Deck 1: An Introduction to Events

Question 1

The Olympic Games are first recorded as taking place in:

A)393 AD in Athens.
B)776 BC in Olympia
C)490 BC in Marathon.
D)1896 AD in Athens.

Answer 1

B

Question 2

Intangibility of an event refers to:

A)the concept that events are linked to the emotive experiences created rather than a physical product.
B)the products guests receive at an event.
C)the way an event is marketed.
D)the type of venue hosting the event.

Answer 2

A

Question 3

Two critical considerations of any special event are:

A)budget and location.
B)
C)
D)scale and time.size and complexity logistics and suppliers.

Answer 3

C

Question 4

Attendees are a group of people attending an event:

A)for a single purpose.
B)for no particular purpose.
C)for a range of purposes.
D)because they must.

Question 5

Is the following statement true or false?
Events are considered a modern phenomenon.

Question 6

Of all the characteristics of an event:

A)perishability is one of the most important.
B)uniqueness is one of the most important.
C)ambience is one of the most important.
D)intangibility is one of the most important.

Question 7

The term 'pear-shaped' refers to:

A)a type of staging used for events.
B)the configuration of table centres at dinners.
C)something which goes wrong or turns into chaos.
D)a type of dessert served at a Roman wedding.

Question 8

Special events can be defined as:

A)one off experiences.
B)an everyday happening.
C)a unique occurrence created for an intended purpose.
D)a non-routine occasion set apart from the normal activity of daily life of a group of people.

Question 9

Uniqueness of an event is concerned with:

A)how it is marketed.
B)how each event will differ in some way.
C)how it is planned.
D)when it is planned for.

Question 10

Seminars can be defined as:

A)very large gathering of attendees.
B)smaller sessions attended by a small group of attendees
C)competition for the whole plenary.
D)small off-shoot events at a conference or meeting with little importance.

Question 11

Perishability of an event is concerned with the:

A)timeframe of the event.
B)food served at an event.
C)temperature of the event venue.
D)concept that an event cannot be repeated in exactly the same way.

Question 12

Is the following statement true or false?
Ritual and ceremony can be created for an event.

Question 13

Timescales of events are:

A)fluid and likely to change.
B)fixed with specific timeframes of activity.
C)difficult to determine as all events are unique.
D)usually very short-termed in nature.

Question 14

Is the following statement true or false?
A client can be defined as 'an individual who changes their mind about the event regularly'.

Question 15

A product launch is designed as:

A)a 'show' to revive a failing product/service.
B)a 'show' to introduce an audience to a new product/service.
C)a 'show' to announce the development and progress of a new product/service.
D)an annual 'show' to showcase a product/service.

Question 16

A participant in an event is a person who: books for an event.passes by an event.passively observes an event.actively takes part in the event.

Question 17

Is the following statement true or false?
Successful events rely on the actions and reactions of those attending.

Question 18

An event organiser can be defined as:

A)a multi-tasking superhero.
B)either an organisation or individual who promotes and manages the event.
C)the individual who is in charge.
D)someone who is highly organised.