Deck 9: Sharing and Distributing Publications

Question 1

Using email for ____ purposes has many benefits, including low cost, immediate communication, interactivity, and the ability to contact multiple customers.

A) messaging
B) cataloging
C) marketing
D) communication

Answer 1

C

Question 2

Publisher uses ____ to display text, unlike word processing programs.

A) text boxes
B) symbol galleries
C) templates
D) special symbols

Answer 2

A

Question 3

When a hyperlink is not text, it is called a ____.

A) message
B) hotspot
C) hyperspot
D) hotlink

Answer 3

B

Question 4

____ email allows the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.

A) Graphics-enabled
B) HTML-enabled
C) Adobe-enabled
D) Art-enabled

Question 5

A(n) ____ informs interested clientele about an organization or business with stories, dates, contact information, and upcoming events.

A) product list
B) letter
C) event
D) newsletter

Question 6

Patterns include variations of ____ such as lines, strips, checks, and bricks.

A) repeating messages
B) files
C) templates
D) repeating designs

Question 7

When recipients ____, they remove their names and addresses from the mailing list.

A) subscribe
B) unsubscribe
C) report
D) delete

Question 8

People include email backgrounds, also called ____ , to add interest to their email messages, to convey or enhance the message, to grab the reader's attention, or to emulate business letterhead.

A) templates
B) wallpaper
C) formats
D) graphics

Question 9

A ____ is usually a colored and underlined text that you tap or click to go to a file or a location in a file.

A) web link
B) datalink
C) hyperlink
D) graphic

Question 10

A(n) ____ is a personalized document to correspond with one or more people, including specific information on a single topic.

A) letter
B) event
C) newsletter
D) product list

Question 11

The ____ relies on web-based dictionaries, encyclopedias, and search engines.

A) newsletter tool
B) Design Proofer
C) Research tool
D) email tool

Question 12

The special trademark character is displayed as ____.

A) ™
B) ®
C) ©
D) §

Question 13

When the user taps or clicks the mailto link, Publisher will fill in the ____ of the email message automatically with the entered text.

A) Subject line
B) Body
C) Attachment
D) To line

Question 14

9 is an example of a(n) ____ character.

A) unknown
B) original
C) text
D) special

Question 15

The ____ link at the bottom of the Research task pane allows you to add other books and sites to your list.

A) Research options
B) Research dialog
C) Dialog box
D) Options box

Question 16

Email is short for ____.

A) electronic mail
B) emergency mail
C) explorer mail
D) enabled mail

Question 17

____ is a compact sequence of characters that identifies an abstract or physical resource.

A) URI
B) UIR
C) UCI
D) USI

Question 18

You can create a(n) ____ merge when you want to send a large number of messages that are mostly identical.

A) message
B) mail
C) email
D) product

Question 19

____ is a coding system that represents text and symbols in computers, communications equipment, and other devices that use text.

A) Java
B) HTML
C) Assembly
D) ASCII

Question 20

In Publisher, a ____ is a character that is not on your keyboard.

A) hyperlink
B) hotspot
C) symbol
D) code

Question 21

Accents such as the Spires bar are ____ built specifically to fill and repeat.

A) repeating patterns
B) disappearing patterns
C) undulating patterns
D) filling patterns

Question 22

____ checks look for text that is not formatted in a web-safe font.

A) Font
B) