Deck 8: E-Commerce

Question 1

E-commerce provides product acknowledgements through phone calls and faxes.

Answer 1

False

Question 2

Group buying platforms constitute one category of mobile marketing.

Answer 2

False

Question 3

E-business excludes transactions that generate demand for goods and services.

Answer 3

False

Question 4

Mobile commerce (m-commerce)predominantly relies on voice recognition and text-to-speech technologies.

Question 5

Social Web sites provide shopping advice and opinion through chat and forums.

Question 6

M-commerce is based on the Wi-Fi protocol.

Question 7

In a buyer-side marketplace, a buyer, or a group of buyers, opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation.

Question 8

The use of digital wallet is restricted to nonportable devices.

Question 9

Click-and-brick e-commerce struggles to incorporate online interaction.

Question 10

The third-party exchange marketplace model is controlled by sellers and buyers.

Question 11

Service and support are more important in e-commerce than in traditional commerce, given that e-commerce companies do not have a physical location to help maintain current customers.

Question 12

Social commerce is a type of e-commerce that is influenced primarily by radio and television advertising.

Question 13

E-commerce is a subset of social commerce.

Question 14

Government and nonbusiness organizations are prohibited from using e-commerce applications.

Question 15

Universities are an example of nonbusiness organizations that use e-commerce applications.

Question 16

E-commerce is part of e-business.

Question 17

Recommendation web sites are not allowed to offer incentives to individuals for sharing information about their purchases.

Question 18

Outbound logistics, a primary activity in Michael Porter's value chain, includes tasks associated with receiving, storing, and converting raw materials to finished goods.

Question 19

Kickstarter is an example of a participatory e-commerce site.

Question 20

One method of conducting voice-based e-commerce is using digital wallet.

Question 21

One of the advantages of e-commerce is that it:

A)improves customer service.
B)is a universally accepted system.
C)guarantees privacy and security of buyers.
D)is highly accessible throughout the world.

Question 22

E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

A)brokerage
B)merchant
C)infomediary
D)subscription

Question 23

For a business that is properly using a social media information system, the system can generate information about what competitors are doing.

Question 24

A similarity between e-commerce and traditional commerce is that both:

A)use the same mode of service to cater to consumers.
B)require a physical store to sell consumer goods.
C)use magazines to provide product information.
D)concentrate on selling products to generate profit.

Question 25

In a value chain, service involves _____.

A)processing raw materials into finished goods
B)identifying customer needs and generating sales
C)activities to support customers after the sale of products
D)tasks associated with receiving, storing, and disseminating incoming goods

Question 26

_____ is a supporting activity in Michael Porter's value chain.

A)Service
B)Logistics
C)Marketing and sales
D)Human resource management

Question 27

_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.

A)Operations
B)Service
C)Procurement
D)Logistics

Question 28

A social media information system can generate valuable information about customers, including where they live.

Question 29

In the context of e-commerce, which of the following is used to provide product information?

A)Web sites
B)Phone calls
C)Flyers
D)Faxes

Question 30

Which is a supporting activity in a value chain?

A)Operations
B)Logistics
C)Technological development
D)Marketing and sales

Question 31

_____ is a primary activity in Michael Porter's value chain.

A)Service
B)Procurement
C)Technological development
D)Human resource management

Question 32

Using the _____ model, e-commerce sites sell digital products and services.

A)brokerage
B)infomediary
C)mixed
D)subscription

Question 33

_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.

A)Marketing and sales
B)Outbound logistics
C)Operations
D)Service

Question 34

Before defining a social media policy, an organization should design its social media information system.

Question 35

Which model transfers the old retail model to the e-commerce world by using the medium of the Internet?

A)merchant
B)brokerage
C)advertising
D)infomediary

Question 36

Voice-based e-commerce relies on text-to-speech technologies.

Question 37

Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

A)The merchant model
B)The brokerage model
C)The advertising model
D)The infomediary model

Question 38

Price _____, in e-commerce, means all market participants can trade at the same price.

