Deck 7: Promoting and Maintaining a Website

ملء الشاشة (f)
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سؤال
A beta website is not available to the general public.
استخدم زر المسافة أو
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لقلب البطاقة.
سؤال
Selecting a domain name is one of the least important decisions you will make.
سؤال
Dedicated servers typically are less expensive than shared servers.
سؤال
For an e-commerce website, attracting numerous visitors might not be a top-level concern.
سؤال
A web design tool and a CMS offer optimization tools such as HTML validation and cleanup.
سؤال
When you make updates to your website, you should replace and upload the contents of the entire website.
سؤال
Google+ allows you to create events, groups, and hangouts.
سؤال
Establishing even a basic social media presence is complicated and expensive.
سؤال
Sometimes testing occurs on two or more versions of a website simultaneously.
سؤال
Search social media platforms you intend to use to check availability of your domain.
سؤال
Typically an FTP client user interface provides a split view of the folders and files on a local computer and a remote computer.
سؤال
If you are using a web design tool, you can publish and update your website from within the program.
سؤال
Knowem is a website that helps establish a social media presence with domain name registration, branding, and more.
سؤال
If you are using a web design tool, the tool provides you with server space and access information.
سؤال
During development, you do not need to perform usability testing.
سؤال
Some ISPs offer a limited amount of server space as part of your monthly fee.
سؤال
Your domain name choice will have no impact on your SEO rankings.
سؤال
FTP is the standard for uploading or downloading files over the Internet.
سؤال
During target audience testing for an e-commerce website, testers might be employees, vendors, and other business partners.
سؤال
All domain name sellers have proper accreditation.
سؤال
During testing, testers should use a variety of devices and screen sizes to ensure ______ compliance.

A)RWD
B)WAI
C)W3C
D)SEO
سؤال
In order for your website to appear in a search engine's index, you must wait for the engine's spiders to find your pages.
سؤال
A(n)______ server enables testing in an environment similar to that of a live web server.

A)virtual
B)staging
C)beta
D)internal
سؤال
A web ______ is an Internet-connected computer used to store webpages.

A)site
B)domain
C)server
D)folder
سؤال
Asking testers if they found the website's content interesting and valuable is part of ensuring your website meets ______ its goals.

A)RWD
B)UX
C)SEO
D)WAI
سؤال
A(n)______ link is one that does not work.

A)deadend
B)forgotten
C)incomplete
D)broken
سؤال
Benchmarking involves using a defined standard to measure overall performance.
سؤال
Which of the following is NOT considered a part of the first phases of prepublication website testing?

A)Ensure that all images and animated elements work as intended.
B)Test the navigation and search tools.
C)Involve those not on your web development team.
D)Confirm there is a text equivalent for all nontext elements.
سؤال
Which of the following is NOT true about purchasing a domain name?

A)Select one TLD to use for your website.
B)Avoid abbreviations and hyphens.
C)If possible, use your business or organization name.
D)Consider adding words that further specify your website purpose.
سؤال
Affiliate program publishers place specially formatted links to advertisers' websites on their webpages or within apps.
سؤال
To ensure the integrity of your website's global design, make style, design, or layout changes from within individual HTML webpages.
سؤال
Because paper is an offline promotional technique, you do not need to put your URL on printed material.
سؤال
Which of the following is NOT a part of the website publication process?

A)Selecting a CMS.
B)Acquiring a domain name.
C)Allotting server space.
D)Uploading all of your website files.
سؤال
What type of business is GoDaddy?

A)CMS
B)domain name registrar
C)web hosting company
D)SEO marketing consultant
سؤال
Pop-up ads are so popular that today's browsers contain pop-up notification features.
سؤال
Monetization is a measure of the overall profit generated at an e-commerce website.
سؤال
Companies that want to sell ads on their websites or in their apps are called advertisers.
سؤال
In-app advertising is less expensive than mobile web ads.
سؤال
______ testing involves using a prepublication version of your website.

