Deck 8: Television, Cable, and Mobile Video

Question 1

Rather than receiving compensation for airing network programs,local affiliates now receive _____________,a fee paid by the local station for the right to be that network's affiliate.

A) clear time
B) retransmission fees
C) reverse compensation
D) subscribership

Answer 1

C

Question 2

Lucille Ball's insistence that she,rather than CBS,own the rights to her television program set the stage not only for reruns but also for

A) situation comedy in full color.
B) the creation of the syndication industry.
C) the coming of comedy to network television.
D) the rise of CBS as an industry power.

Answer 2

B

Question 3

The primary collector and reporter of television ratings is a company known as

A) Arbitron.
B) Equifax.
C) Nielsen.
D) Telecount.

Answer 3

C

Question 4

Delivery of video without the involvement of a multiple system operator (MSO)is known as

A) expanded basic cable.
B) over-the-air television.
C) over-the-top (OTT) television.
D) digital cable television.

Question 5

The sale of programs to local stations on a market-by-market basis is

A) clearing time.
B) carrying.
C) reciprocation.
D) syndication.

Question 6

Nielson conducts surveys of viewing patterns four times a year during what are called

A) quarterlies.
B) pocketpieces.
C) sweeps periods.
D) ratings assessments.

Question 7

_____________,an Idaho schoolboy,moved to San Francisco,where he demonstrated his television system in 1927.

A) Paul Nipkow
B) Vladimir Zworykin
C) John Logie Baird
D) Philo Farnsworth

Question 8

When an affiliate airs a network's program,it is said to _____________ the show.

A) clear time for
B) carry
C) reciprocate
D) syndicate

Question 9

"Red Channels: The Report of Communist Influence in Radio and Television"

A) once and for all put to rest the idea that broadcasting was infiltrated by Communists.
B) had little impact on a television industry enjoying great public acceptance.
C) listed the names of 151 broadcast personalities with alleged ties to the Communist Party.
D) was produced by the FCC as a guideline for the networks.

Question 10

 _____________,a Russian immigrant living near Pittsburgh,developed the iconoscope tube,the first practical television camera tube.

A) Paul Nipkow
B) Vladimir Zworykin
C) John Logie Baird
D) Philo Farnsworth

Question 11

_____________,a British inventor,was sending moving images across the Atlantic using a mechanical disc in the 1920s.

A) Paul Nipkow
B) Vladimir Zworykin
C) John Logie Baird
D) Philo Farnsworth

Question 12

Local affiliates used to receive compensation for airing network programs in their markets,but that has changed due to the loss of network audience and

A) the rise in syndication.
B) video-on-demand.
C) the lack of network programs.
D) the rise of cable.

Question 13

The percentage of television sets currently in use that are tuned in to a given program is that show's

A) rating.
B) share.
C) sweep.
D) clear time.

Question 14

The first workable device for generating electrical signals suitable for the transmission of a visual is the

A) Cathode ray tube.
B) Nipkow disc.
C) Farnsworth connector.
D) Baird's disc.

Question 15

Digital delivery of over-the-air television signals permits _________,sending different content on different parts of the same signal.

A) interaction
B) broadbanding
C) slinging
D) multiplexing

Question 16

A still-used derogatory name for television,the "vast wasteland" was coined by

A) Red Scare figure Joseph McCarthy.
B) respected journalist Edward R. Murrow.
C) broadcast founder David Sarnoff.
D) FCC Chairman Newton Minow.

Question 17

The first public demonstration of television,in the form of regularly scheduled two-hour broadcasts,was presented by _____________ at the 1939 World's Fair.

A) ABC
B) NBC
C) CBS
D) Mutual

Question 18

The business of television is dominated by a few centralized production,distribution,and decision-making organizations,known as the

A) major studios.
B) networks.
C) production houses.
D) affiliate councils.

Question 19

_______________ are those who did not have cable television at any point.

A) Pseudo-watchers
B) Cord-rejectors
C) Cord-nevers
D) Cord-cutters

Question 20

As a result of the quiz show scandal,the networks changed the way they accepted sponsors' money,changing from single sponsorship for most programs to

A) time sales.
B) lottery sales.
C) spot commercial sales.
D) subscribership sales.

Question 21

Cable can trace its roots to 1948 in

A) New Jersey.
B) Pennsylvania.
C) Nebraska.
D) California.

Question 22

The creation of programs expressly for sale into syndication to individual stations in individual markets is called

A) all channel production.
B) nonduplication production.
C) primary syndication.
D) first-run syndication.

Question 23

If your market has 100,000 television homes and 30,000 are tuned into your program,your rating is

A) 50.
B) 30.
C) 70.
D) 60.

Question 24

At cable's inception,the primary goal of most cable television operations was

A) to challenge the over-the-air broadcasters.
B) to deliver pay-per-view movies.
C) to circumvent FCC all-channel rules.
D) to improve the reception of distant signals.

Question 25

Multiplexing,which "squeezes" signals to permit multiple signals to be carried over one
Channel,is made possible by

A) digital compression.
B) analog processing.
C) DMX technology.
D) interdiction technology.

Question 26

A syndicated program that runs five nights a week at the same time is said to be

A) cumed.
B) cleared.
C) stripped.
D) shadowed.

Question 27

Broadcasters saw cable as a friend until

A) 1967, when microwave relays connected cable companies across the country.
B) 1975, when Time, Inc., began delivering HBO movies by satellite.
C) 1980, when Ted Turner launched the Cable News Network (CNN).
D) 1998, when Ted Turner converted TBS from a superstation to a cable network.

