Deck 14: Implementing Interactive and Multichannel Marketing

Question 1

According to the wheel of retailing and the retail life cycle, what will happen to factory outlet stores

Answer 1

According to the retail life cycle and wheel of retailing, the factory outlets will start selling the products of other companies as well. The factory outlets start with selling the products of the company itself. They generally have low margins and low status. They gradually start adding more fixtures and embellishments in their stores.
As the time passes, these stores start selling the products of other companies as well and convert themselves from a factory outlet to a retail store. This again makes them start a new wheel of retailing as the store starts appearing as a new one.

Question 2

Centralized decision making and purchasing are an advantage of _______ ownership.

Answer 2

chain

Question 3

The text discusses the development of online retailing in the United States. How does the development of this retailing form agree with the implications of the retail life cycle

Answer 3

The development and success of online retailing in United States has made sure that the retail stores have changed according to consumer's requirements. The increasing numbers of dual income households have forced the retailers to go online. These retailers are ensuring that they have done everything to prolong their growth stage of the life cycle.
The online retailers provide fast and cheaper services to its customers and therefore they are able to sustain the market for a longer time.

Question 4

Comment on this statement: The only distinction among merchant wholesalers and agents and brokers is that merchant wholesalers take title to the products they sell.

Question 5

Discuss the impact of changes in household income on ( a ) nonstore retailing and ( b ) the retailing mix.

Question 6

What are some examples of new forms of self-service retailers

Question 7

Why has Mall of America been such a marketing success so far

Question 8

Would a shop for big men's clothes carrying pants in sizes 40 to 60 have a broad or deep product line

Question 9

In retail pricing, retailers often have a maintained markup. Explain how this maintained markup differs from original markup and why it is so important.

Question 10

Successful catalog retailers often send ___________ catalogs to ___________ markets identified in their databases.

Question 11

What ( a ) retail and ( b ) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans

Question 12

How are retailers increasing consumer interest and involvement in online retailing

Question 13

What are the similarities and differences between the product and retail life cycles

Question 14

Where are direct selling retail sales growing Why

Question 15

Does your marketing plan involve using retailers If the answer is "no," read no further and do not include a retailing element in your plan. If the answer is "yes":
Describe an appropriate combination of retail pricing, store location, retail communication, and merchandise assortment.

Question 16

How does original markup differ from maintained markup

Question 17

What criteria should Mall of America use in adding new facilities to its complex ( b ) Evaluate ( i ) retail stores, ( ii ) entertainment offerings, and ( iii ) hotels on these criteria.

Question 18

A huge shopping strip with multiple anchor stores is a ___________ center.

Question 19

How would you classify Walmart in terms of its position on the wheel of retailing versus that of an off-price retailer

Question 20

What is a popular approach to managing the assortment of merchandise in a store

Question 21

When Polo makes shoes to a customer's exact preferences, what utility is provided

Question 22

According to the wheel of retailing, when a new retail form appears, how would you characterize its image

Question 23

What specific marketing actions would you propose that Mall of America managers take to ensure the continuing success in attracting visitors ( a ) from the local metropolitan area and ( b ) from outside of it

Question 24

Market share is usually fought out before the ___________ stage of the retail life cycle.

Question 25

Develop a chart to highlight the role of each of the four main elements of the retailing mix across the four stages of the retail life cycle.

Question 26

What is the difference between merchant wholesalers and agents

Question 27

Two measures of the impact of retailing in the global economy are ___________ and ___________.