A)Beta
B)Alpha
C)Virtual
D)Stage
سؤال
Opt-in advertising also is called permission-based advertising.
سؤال
One advantage of social media it that you can create ______ ads that reach a specific audience based on users' profiles and activity.

A)customizable
B)targeted
C)personalized
D)geolocal
سؤال
What is the purpose of geotargeting?

A)To create a list of user's addresses to send offline promotional techniques.
B)To help a user find a list of local websites.
C)To create an image map with hotspots.
D)To provide ad content relevant to the user's location.
سؤال
A(n)______ private server combines the security of a private server but exists on a shared server.

A)virtual
B)semi-shared
C)partitioned
D)personal
سؤال
FTP stands for ______ Transfer Protocol.

A)Flash
B)File
C)Firewall
D)Folder
سؤال
You can increase the possibility of your webpage appearing in some search results lists by including ______ tags.

A)beta
B)hash
C)meta
D)title
سؤال
For which of the following purposes would you use Google Webmaster's Search Console?

A)To perform SEO testing.
B)To research possible domain names.
C)To test your website's navigation.
D)To add your website to search indexes.
سؤال
What type of tool can you use to update time-sensitive content automatically, such as a calendar or the weather?

A)FTP clients
B)dashboards
C)widgets
D)a VPS
سؤال
A(n)______ web server is one that hosts only your website files.

A)personal
B)private
C)dedicated
D)individual
سؤال
Which of the following best describes keyword stuffing?

A)Adding or repeating commonly used search terms in a website to increase its search rankings.
B)Conducting a targeted search in a search engine.
C)Registering your website with multiple search tools.
D)A recommended practice by SEO experts to ensure your website reaches its target audience.
سؤال
What type of business is iPage?

A)CMS
B)domain name registrar
C)web hosting company
D)SEO marketing consultant
سؤال
Which social media website should you use to create a page for your website to post status updates, photos, and links to webpage content and build a community of users?

A)Facebook
B)Instagram
C)Pinterest
D)LinkedIn
سؤال
______-based web servers offer virtual storage for not only your website content, but also for other files related to your business or personal life.

A)ISP
B)Cloud
C)VPS
D)Sky
سؤال
SEO stands for search engine ______.

A)options
B)operations
C)output
D)optimization
سؤال
Which social media website should you use to create boards of images that link to webpages?

A)Facebook
B)Instagram
C)Pinterest
D)LinkedIn
سؤال
Using which of the following services could you upload your website files directly from your computer's hard disk to your host's web server?

A)an ISP
B)an FTP client
C)an operating system
D)a CMS
سؤال
Which social media website should you use to post pictures or short videos that your followers can see, share, and comment on?

A)Facebook
B)Instagram
C)Pinterest
D)LinkedIn
سؤال
Which of the following is NOT true about publishing your website?

A)If you are using a CMS, you will need to select a web server to which to upload your files.
B)For the initial website publication, you upload the contents for all pages at your website.
C)If you are working with a web design tool, your files reside on your own computer.
D)Your web hosting company will provide you with a username and password to access the web server.
سؤال
Which of the following best describes the use of Twitter?

A)Create a channel to which you can upload demonstrations, speeches, advertisements, and more.
B)Manage your online business profile using Google tools.
C)Post short messages or links to web and multimedia content and use hashtags to create and participate in trending topics.
D)Create boards of pins to share information about your products or related topics of interest.
سؤال
WordPress is an example of what type of web service?

A)ISP
B)website hosting
C)domain name registrar
D)CMS
سؤال
For which of the following purposes would you use Adobe Dreamweaver CC?

A)As a web design tool.
B)To purchase a domain name.
C)To arrange for server space.
D)To add your website to search indexes.
سؤال
List information that can be extracted from web server log transactions.
سؤال
The rate at which a visitor shopping at a website becomes a buyer is the website's ______ rate.

