Deck 6: Typesof Business Letters and Memos

Question 1

Identify:
Sales Letter

Answer 1

A sales letter is written to persuade the reader to buy a product, try a service,
support some cause, or participate in some activity.

Question 2

Inquiry letters should always keep questions short and to the point.

Answer 2

True

Question 3

The reader of a special request letter is obliged to respond to you.

Answer 3

False

Question 4

Which of the following is not one of the 4 A's of sales letters?

A) Attention
B) Appeal
C) Advancement
D) Application
E) Action

Question 5

Identify:
Adjustment Letters

Question 6

Sales letters can do much more than promote a product.

Question 7

Identify:
Memorandum

Question 8

It is always better to be direct in a customer relations letter.

Question 9

Identify:
Refusal-of-Credit Letters

Question 10

The purpose of cover letters is to "cover up" an earlier mistake.

Question 11

Sales letters should be forceful and boastful.

Question 12

Adjustment letters should always give in to the party making the complaint.

Question 13

Every business letter you write must primarily:

A) make sure you get what you want as quickly as possible.
B) establish rapport with your reader.

Question 14

Identify:
Follow up letter

Question 15

A complaint letter should always state precisely what action you want taken.