Question 28

Early cable systems were called

A) community antenna television (CATV).
B) master antenna television (MATV).
C) satellite master antenna television (SMATV).
D) auxiliary network television (ANTV).

Question 29

The "free" channels provided automatically to all subscribers are called

A) basic cable.
B) bonus cable.
C) pay cable.
D) premium cable.

Question 30

Cable subscribers can talk back to the system operator through

A) interdiction technology.
B) interactive cable.
C) addressable cable.
D) tier technology.

Question 31

Companies that own several cable franchises are called

A) integrated partnerships.
B) MSOs.
C) HSNs.
D) BOCs.

Question 32

The multichannel service,other than cable,that has the greatest number of users is

A) SMATV.
B) DBS.
C) VOD.
D) MMDS.

Question 33

_____________ is a system in which content is sent to an antenna set up atop a building and then distributed by wires to subscribers in that building.

A) CATV
B) MATV
C) SMATV
D) MMDS

Question 34

The capacity of the wires or signals that bring video content into people's homes is called

A) FIOS.
B) broadband.
C) bandwidth.
D) fiber optics.

Question 35

New video technologies that allow viewers to "talk" to programmers and content distributors while watching will produce _____________ television.

A) interactive
B) feedback
C) cable
D) satellite

Question 36

Fast-forwarding through commercials on a recorded television show is called

A) time-shifting.
B) zipping.
C) grazing.
D) zapping.

Question 37

Groups of channels made available to subscribers at varying prices are known in the cable business as

A) ranks.
B) tiers.
C) stages.
D) grades.

Question 38

Sesame Street is produced by the

A) Public Broadcasting System.
B) National Broadcasting Company.
C) Jim Henson Company.
D) Children's Television Workshop.

Question 39

Recording a television show on a home VCR or DVR for later viewing is called

A) time-shifting.
B) zipping.
C) stripping.
D) zapping.

Question 40

A a deal that guarantees the producer that the network will order at least a pilot or it has to pay a hefty penalty is called

A) a lock.
B) a share.
C) first-run syndication.
D) a put.

Question 41

A television program's share is more important than its rating in the consideration of its success in its time slot.

Question 42

Recently,the number of online movie sales has grown larger than the number of DVD sales.

Question 43

Lucille Ball is primarily responsible for development of the off-network television syndication business.

Question 44

Among younger audiences,traditional television viewing has declined.

Question 45

Cable television was initially developed as a way to bring movies without commercials into U.S.homes.

Question 46

If telephone service can be delivered by the same cable that brings television into the home,so can the Internet.

Question 47

A cable system that functions as a one-stop communications provider,supplying television,audio,high-speed Internet access,long-distance and local phone service,multiple telephone lines,and fax is said to offer

A) open access.
B) media linkage.
C) media-on-demand.
D) bundling.

Question 48

In 1962,congress declared in the all-channel legislation that all television sets in the U.S.must be equipped with

A) a Nipkow disk.
B) a coaxial cable.
C) both VHF and UHF receivers.
D) a digital video recorder.

Question 49

Re-creating an event that is believed to have happened is common on television news-a practice known as puffery.

Question 50

Whereas the movie industry may have easily succumbed to pressure from the Red hunters of the McCarthy era,the television industry resisted gallantly.

Question 51

Nonlinear TV is watching television on our own schedules,not the programmer's.

Question 52

The rise of Internet video is altering viewing habits of _____ audiences.

A) younger
B) older
C) more active
D) less active

Question 53

The primary technology used to collect today's television ratings is the audimeter.

Question 54

Paul Nipkow developed the first mechanical scanning system for television.

Question 55

Video-on-demand is one example of interactive cable television.

Question 56

How did the quiz show scandal change the way television networks sold advertising on the programs they aired?

Question 57

What is the difference between mechanical and electronic scanning?

Question 58

With access to over 20 million television households,the largest U.S.DBS provider is

A) DirectTV.
B) DISH Network.
C) Cox Communications.
D) Comcast.

Question 59

What services do industry experts predict will form the basis of most viewers' interactive television usage?

Question 60

A result of new technology and changes in audience viewing habits,_________________ is
Part of content providers' ongoing efforts to make digital on-demand programming available to all mobile devices.

A) the TV Everywhere Initiative
B) DVR
C) YouTube
D) digital television

Question 61

What journalistic standards should we expect from our news anchors? What is the balance between informing and entertaining? Do you think satirical news anchors have the same responsibilities to be ethical?

Question 62

Viewers rate television as their most influential,persuasive,authoritative,and exciting medium.With mobile viewing becoming increasingly more prominent,do you think this will change how audiences view the importance of television? Do you think it will leave more or less room for audiences to see multiple points of view and be exposed to varying content? Why or why not?

Question 63

What is the difference between compensation and reverse compensation?

Question 64

How did Lucille Ball change the business of television?

Question 65

Mobile viewing promises to alter the relationship between television and viewer in many ways,one of which is the time spent with mobile devices replacing time spent with the television set.Are you part of the majority that would rather give up your television set over your smartphone? Why or why not? What advantages or disadvantages do smartphones have over television sets as a way to view content? Do you feel these changes have the power to alter television content? Explain your reasoning.

Question 66

Explain what is meant by digital compression.

Question 67

What is the difference between a program's rating and its share?

Question 68

List the steps typically required for a program to go from an idea to a spot on a network schedule.

Question 69

Explain what the cable industry calls bundling.What is the difference between this and a la carte?