A)monetization
B)conversion
C)completion
D)metric
سؤال
A(n)______ link is when two website owners agree to put a respective link to each other's website on their webpages.

A)mutual
B)exchange
C)affiliate
D)reciprocal
سؤال
Which of the following best describes a QR code?

A)A user's unique login and password.
B)A promotional code a user enters on an e-commerce website to receive a discount.
C)A graphic that represents a link to online information.
D)A link in an email that enables a user to opt-in or opt-out of future communications.
سؤال
Mobile web ads can include ______, which can gather and send information back to the host.

A)cookies
B)spiders
C)trojan horses
D)secret agents
سؤال
Which of the following is NOT a type of rich media ad?

A)sidebar
B)floating
C)multimedia
D)expandable banner
سؤال
What type of advertising are you using if you receive a fee or share of profit generated when a user accesses your ad?

A)payola
B)impression-based
C)royalty
D)pay-per-click
سؤال
List questions you should ask when evaluating potential web hosting services.
سؤال
Unsolicited email advertising is called ______.

A)unmail
B)opt-out
C)spam
D)permissionless
سؤال
Typical web ______ reports contain measurements of unique visitors, repeat visitors, page views, click-stream analysis, and conversion rates.

A)analytics
B)evaluation
C)success
D)performance
سؤال
Publishers base the amount of money they charge for an ad on the number of ______, or views of an ad.

A)insights
B)pop-ups
C)impressions
D)expressions
سؤال
A(n)______ ad is a rectangular webpage advertisement that links to the advertiser's website.

A)banner
B)vertical
C)pop-up
D)hero
سؤال
Describe an affiliate program and discuss the advantages of participating in an affiliate program, as both an advertiser and as a publisher. Name one affiliate management network, and describe what it does.
سؤال
​ Essay
List steps involved in self- and internal testing.
سؤال
List popular social media websites, and describe how you might use each to promote your website.
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ملء الشاشة (f)
exit full mode
Deck 7: Promoting and Maintaining a Website
1
A beta website is not available to the general public.
True
2
Selecting a domain name is one of the least important decisions you will make.
False
3
Dedicated servers typically are less expensive than shared servers.
False
4
For an e-commerce website, attracting numerous visitors might not be a top-level concern.
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فتح الحزمة
k this deck
5
A web design tool and a CMS offer optimization tools such as HTML validation and cleanup.
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6
When you make updates to your website, you should replace and upload the contents of the entire website.
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7
Google+ allows you to create events, groups, and hangouts.
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8
Establishing even a basic social media presence is complicated and expensive.
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9
Sometimes testing occurs on two or more versions of a website simultaneously.
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10
Search social media platforms you intend to use to check availability of your domain.
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11
Typically an FTP client user interface provides a split view of the folders and files on a local computer and a remote computer.
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12
If you are using a web design tool, you can publish and update your website from within the program.
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13
Knowem is a website that helps establish a social media presence with domain name registration, branding, and more.
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14
If you are using a web design tool, the tool provides you with server space and access information.
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15
During development, you do not need to perform usability testing.
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16
Some ISPs offer a limited amount of server space as part of your monthly fee.
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17
Your domain name choice will have no impact on your SEO rankings.
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18
FTP is the standard for uploading or downloading files over the Internet.
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19
During target audience testing for an e-commerce website, testers might be employees, vendors, and other business partners.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 75 في هذه المجموعة.
فتح الحزمة
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20
All domain name sellers have proper accreditation.
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فتح الحزمة
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21
During testing, testers should use a variety of devices and screen sizes to ensure ______ compliance.

A)RWD
B)WAI
C)W3C
D)SEO
فتح الحزمة
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22
In order for your website to appear in a search engine's index, you must wait for the engine's spiders to find your pages.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 75 في هذه المجموعة.
فتح الحزمة
k this deck
23
A(n)______ server enables testing in an environment similar to that of a live web server.

A)virtual
B)staging
C)beta
D)internal
فتح الحزمة
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فتح الحزمة
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24
A web ______ is an Internet-connected computer used to store webpages.

