Deck 8: Marketing and Public Relations for Events

Question 1

The catchment area is the area:

A)in which an event's visitors work.
B)within one hour's drive.
C)in which an event's visitors live.
D)from which an event's visitors are drawn.

Answer 1

D

Question 2

A media kit or press pack can be prepared:

A)at an early stage.
B)at a later stage.
C)anytime.
D)only once.

Answer 2

A

Question 3

In preparing a marketing schedule, it is important to understand that:

A)everything needs a similar time.
B)some days it works, some other days not.
C)many activities have long lead times.
D)summer is preferable for any event.

Answer 3

C

Question 4

In order for a special event to be marketed properly:

A)a schedule of activities should have been prepared.
B)a budget should be agreed.
C)posters are a requirement.
D)new marketing approaches need to be in place.

Question 5

The first stage in making sure the visitors will return to the next event is:

A)to sell more tickets this time.
B)the careful recording of attendance information about them.
C)to increase the promotion budget.
D)to use more volunteers.

Question 6

For which type of event might word-of-mouth support not exist:

A)For large scale events
B)For local events
C)For new or unusual events
D)For old annually events

Question 7

Blag is about:

A)attempting to get into an event by gatecrashing or to get tickets by false pretences.
B)creating false information about the event in a blog.
C)attempting to illegally sell tickets for the event.
D)pretending you like the event to friends and family.

Question 8

Ticket touts are persons who:

A)only sell returned tickets.
B)sell tickets on behalf of the organiser.
C)resell tickets at greater than the face value.
D)resell tickets at face value.

Question 9

The summary of the component products and services of an event is:

A)a list of its respective parts.
B)a schedule of running out of products.
C)a list of contact details for suppliers.
D)interesting facts about used products.

Question 10

It is best to do the following face-to-face:

A)buying tickets.
B)checking expectations and satisfaction.
C)management and marketing operations.
D)are observation processes.

Question 11

Visitor attendance reports seek to critically evaluate:

A)just a few demographics of the attendees and non-attendees.
B)key demographics of the attendees and non-attendees.
C)key demographics of the attendees.
D)key demographics of the non-attendees.

Question 12

Marketing effectiveness needs to be gauged by a blend of:

A)questionnaires and statistics.
B)questionnaires and formal discussions.
C)individual and group research.
D)questionnaires and informal chats.

Question 13

Determinants for participation in an event might include one-off or repeat sales opportunities - that is to say:

A)the event is annual, bi-annual, occasional.
B)a different occasion every month.
C)family and friends opportunity.
D)an opportunity of once per year celebrations.

Question 14

The marketing plan is developed:

A)for the event objectives, in several stages.
B)from the event objectives, in several stages.
C)for the event objectives, in a single stage.
D)from the event objectives, in a single stage.

Question 15

Customer-evaluation for an event takes place during the event:

A)and at the conclusion of an event.
B)and at the start.
C)only.
D)and sometimes at the end.

Question 16

Payments for celebrity guests, advertorials and banners are:

A)marketing expenditure examples.
B)important management decisions.
C)ineffective marketing approaches.
D)compulsory marketing expenditure.

Question 17

One of the largest costs of marketing budgets (of professionally run events) is:

A)the staffing cost of organising volunteers.
B)the staffing cost of the marketing department itself.
C)the social media campaign.
D)the poster printing arrangements.

Question 18

In the marketing of an event, hospitality expenditures relate with:

A)open days.
B)familiarisation visits, pre-event days.
C)volunteers' activities.
D)events in hotel venues.

Question 19

Determinants for participation in an event might include access factors - that is to say:

A)local, regional, national, international.
B)whether one's family members are attending the event.
C)people's knowledge and awareness of such an event.
D)people's understanding of an event's objectives

Question 20

Even events that happen annually (new editions):

A)may not be exact replicas of the past event.
B)always are the exact replicas of the previous event.
C)always are difficult to organise.
D)may not be well budgeted.