Deck 4: Rules of Engagement for Social Media

Question 1

How much people trust you is less important than the overall number of fans and followers you have.

Answer 1

False

Question 2

Which of Walmart's social media strategies was considered successful?

A) Its Facebook page
B) The Wal-Marting Across America blog
C) The Hub
D) The Eleven Moms blog
E) Its MySpace page

Answer 2

D

Question 3

Social media marketing ethics involve all of the following except:

A) Be active in addressing customer complaints
B) Employ information gathering software on social profiles
C) Tell the truth
D) Taking responsibility for one's actions
E) Show respect for your audience

Answer 3

B

Question 4

Why is it important to be conservative when dealing with potentially unethical situations?

A) Not being conservative could have legal ramifications.
B) Potentially detrimental actions can have long term effects.
C) Dealing with the aftermath can be time consuming and distracting.
D) It can get a social media marketer fired.
E) Some software tools are illegal.

Question 5

Why are the rules of engagement important for social media marketers?

Question 6

Why is it important to understand the rules of engagement in social media?

A) It helps avoid potentially costly mistakes
B) It identifies what social media channels to avoid.
C) It shows how to grow your social media followers.
D) It makes it easier to engage in interruption marketing.
E) It reduces information costs.

Question 7

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Question 8

Most people use social media because they are looking for discounts and deals.

Question 9

Why is communicating with citizens from countries other than the U.S.important for a social media marketer?

A) Social media is international,with adoption and usage on the rise in many countries.
B) The U.S.has a large international population that uses social media.
C) Globalization means that the world is smaller.
D) Social media in the U.S.is declining when compared to usage in other countries
E) Most social media sites are not country specific,so it is important to be inclusive.

Question 10

Which of the following is not an example of permission marketing?

A) Signing up for an email newsletter.
B) Becoming a fan of a Facebook business page.
C) An online ad viewed on a mobile phone.
D) Subscribing to a company's YouTube account.
E) Responding to someone on Twitter .

Question 11

Which of the following statements is false?

A) Being credible helps build a brand's trustworthiness.
B) Providing an audience with helpful information is one definition of being resourceful.
C) Putting a human face to a brand is one way to develop authenticity and build trust.
D) Steering the conversation and message is one example of a company being participatory in social media.
E) Successful permission marketing is about giving the audience something of value.

Question 12

When first engaging in social media,it is important to listen first before creating content.

Question 13

Pepsi shifted from interruption to permission marketing because it felt that was the best way to reach its primary target and keep that audience involved with the brand.

Question 14

Which of the following is not part of an active engagement strategy?

A) Creating social media profiles.
B) Connecting with key influencers.
C) Starting conversations with others.
D) Broadcasting messages.
E) Creating and sharing content.

Question 15

According to the text,traditional advertising has no value to consumers.

Question 16

According to the social media rules of engagement,which of the following is not recommended?

A) Sending an untargeted message on Twitter as a tweet
B) Providing context when trying to connect with someone
C) Sticking to a marketing message regardless of the social channel
D) Talking about music tastes on Facebook
E) Not deleting less than positive comments or reviews on your social profiles

Question 17

The passive engagement strategy focuses on

A) Collecting and sharing content.
B) Engaging with your audience.
C) Creating content.
D) Listening.
E) Setting up social media profiles.

Question 18

Being honest is one way for a company to build credibility.

Question 19

Which of the following is not considered one of the rules of engagement?

A) Having a personality
B) Being nice
C) Staying on topic
D) Using social media channels as intended
E) Entertaining your audience

Question 20

Authenticity can be described as

A) Always sounding enthusiastic
B) The tone a brand or company has when using social media
C) Telling the truth in a personable and genuine manner
D) A way for a brand to lose credibility
E) An important element of interruption marketing