readers.

A) the railroads
B) compulsory education
C) reduced taxes on the purchase of books
D) the automobile

Question 31

About _____________ new and reprinted book titles are issued each year in the United States.

A) 100,000
B) 150,000
C) 300,000
D) 1,000,000

Question 32

One of the reasons books are seen as powerful cultural agents is because they are agents of social change.

Question 33

U.S.publisher Robert de Graff copied the success of _____________,who introduced the first paperbacks in London in the midst of the Great Depression.

A) Erastus Jones
B) John Wiley
C) Allen Lane
D) Nathaniel Hawthorne

Question 34

Robert de Graff's company,Pocket Books,sold paperback books that were inexpensive reissues of successful hardbacks.They cost

A) 10 cents.
B) 25 cents.
C) one dollar.
D) a dollar and a half.

Question 35

Online book-seller Amazon controls _____ percent of all e-book sales.

A) 20
B) 60
C) 90
D) 30

Question 36

The American novel flowered in the 1800s because of all but which of the following?

A) technically improved printing
B) low-cost printing (and therefore lower-cost books)
C) widespread literacy
D) increased leisure time

Question 37

The publication and distribution of a book initially or exclusively online is called

A) e-publishing.
B) digital books.
C) e-books.
D) POD.

Question 38

The book is the least "mass" of our mass media in terms of audience reach.

Question 39

"Dollar books for a dime" was the slogan of publisher Beadle & Company,sellers of all but which of the following?

A) dime novels
B) pulp novels
C) inexpensive frontier and adventure stories
D) comic books

Question 40

When books are digitally stored and instantly printed,bound,and shipped when ordered,this is called

A) e-publishing.
B) d-read.
C) e-books.
D) print on demand (POD).

Question 41

What are the arguments for and against Google's plan to digitize the full contents of millions of books?

Question 42

How does the "Hollywoodization" of the book industry manifest itself? What are the pros and cons of this trend?

Question 43

What is the distinction between a dime novel and a paperback novel?

Question 44

Within the e-publishing industry,only new or untested authors are making their works available online.

Question 45

What is the difference between book categories el-hi and higher education?

Question 46

The early colonists were committed readers and brought many books with them to the New World.

Question 47

Why did the American novel flower in the 1800s?

Question 48

Books are an advertiser supported medium.

Question 49

What was the Stamp Act? What was its goal?

Question 50

The linotype machine permitted the mechanical rather than manual setting of type by printers.

Question 51

Aliteracy is a form of self-censorship.

Question 52

What are the implications of censorship for democracy?

Question 53

The sale of paperback books accounts for a relatively small portion of book sales.

Question 54

What are the primary advantages of e-books and e-publishing?

Question 55

Why were books a rarity in the colonies?

Question 56

Why are there so many instant books?

Question 57

Why can books,as compared to television and movies,be a particularly important source of personal development?

Question 58

Over half of all book sales in the United States are accounted for by independent bookstores.

Question 59

Much of book buying has gravitated toward the Internet.

Question 60

As opposed to other mass media,conglomeration has yet to strike the book publishing industry.

Question 61

What are the arguments for and against censorship of books in the United States?

Question 62

Convergence and technological advances are reshaping the book industry.Weigh in on the current focus on digitizing most of the world's books: Do you believe this is a positive for literacy in our country? In your opinion,has this change helped or harmed authors,the publishing industry,book stores,and the quality of books thus far? Where do you see this trend going in the next several years?

Question 63

How have commercialization and the demand for greater profits affected the book publishing industry?

Question 64

Book publishers confronted with censorship face a conflict: the supposed good to the culture resulting from limiting publication versus the democratic obligation to resist censorship.If you were a publisher,how would you decide this conflict? Defend your position.

Question 65

List six cultural functions of books.Describe each and discuss why books,as opposed to other mass media,may be better or worse equipped to fulfill these functions.