Deck 1: Introduction: the Graphic Design Profession

Question 1

Design studios and companies have certain expectations of their employees. List five career competencies for a junior graphic designer.

Answer 1

Answers will vary. Students may list any of the five following career competencies for a junior graphic designer:
Solve a visual communication problem, fully addressing the client's goal, researching and exploring possible solutions, and generating solutions.
Design ideas using current industry technology.
Generate relevant and creative omnichannel concepts based on strategy.
Utilize the depth and breadth of one's education in the liberal arts and social sciences to solve problems in a global marketplace and connected world.
Anticipate solutions to unstated design problems rather than solving only known problems.
Construct clear communications to a target (mass or micro\special interest) audience and respond to audience contexts.
Design visual communication utilizing the principles of composition (visual hierarchy, unity, balance, rhythm), typography, and aesthetics.
Understand images and construct meaningful ones.
Create engaging work that grabs attention and resonates.
Utilize current tools and technology to communicate visually.
Be flexible, nimble, and dynamic in practice.
Collaborate productively on interdisciplinary teams and on conventional creative teams.
Construct written rationales for one's design solutions that address audiences\users and client goals.
Be able to pitch your ideas, explaining your ideas to your design director or client in order to land the assignment or move forward on your assignment.
Understand the power of imbuing a brand or entity with social purpose.
Utilize the value of visual social media.
Be proficient in software. Understand the capabilities of all digital channels\platforms.
Be able to take direction from a senior designer or a design director and work toward the development and execution of creative goals for a project.

Question 2

Designers use their expertise to inform people about important issues and promote social causes and nonprofits.

Answer 2

True

Question 3

What does a graphic designer do?

Answer 3

Answers will vary but should be similar: A graphic designer is a professional practitioner who conceives and gives form to ideas and content (images and text). Graphic designers create experiences and solve a wide range of visual communication problems working with a variety of clients.

Question 4

Why is each designer responsible for practicing in ethical ways?

Question 5

Each design solution has different economic and social benefits and consequences.

Question 6

Graphic design and advertising help make information accessible in print and on screen, build brands, and promote competition (which can result in the research and development of goods and services).

Question 7

Graphic design and advertising do not help drive the economy.

Question 8

What is graphic design?

Question 9

List five professionals with whom a graphic designer might collaborate?

Question 10

What is a T-shaped thinker?

A) A T-shaped thinker is a design expert with a broad knowledge base.
B) A T-shaped thinker is a design expert who specializes in typography.
C) A T-shaped thinker is a philosopher who dabbles in design.

Question 11

What is the First Things First manifesto?

Question 12

Name three media channels where we distribute graphic design.

Question 13

What are the graphic design disciplines?