A)discrimination
B)transparency
C)bundling
D)skimming

Question 39

Social media information systems facilitate sales for the system's sponsors.

Question 40

iPhone apps are a popular type of m-commerce application.

Question 41

Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.

A)consumer-to-consumer
B)consumer-to-business
C)business-to-business
D)business-to-consumer

Question 42

In the context of trading partner agreements, identify a true statement about electronic business Extensible Markup Language (ebXML).

A)It makes searches more efficient.
B)It increases traffic on the Internet.
C)It increases delays during peak usage hours.
D)It enables customers to submit hard copies of documents.

Question 43

The _____ model generates revenue from the fees charged for matching buyers and sellers.

A)seller-side marketplace
B)buyer-side marketplace
C)third-party exchange marketplace
D)trader-side marketplace

Question 44

In the context of e-government applications, crisis response is categorized as a _____ application.

A)government-to-citizen
B)government-to-business
C)government-to-government
D)government-to-employee

Question 45

In the context of e-government applications, e-training for government officials is categorized as a _____ application.

A)government-to-citizen
B)government-to-business
C)government-to-government
D)government-to-employee

Question 46

Mobile commerce (m-commerce)is based on the _____.

A)Token Ring Protocol
B)Ethernet Protocol
C)Wireless Application Protocol
D)Wi-Fi Protected Protocol

Question 47

In the third-party exchange marketplace model, media buying is an example of a _____.

A)vertical market
B)horizontal market
C)baseline market
D)sideline market

Question 48

BuyStore Inc., an online retail store, sells all of its products through its Web site, buystore.com, and through an application on cell phones. BuyStore Inc. is an example of a _____.

A)brick-and-mortar firm
B)pure-play company
C)third-party broker
D)physical storefront

Question 49

In the context of trading partner agreements, which of the following is true of electronic business Extensible Markup Language (ebXML)?

A)ebXML does not support the transfer of inventory charts.
B)ebXML enables customers to submit hard copies of agreements.
C)ebXML allows Web browsers to select only the data requested in a search.
D)ebXML does not support communication of purchase orders.

Question 50

Which of the following is true of mobile commerce (m-commerce)applications?

A)They are supported by short-range wireless communication technologies.
B)They predominantly rely on voice recognition and text-to-speech technologies.
C)They are incompatible with 3G and 4G networks.
D)They are based on wired protocols.

Question 51

Which market concentrates on a specific function or business process and automates this function or process for different industries?

A)vertical
B)horizontal
C)baseline
D)sideline

Question 52

Companies exclusively using business-to-consumer (B2C)applications:

A)sell directly to consumers.
B)rely on physical storefronts for customer interactions.
C)approach customers through third-party agents.
D)focus on using personalized physical stores to serve consumers.

Question 53

Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.

A)do not have a physical location to help maintain current customers
B)focus only on attracting new customers
C)do not continue business with unsatisfied customers
D)rarely cut out the middleman in the link between suppliers and consumers

Question 54

In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.

A)e-ticketing
B)e-procurement
C)the third-party exchange
D)the trading partner agreement

Question 55

E-commerce activities that take place within an organization's data communication network are part of _____  e-commerce.

A)interbusiness
B)agribusiness
C)nonbusiness
D)intrabusiness

Question 56

Ryan, an employee of Widget Corp., makes and sells customized paper notebooks. He uses the company's intranet to advertise the notebooks and sell them to the employees of the company. This is an example of _____ e-commerce.

A)consumer-to-consumer
B)consumer-to-business
C)business-to-business
D)business-to-consumer

Question 57

Large corporations (such as General Electric or Boeing)as well as consortiums of large companies use the _____ model.

A)e-procurement
B)buyer-side marketplace
C)third-party exchange
D)infomediary

Question 58

_____ is the first activity involved in a typical business-to-consumer (B2C)cycle.

A)Fulfillment
B)Information sharing
C)Ordering
D)Payment

Question 59

_____ is a short-range wireless communication technology that acts as a supporting technology for mobile commerce (m-commerce)applications.

