Deck 10: Book Cover Design

Question 1

When designing for a series, what will help people recognize the books as belonging to a series?

Answer 1

Answers will vary but may include the following:
Corresponding graphic elements and compositions
Similarities in the kind of imagery (illustrations vs. photographs), style, common composition\template (placement of the title, author's name, imagery, etc.), type treatments, color palette, or type\image relationships

Question 2

Why should a book cover have a primary focal point?

Answer 2

A primary focal point serves to establish a point of emphasis, a visual hierarchy so that the viewer knows where to look first.

Question 3

What are four basic schemes of utilizing type and imagery on a book cover?

Answer 3

The four basic schemes include:
All-type cover
Type-driven cover
Image-driven cover
Image-type synergy

Question 4

When designing a new edition for a previously published book, which of the following factors should you keep in mind? Select all that apply.

A) Target the appropriate contemporary audience.
B) Target the original audience.
C) If pertinent, make it clear that this edition has new or revised subject content and illustrations.
D) Differentiate the cover from the older edition as well as from the current competition.
E) Always make the title the point of emphasis.
F) Make the author's name easy to see and read.

Question 5

Why does a book cover designer need to consider positive\negative shape relationships?

Question 6

Which of the following are objectives when designing a cover? Select all that apply.

A) Know the book's content.
B) Target the most general audience.
C) Create visual interest.
D) Don't draw people's attention through imagery.
E) Arrange title, author's name, and image in a clear visual hierarchy to direct someone's eye scan.
F) Make type and image work cooperatively to communicate your concept.
G) Express the essence of the book's content.

Question 7

What is the hybrid purpose of a book cover design?

Question 8

What are three different ways you can create relationships between type and image to convey the design concept?

Question 9

How can you achieve harmony in a book cover design?

Question 10

For a series, a designer often creates a template-a compositional structure with designated positions for the graphic elements. Why do some designers create a template for a series?