A)site
B)domain
C)server
D)folder
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25
Asking testers if they found the website's content interesting and valuable is part of ensuring your website meets ______ its goals.

A)RWD
B)UX
C)SEO
D)WAI
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 75 في هذه المجموعة.
فتح الحزمة
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26
A(n)______ link is one that does not work.

A)deadend
B)forgotten
C)incomplete
D)broken
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27
Benchmarking involves using a defined standard to measure overall performance.
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فتح الحزمة
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28
Which of the following is NOT considered a part of the first phases of prepublication website testing?

A)Ensure that all images and animated elements work as intended.
B)Test the navigation and search tools.
C)Involve those not on your web development team.
D)Confirm there is a text equivalent for all nontext elements.
فتح الحزمة
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فتح الحزمة
k this deck
29
Which of the following is NOT true about purchasing a domain name?

A)Select one TLD to use for your website.
B)Avoid abbreviations and hyphens.
C)If possible, use your business or organization name.
D)Consider adding words that further specify your website purpose.
فتح الحزمة
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فتح الحزمة
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30
Affiliate program publishers place specially formatted links to advertisers' websites on their webpages or within apps.
فتح الحزمة
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31
To ensure the integrity of your website's global design, make style, design, or layout changes from within individual HTML webpages.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 75 في هذه المجموعة.
فتح الحزمة
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32
Because paper is an offline promotional technique, you do not need to put your URL on printed material.
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33
Which of the following is NOT a part of the website publication process?

A)Selecting a CMS.
B)Acquiring a domain name.
C)Allotting server space.
D)Uploading all of your website files.
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34
What type of business is GoDaddy?

A)CMS
B)domain name registrar
C)web hosting company
D)SEO marketing consultant
فتح الحزمة
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35
Pop-up ads are so popular that today's browsers contain pop-up notification features.
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36
Monetization is a measure of the overall profit generated at an e-commerce website.
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37
Companies that want to sell ads on their websites or in their apps are called advertisers.
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38
In-app advertising is less expensive than mobile web ads.
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39
______ testing involves using a prepublication version of your website.

A)Beta
B)Alpha
C)Virtual
D)Stage
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40
Opt-in advertising also is called permission-based advertising.
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41
One advantage of social media it that you can create ______ ads that reach a specific audience based on users' profiles and activity.

A)customizable
B)targeted
C)personalized
D)geolocal
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فتح الحزمة
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42
What is the purpose of geotargeting?

A)To create a list of user's addresses to send offline promotional techniques.
B)To help a user find a list of local websites.
C)To create an image map with hotspots.
D)To provide ad content relevant to the user's location.
فتح الحزمة
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43
A(n)______ private server combines the security of a private server but exists on a shared server.

A)virtual
B)semi-shared
C)partitioned
D)personal
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44
FTP stands for ______ Transfer Protocol.

A)Flash
B)File
C)Firewall
D)Folder
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45
You can increase the possibility of your webpage appearing in some search results lists by including ______ tags.

A)beta
B)hash
C)meta
D)title
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46
For which of the following purposes would you use Google Webmaster's Search Console?

A)To perform SEO testing.
B)To research possible domain names.
C)To test your website's navigation.
D)To add your website to search indexes.
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فتح الحزمة
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47
What type of tool can you use to update time-sensitive content automatically, such as a calendar or the weather?

A)FTP clients
B)dashboards
C)widgets
D)a VPS
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 75 في هذه المجموعة.
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48
A(n)______ web server is one that hosts only your website files.

A)personal
B)private
C)dedicated
D)individual
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49
Which of the following best describes keyword stuffing?

A)Adding or repeating commonly used search terms in a website to increase its search rankings.
B)Conducting a targeted search in a search engine.
C)Registering your website with multiple search tools.
D)A recommended practice by SEO experts to ensure your website reaches its target audience.
فتح الحزمة
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فتح الحزمة
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50
What type of business is iPage?