A)A 3G network
B)E-procurement
C)Bluetooth
D)A 4G network

Question 60

In the third-party exchange marketplace model, the sale of medical products is an example of a _____.

A)horizontal market
B)vertical market
C)baseline market
D)sideline market

Question 61

In the context of Web marketing, a cookie is:

A)the information that users save on the hard drive for later use.
B)the information a Web site stores on a user's hard drive.
C)a list of sites visited by a user in a day or the last few days.
D)a list of sites that users bookmark on a browser for reference.

Question 62

The Web page displayed when a user first visits a site is called a(n)_____.

A)ad impression
B)cookie
C)splash screen
D)hit

Question 63

Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses _____ as the mode of payment.

A)e-cash
B)a nanopayment card
C)e-pay
D)a micropayment card

Question 64

In the context of Web marketing, any element of a Web page that is clicked counts as a _____ to a server.

A)pop
B)byte
C)hit
D)loop

Question 65

Which is an artificial intelligence application that can be used for Web marketing?

A)intelligent agent
B)intelligent updater
C)intelligent link
D)intelligent queue

Question 66

In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

A)pop-under ads
B)pop-up ads
C)dialog box ads
D)banner box ads

Question 67

Buyline is an e-commerce Web site. It has come up with a promotional offer where buyers get a 60 percent discount on refrigerators if a minimum of 100 buyers agree to buy the product within 24 hours of the offer being announced. In this case, it is evident that BuyLine is a _____.

A)social networking site
B)group buying platform
C)peer-to-peer e-commerce platform
D)participatory e-commerce site

Question 68

For a business that is properly designing and using a social media information system (SMIS), the SMIS would most likely:

A)decrease Web site traffic.
B)curb hypersocialization in the organization.
C)enable it to develop local area networks within the organization.
D)enable it to share new and dynamic contents with customers in real time.

Question 69

_____ is a mix of traditional commerce and e-commerce.

A)Brick-and-mortar e-commerce
B)Click-and-brick e-commerce
C)Business-to-business e-commerce
D)Customer-to-customer e-commerce

Question 70

Which concept, introduced by Michael Porter, consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process?

A)social engineering
B)search engine optimization
C)packet switching
D)value chain

Question 71

In the context of Web marketing, the term ad _____ refers to one user viewing one ad.

A)blocker
B) exchange
C) impression
D) connect

Question 72

A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

A)nano card
B)memory card
C)smart card
D)pay card

Question 73

_____ is a method for advertisers to pay for cost per view or cost per click, which is typically one-tenth of a cent.

A)Smart payment
B)Micropayment
C)E-cash
D)E-check

Question 74

In the context of mobile marketing strategies, in-game mobile marketing:

A)requires a user to share his\her location and display business ads relative to the location.
B)requires a gamer to click on search engine ads in order to go to the next level of the game.
C)uses mobile games where the characters in the game promote products for companies.
D)uses mobile ads that appear between loading screens within popular games.

Question 75

A(n)electronic _____ is the electronic exchange of money or scrip.

A)array
B)exchange
C)cash transfer
D)payment

Question 76

_____ is a popular online payment system used on many online auction sites.

A)Bitcoin
B)Google Pay
C)PayPal
D)Apple Wallet

Question 77

In the context of Web marketing, the _____ is computed by dividing the number of clicks an ad gets by the total impressions bought.

A)cost per click
B)cost per thousand
C)click-through rate
D)click-through impression

Question 78

_____ are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.

A)Social networking sites
B)Group buying platforms
C)Peer-to-peer e-commerce platforms
D)Participatory e-commerce sites

Question 79

_____ encompasses all the activities a company performs in selling and buying products and services using computers and communication technologies.

A)E-procurement
B)Marketing and sales
C)E-business
D)Web marketing

Question 80

_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.

A)E-cash
B)Digital wallet
C)An e-check
D)E-pay