Deck 12: Advertising

Question 1

Advertising can persuade people to request more info or visit a website.

Answer 1

True

Question 2

What is commercial advertising and who might it target?

Answer 2

Commercial advertising promotes brands, individuals, and entities and may target the general public, businesses, and trade groups.

Question 3

One of the goals of advertising is to create visual interest in order to attract people.

Answer 3

True

Question 4

Who are the members of a contemporary creative team in an advertising agency? Name at least three.

Question 5

What is an advertising campaign? What is an integrated media campaign?

Question 6

What is earned media?

Question 7

Motivating people to buy is not a goal of advertising.

Question 8

What is the purpose of advertising?

Question 9

In advertising, what is a parity product?

Question 10

Advertising is not a good way to bring awareness to social issues.

Question 11

What is an advertisement?

Question 12

What is public service advertising?