Deck 9: Questionnaire Design

Question 1

One way to deal with sensitive issues when designing a questionnaire is to ask about them on a systematic basis.

Answer 1

False

Question 2

Good layout in questionnaires is crucial in mail and internet questionnaires, but not important for personal and telephone interviews.

Answer 2

False

Question 3

Hypotheses are often used to determine what information needs to be collected via a questionnaire in causal research.

Answer 3

True

Question 4

Personal interviews are best for collecting information about sensitive issues, such as health and depression.

Question 5

Standardising alternative responses to a question limits the comparability of answers, creating coding, tabulating and, ultimately, data interpretation issues.

Question 6

Fixed-alternative questions are most useful when a researcher is unsure of the potential responses to a question.

Question 7

The checklist question requires the respondent to choose only one response from among the possible alternatives listed.

Question 8

Open-ended response questions are most beneficial when the researcher is conducting causal research.

Question 9

A hypothesis is an implied relationship between two variables or measures stated in ambiguous terms for testing.

Question 10

Attitude rating scales, such as the Likert scale and the semantic differential, are considered open-response questions, as they allow respondents to indicate their responses along the scale.

Question 11

Decisions made during the early stages of the research process have minimal influence on the questionnaire design.

Question 12

When developing dichotomous or multiple-choice alternatives, the framing of the response alternatives should be mutually exclusive.

Question 13

When designing the questionnaire, it is not necessary for the researcher to consider the types of statistical analysis that will be conducted.

Question 14

Order bias in questionnaire design frequently occurs when broader questions are asked before specific issues are explored.

Question 15

A branch question can be used to obtain information that respondents may be reluctant to provide.

Question 16

One advantage of open-ended response questions is that the answers are free from interviewer bias.

Question 17

When developing a questionnaire, it is important to specifically focus on questions that will elicit interesting information.

Question 18

Layout is extremely important when questionnaires are long or require the respondent to provide a large amount of information.

Question 19

Open-ended response questions are valuable at the end of an interview, because they allow the researcher to clarify the responses provided.

Question 20

If certain items on a questionnaire are likely to create anchoring effects, then these items should be placed at the end to reduce order bias.

Question 21

Do you own a mobile phone?  Yes  No
The above is an example of which type of question?

A) Checklist
B) Simple-dichotomy
C) Frequency-determination
D) Determinant-choice

Question 22

I feel capable of handling myself in most social situations.  Agree  Disagree
The above is an example of which type of question?

A) Loaded
B) Leading
C) Pivot
D) Double-barrelled

Question 23

Drop-down boxes are boxes in which respondents type their responses to open-ended questions.

Question 24

Which type of question is the following? How often do you shop at a Coles supermarket?
 every day
 five to six times a week
 two to four times a week
 once a week
 never

A) Checklist
B) Frequency-determination
C) Open-ended response
D) Determinant-choice

Question 25

Open-ended questions should only be used when conducting exploratory research.

Question 26

When a researcher is unaware of the potential answers, fixed-alternative questions should not be used.

Question 27

'Your answers to the following questions will be kept in strict confidence' is an example of which type of statement?

A) Filter
B) Leading
C) Pivot
D) Counterbiasing

Question 28

'How do you normally spend your free time - for example, by reading or watching television?' is an example of which type of question?

A) Loaded
B) Pivot
C) Filter
D) Leading

Question 29

In light of the current water shortage crisis affecting farmers, it would be in the public's interest to offer interest-free loans to farmers.  Strongly agree  Agree  Disagree  Strongly disagree
The above is an example of which type of question?

A) Counterbiasing
B) Leading
C) Double-barrelled
D) Loaded

Question 30

In an internet questionnaire, a space-saving device that allows the researcher to provide a list of responses that are hidden from view until they are needed is called a pop-up box.

Question 31

Pretesting the questionnaire on a group of respondents who are similar to the target market can help the researcher to determine if respondents have difficulty understanding any of the questions.

Question 32

'What comes to mind when you look at this advertisement?' is an example of which type of question?

A) Open-ended response
B) Multiple-grid
C) Fixed-alternative
D) Determinant-choice

Question 33

Do you think it is right for the government to increase property tax and deprive many people the chance of owning a house or unit? The above is an example of which type of question?

A) Double-barrelled
B) Loaded
C) Split-ballot
D) Counterbiasing

Question 34

The paging layout format (going from screen to screen) on an internet questionnaire greatly facilitates skip patterns.

Question 35

All of the following solutions are appropriate for rectifying questionnaire items that appear to use ambiguous wording, except:

A) using fewer and simpler words.
B) using memory prompt.
C) using concrete terminology.
D) using pretesting.

Question 36

A funnel technique involves asking specific questions before asking about broader issues.

Question 37

Pop-up boxes are message boxes that can be used to highlight important information.

Question 38

Which of the following questionnaire design techniques is most appropriate to address potential bias that is due to order?

A) Counterbiasing technique
B) Split-ballot technique
C) Funnel technique
D) Branching technique

Question 39

Less skill is required as an interviewer when using fixed-alternative questions.

Question 40

One of the most common reasons for using pop-up boxes in an internet questionnaire is to control the flow of the questionnaire.

Question 41

Asking respondents to select all the cafés they have visited on the University campus is an example of a:

A) dichotomous-alternative question.
B) determinant-choice question.
C) multiple-choice question.
D) checklist question.

Question 42

What degree of durability do you prefer in your point-of-purchase advertising? The above question is flawed because it is:

A) making an assumption.
B) ambiguous.
C) burdensome.
D) loaded.

