Deck 4: The Design Process

Question 1

What is the generally accepted five-phase model in the design process?

Answer 1

The five-phase model is :
1. Research 
2. Strategy 
3. Concepts 
4. Design 
5. Implementation

Question 2

What is design thinking used for?

Answer 2

Answers will vary, but d esign thinking can be used to solve communication, information, industrial, and interior design problems; innovate; discover new opportunities; and aid businesses and organizations.

Question 3

What is a visual brief collage board, and what is its purpose?

Answer 3

A visual brief collage board is a pictorial way of determining strategy, an alternative to using written strategy. The purpose of a visual brief is to use as a tool with clients and focus groups to foster an understanding of a possible design solution.

Question 4

What are thumbnail sketches, and what is their purpose?

Question 5

What is Dave Mason's advice about bringing yourself to your design solution?

Question 6

What is Dave Mason's advice about asking questions when working for a client?

Question 7

A design brief is a short answer to a design problem.

Question 8

What are roughs, and what is their purpose in the design process?

Question 9

A design brief is a strategic plan that both the client and design studio or advertising agency agree upon.

Question 10

A design brief outlines creative strategy.

Question 11

What is design thinking?

Question 12

A design brief is a written document outlining and strategizing a design or advertising project, the springboard for conceptual development.

Question 13

What is the five-mode design thinking model in the design thinking process employed in the Design Thinking Bootcamp at Stanford University?