Deck 3: Creating Opportunity

Question 1

Design thinking can be thought of as groups of related activities that move from inspiration to ideation to implementation.

Answer 1

True

Question 2

The creative process is difficult to study because it generally deals with a

A) way of doing things that no one understands.
B) number of complex theories .
C) person's ability to use his or her skills.
D) person's internal thought processes.
E) series of external p rocesses.

Answer 2

D

Question 3

Once an entrepreneur has generated a number of ideas for needs or problems, the most effective approach is to narrow down the best ideas by immediately eliminating the "crazy" ideas.

Answer 3

False

Question 4

_____ is the process of finding a new way to do something or improving on an existing product or service.

A) Invention
B) Innovation
C) Creation
D) Structuralization
E) Discovery

Question 5

At the heart of design thinking is

A) empathy with what customers want .
B) empathy with what employees want .
C) creativity that allows an entrepreneur to "think outside the box."
D) alertness that cues an entrepreneur when to seize an opportunity .
E) decision making that does not involve any risk .

Question 6

One of the most effective ways entrepreneurs have of creating opportunity is to identify a problem in a market and seek a solution.

Question 7

Innovation is the process that takes a novel idea and transforms it into a product or service that customers will pay for.

Question 8

Design thinking is a brainstorming strategy in which the entrepreneur uses brainwriting, visualization, and journey mapping to generate original ideas.

Question 9

One major theory of opportunity in which entrepreneurs create opportunities via their actions, reactions, and experiments around new products, services, and business models is known as _____ theory.

A) structuralist
B) conflict
C) creation
D) discovery
E) stakeholder

Question 10

Entrepreneurs often unintentionally erect two main types of roadblocks that prevent them from following the creative path: _____ and _____.

A) environmental; personal
B) situational; developmental
C) psychological; emotional
D) internal; external
E) primary; secondary

Question 11

Norman Seeff identified four stages in the creative process.

Question 12

The _____ is the part of the brain responsible for discovery.

A) left hemisphere
B) right hemisphere
C) frontal lobe
D) hypothalamus
E) subconscious

Question 13

The illumination step in Wallas's creative process involves  letting a problem lie in the subconscious for a time .

Question 14

An effective problem statement has _____ components.

A) two
B) three
C) four
D) seven
E) unlimited

Question 15

The creation of something novel and original whether or not it is commercialized is known as

A) invention.
B) innovation.
C) visualization.
D) discovery.
E) value creation.

Question 16

Which of the following is NOT one of the seven stages that individuals or teams go through as they move from the beginnings of an idea to the fulfillment or final outcome?

A) Hearing the call
B) Fear and resistance
C) Resolution
D) Turning point
E) Journey mapping

Question 17

Opportunity is the intersection of an idea and a customer.

Question 18

Research on entrepreneurial opportunity has identified two fundamental theories to explain how opportunities happen: discovery theory and creation theory.

Question 19

The vast majority of innovations today are radical innovations that obsolete previous technology or ways of doing things.

Question 20

Which of the following is NOT one of the four stages of the creative process identified by Wallas?

A) Preparation
B) Association
C) Incubation
D) Illumination
E) Verification

Question 21

_____ innovations improve on an existing technological or product base, often to create differentiation in the market.

A) Continuous
B) Emergent
C) Evolutionary
D) Disruptive
E) Incremental

Question 22

Stage _____ of Seeff's creative process represents the implementation of the action plan to turn the idea into reality.

A) Three
B) Four
C) Five
D) Six
E) Seven

Question 23

In the 1930s, economist Joseph Schumpeter identified all of the following categories of innovation that are still relevant today EXCEPT

A) a new process.
B) changes in industrial organization.
C) a new market.
D) creative research methods.
E) a new product or substantial change in an existing product.

Question 24

_____ sees opportunity arising from shifts in external factors in the market or industry, such as regulation, technological changes, and changes in customer preferences.

A) Design thinking
B) Discovery theory
C) Creation theory
D) Visualization
E) Commercialization

Question 25

All of the following are components of an effective problem statement EXCEPT

A) a "how" question.
B) a component that asks why the problem exists in the first place.
C) an answer to who is responsible for dealing with the problem.
D) an action verb, which represents the positive course of action anticipated.
E) the target or desired outcome.