Question 43

Suppose that half of a group of respondents are asked to agree or disagree with the statement, 'Australian-made cars are cheaper to maintain than imported cars,' while the other half are asked to agree or disagree with the statement, 'Imported cars are cheaper to maintain than Australian-made cars.' This is an example of a:

A) branch technique.
B) filter technique.
C) double-barrelled technique.
D) split-ballot technique.

Question 44

What are the most salient attributes in your evaluation of the major banks in Australia? The above question has a wording issue with:

A) anchoring.
B) complexity.
C) telescoping.
D) ambiguity.

Question 45

What type of question should be used to minimise the chance of asking questions that are inapplicable?

A) Anchoring
B) Pivot
C) Loaded
D) Filter

Question 46

__________ occurs when respondents believe that recent events took place longer ago than they actually did.

A) Ambiguity
B) Anchoring
C) Squishing
D) Telescoping

Question 47

_________ occurs when respondents believe that events in the past happened more recently than they actually did.

A) Telescoping
B) Anchoring
C) Filtering
D) Squishing

Question 48

Open-ended response questions are most beneficial when the researcher is conducting _____________________ research.

Question 49

The procedure used in questionnaire design that allows the researcher to understand the respondent's frame of reference before asking more specific questions is known as the:

A) pretest technique.
B) filter technique.
C) split-ballot technique.
D) funnel technique.

Question 50

'Some people have the time to brush three times daily; others do not. How often did you brush your teeth yesterday?' The statement that precedes the question is known as a(n):

A) filtering statement.
B) counterbiasing statement.
C) double-barrelled statement.
D) anchoring statement.

Question 51

In political elections for candidates who are not well known by many voters, such as judges, it frequently happens that the candidate who is listed first on the ballot receives the most votes. This is an example of a(n):

A) filter bias.
B) pivot bias.
C) order bias.
D) split-ballot bias.

Question 52

'Do you ever have a problem with your mobile phone provider? - Yes - No' is an example of a(n):

A) filter question.
B) loaded question.
C) leading question.
D) anchoring question.

Question 53

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and is then asked general questions about shopping at that mall, what type of mistake has been made in the questionnaire design?

A) Filter bias
B) Order bias
C) Bandwagon effect
D) Split-ballot bias

Question 54

From which subsequent questions are evaluated by the respondents is known as a(n):

A) loaded effect.
B) filter effect.
C) pretest effect.
D) anchoring effect.

Question 55

'Don't you agree that the wages for cleaning staff on campus are…?' is an example of a:

A) loaded question.
B) leading question.
C) double-negative question.
D) burdensome question.

Question 56

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the research objectives is known as a(n):

A) error trapping tabulation.
B) preliminary tabulation.
C) interactive tabulation.
D) status tabulation.

Question 57

Software programs that allow answers from previous questions to be inserted into unfolding questions are known as:

A) forced-answering software.
B) error-trapping software.
C) variable-piping software.
D) back-filling software.

Question 58

Which of the following questions is not typically asked when pretesting a questionnaire?

A) Can the questionnaire format be followed by the interviewer?
B) Are several questions needed instead of one?
C) Are the questions clear and easy to understand?
D) Does the questionnaire flow naturally and conversationally?

Question 59

The cost of administering _________________________ questions is substantially higher than that of administering _________________________ questions.

Question 60

The process of asking general questions before asking about specific issues in order to elicit unbiased responses is known as the:

A) funnel technique.
B) split-ballot technique.
C) anchoring technique.
D) counterbiasing technique.

Question 61

A question that is written in such a way that it arouses strong emotion in the respondent is called a _________________ question.

Question 62

________ provide a means for checking the sampling procedure for a questionnaire.

Question 63

A question that implies a certain answer is called a ____________________ question.

Question 64

When a respondent's answers to previous questions in a questionnaire are used as comparisons with their responses to later questions, it is known as a(n) ____________________ ____________________.

Question 65

In questionnaire design, when only one dimension of an issue should be related to each alternative, it implies that these alternatives must be ____________________ ____________________.

Question 66

Taking a questionnaire that has previously been translated from one language into another and having it translated back again by a second, independent translator is known as ____________________ ____________________.

Question 67

When designing questionnaire items, use of words such as 'often', 'occasionally', 'regularly', 'frequently', 'many', 'good', 'fair' and 'poor' should be avoided, because they are considered to be _______________.

Question 68

A question that lists 10 possible services that could be provided by a local bank and asks respondents to check as many as apply to the question, 'Which of the following banking services do you currently use for National Australia Bank?'. The question is an example of a ____________________ question.

Question 69

A question in which the respondent is asked to choose either 'yes' or 'no' is an example of a ______________________________ question.

Question 70

A question in which the respondent is presented with a list of several possible income categories and is asked to select the category that best represents his or her gross income for the previous year is an example of a ______________________________ question.

Question 71

Attitude rating scales are an example of a(n) _____-___________ question.

Question 72

The ____________________ technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than a single phrasing.

Question 73

A question that may induce bias because it covers two issues at once is called a ______________________ question.

Question 74

Using software to control the flow of an internet questionnaire (for example, to prevent respondents from failing to answer a question) is known as ________________ _________________.

Question 75

Software that allows answers from previous questions to be inserted into unfolding questions is called ____________________ ____________________ software.

Question 76

A questionnaire is ________ if no unnecessary information is collected and only the information needed to solve the marketing problem is obtained.

Question 77

When the respondent's answers are influenced by the sequencing of questions, it is known as ____________________ ____________________.

Question 78

The form of filter question used to determine which version of a second question will be asked is called a ____________________ question.

Question 79

A(n) ______________ _________ is an introductory statement to a potentially embarrassing question that reduces the respondent's reluctance to answer by suggestion that certain behaviour is not unusual.