A)CMS
B)domain name registrar
C)web hosting company
D)SEO marketing consultant
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51
Which social media website should you use to create a page for your website to post status updates, photos, and links to webpage content and build a community of users?

A)Facebook
B)Instagram
C)Pinterest
D)LinkedIn
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52
______-based web servers offer virtual storage for not only your website content, but also for other files related to your business or personal life.

A)ISP
B)Cloud
C)VPS
D)Sky
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53
SEO stands for search engine ______.

A)options
B)operations
C)output
D)optimization
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54
Which social media website should you use to create boards of images that link to webpages?

A)Facebook
B)Instagram
C)Pinterest
D)LinkedIn
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55
Using which of the following services could you upload your website files directly from your computer's hard disk to your host's web server?

A)an ISP
B)an FTP client
C)an operating system
D)a CMS
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56
Which social media website should you use to post pictures or short videos that your followers can see, share, and comment on?

A)Facebook
B)Instagram
C)Pinterest
D)LinkedIn
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57
Which of the following is NOT true about publishing your website?

A)If you are using a CMS, you will need to select a web server to which to upload your files.
B)For the initial website publication, you upload the contents for all pages at your website.
C)If you are working with a web design tool, your files reside on your own computer.
D)Your web hosting company will provide you with a username and password to access the web server.
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58
Which of the following best describes the use of Twitter?

A)Create a channel to which you can upload demonstrations, speeches, advertisements, and more.
B)Manage your online business profile using Google tools.
C)Post short messages or links to web and multimedia content and use hashtags to create and participate in trending topics.
D)Create boards of pins to share information about your products or related topics of interest.
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59
WordPress is an example of what type of web service?

A)ISP
B)website hosting
C)domain name registrar
D)CMS
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60
For which of the following purposes would you use Adobe Dreamweaver CC?

A)As a web design tool.
B)To purchase a domain name.
C)To arrange for server space.
D)To add your website to search indexes.
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61
List information that can be extracted from web server log transactions.
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62
The rate at which a visitor shopping at a website becomes a buyer is the website's ______ rate.

A)monetization
B)conversion
C)completion
D)metric
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63
A(n)______ link is when two website owners agree to put a respective link to each other's website on their webpages.

A)mutual
B)exchange
C)affiliate
D)reciprocal
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64
Which of the following best describes a QR code?

A)A user's unique login and password.
B)A promotional code a user enters on an e-commerce website to receive a discount.
C)A graphic that represents a link to online information.
D)A link in an email that enables a user to opt-in or opt-out of future communications.
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65
Mobile web ads can include ______, which can gather and send information back to the host.

A)cookies
B)spiders
C)trojan horses
D)secret agents
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66
Which of the following is NOT a type of rich media ad?

A)sidebar
B)floating
C)multimedia
D)expandable banner
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67
What type of advertising are you using if you receive a fee or share of profit generated when a user accesses your ad?

A)payola
B)impression-based
C)royalty
D)pay-per-click
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68
List questions you should ask when evaluating potential web hosting services.
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69
Unsolicited email advertising is called ______.

A)unmail
B)opt-out
C)spam
D)permissionless
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70
Typical web ______ reports contain measurements of unique visitors, repeat visitors, page views, click-stream analysis, and conversion rates.

A)analytics
B)evaluation
C)success
D)performance
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71
Publishers base the amount of money they charge for an ad on the number of ______, or views of an ad.

A)insights
B)pop-ups
C)impressions
D)expressions
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72
A(n)______ ad is a rectangular webpage advertisement that links to the advertiser's website.

A)banner
B)vertical
C)pop-up
D)hero
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73
Describe an affiliate program and discuss the advantages of participating in an affiliate program, as both an advertiser and as a publisher. Name one affiliate management network, and describe what it does.
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74
​ Essay
List steps involved in self- and internal testing.
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75
List popular social media websites, and describe how you might use each to promote your website.
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