Question 26

_____ involves getting ideas down on Post-it^® notes and then organizing the ideas and creating themes.

A) Mindmapping
B) Journey mapping
C) Visualization
D) Groupthink
E) Brainwriting

Question 27

Joel is a team manager at Green Enterprises. When solving a problem, he often uses _____, which is a form of brainstorming that makes sure that everyone on the team feels comfortable offering up ideas.

A) freeforming
B) brainwriting
C) visualization
D) journey mapping
E) brainwiring

Question 28

The principle of affirmative judgment

A) makes a judgment of a problem based on the  negative aspects of the problem definition.
B) focuses on the negative aspects of a problem first .
C) looks for the strengths or positive aspects of a problem first .
D) rushes to judgment on the best ideas to solve a problem .
E) a voids restating a problem even if the problem has just one positive aspect.

Question 29

_____  is concerned with the process of extracting value from an idea.

A) Problem identification
B) Creativity
C) Invention
D) Innovation
E) Brainstorming

Question 30

_____ is the process that moves an innovation from the laboratory to the market by executing on a business strategy.

A) Commercialization
B) Invention
C) Transformation
D) Brainstorming
E) Brainwriting

Question 31

For entrepreneurs, the closer the solution relates to the actual problem the customer is experiencing, the more likely that there will be immediate _____ upon completion of product development.

A) sales
B) feedback
C) resolution
D) action
E) satisfaction

Question 32

The principle of _____ includes offering criticism in a positive manner by focusing on how the problem might be restated or refocused.

A) p ositive reinforcement
B) a ffirmative judgment
C) p roblem definition
D) attribute identification
E) problem statements

Question 33

_____ is a simple technique that has the entrepreneur breaking down a problem into its various elements and then generating new approaches or modifications for each element.

A) Attribute identification
B) Creative destruction
C) Restating the problem
D) The decision tree
E) Force fitting

Question 34

Force fitting involves

A) taking a random object and creating a relationship to the problem statement .
B) a ssigning team workers to partners.
C) using a predefined method to solve a problem .
D) s etting a deadline to formulate a solution.
E) r equiring a brainstorming session each day.

Question 35

Which of the following rules does NOT apply to idea generation?

A) Initially, go for quantity of ideas over quality of ideas .
B) Capture every idea no matter how outlandish it may seem on the surface .
C) Piggyback on ideas by taking several ideas and creating new combinations and modifications .
D) If you're in a group, start by generating ideas individually first .
E) Use team processes that lead to consensus and convergence .

Question 36

All of the following are characteristics of design thinkers EXCEPT

A) e mpathy.
B) traditional  thinking.
C) experimentation .
D) o ptimism.
E) c ollaboration.

Question 37

Once you have generated a number of ideas for needs or problems, there is a natural tendency to

A) t ry them all.
B) discard them all.
C) t ry the "crazy" ideas.
D) rush to judgment on the best ideas.
E) accept the idea that is easiest to implement.

Question 38

Historically, _____ innovations have often been patented because achieving mass adoption in the market is a costly process taking many years to accomplish and the inventor wants to protect the time and effort he or she has put into the innovation.

A) breakthrough
B) inventive
C) radical
D) disruptive
E) incremental

Question 39

_____ is the basis for invention and innovation, and is also fundamental to problem-solving.

A) M anipulation
B) Intuition
C) Creativity
D) Inspiration
E) R edundancy

Question 40

Identifying the right _____ is the most challenging aspect of the problem-solving process.

A) team
B) strategy
C) time
D) solution
E) problem

Question 41

Identify and explain one example of incremental innovation.

Question 42

Discuss the differences between the creative process identified by Wallas and the creative process identified by Seeff.

Question 43

List some sources of inspiration for innovation.

Question 44

What effects do incremental and disruptive or radical innovations have on technology?

Question 45

How is the idea creation process similar to the problem-solving process?

Question 46

Explain why multitasking stifles creativity.

Question 47

Explain how to adequately define a problem by employing attribute identification.

Question 48

What are the two theories that explain how opportunities happen, and how do the two theories differ?

Question 49

Identify a problem to which you developed an innovative solution. How did you develop your solution?

Question 50

What are the components of an effective problem statement? Using these components, devise an effective problem statement for yourself.