Deck 15: The Portfolio

Question 1

For a generalized graphic design portfolio, there are two main ways to think of content. Name one of them.

Answer 1

Answers will vary but should include one of the following:
Four integrated media (or 360 or omnichannel) projects, each with several component pieces created for a variety of brands, causes, or entities
Two or three integrated media programs or campaigns and a few individual projects, where some projects are a series, such as a poster or book cover series, or a system, such as an icon system

Question 2

When building your own brand, list three ways to express your identity in words.

Answer 2

Answers will vary but should include three of the following:
Name
Descriptor (career aspiration or category)
Résumé
Twitter
Elevator speech

Question 3

When building your own brand, list three ways or platforms to express your visual identity.

Answer 3

Answers will vary but should include three of the following:
Typeface(s)
Logotype (your name in thoughtful typography)
Résumé
Icons, symbols, FB icon
Color palette
Portfolio website
Social media, photo and video sharing sites, blog, Twitter background

Question 4

As a student, what are the main issues to think about when writing a cover letter?

Question 5

Why does every graphic designer and advertising art director need a portfolio?

Question 6

When creating a digital portfolio presentation, what guidelines should you follow? Select all that apply.

A) A portfolio website design should showcase your work, not overpower it.
B) The website should be very user friendly.
C) If you have live websites, include links or link the screenshot.
D) Make contact info easy to find. Include your e-mail and phone number(s).
E) Post a downloadable current résumé.
F) Make the About Me section long and detailed.
G) Write all your copy clearly and with pith.
H) Your typography should be impeccable.

Question 7

What should a student's advertising portfolio (book) contain?

Question 8

List three components of your résumé.

Question 9

Which of the following points do you need to consider when presenting your work online?

A) Have you approached your portfolio as a design problem?
B) Is your digital presentation user friendly? Did you test it? Is it easy to find and view your work?
C) Where will you post your portfolio online?
D) Are your labels or descriptions succinct and well written?
E) Does it best showcase all kinds of your work?
F) All of these are correct.

Question 10

How should you organize your portfolio?