Deck 5: Concept Generation and Creativity

Question 1

Name three creative thinking tools designers employ.

Answer 1

Answers will vary but may include any three of the following: improv, brainstorming, Osborn's checklist, mapping, Exquisite Corpse, art improvisation, and visual metaphors.

Question 2

How is a design concept expressed?

Answer 2

A design concept is expressed through the synthesis of text and images.

Question 3

What is the value of keeping a sketchbook or journal?

Answer 3

A sketchbook serves the purpose of a portable laboratory for sketching, doodling (automatic drawing), and jotting down ideas.

Question 4

What is the purpose of a design concept?

Question 5

What is a design concept?

Question 6

What five points would designer Kevin Chao emphasize about graphic design?

Question 7

What are the four stages in the concept generation process?

Question 8

What are six essential questions of fact and analysis and what is their purpose in the design process?

Question 9

List three points of departure or jumping-off points to ignite conceptual development.

Question 10

What is discovery-led practice?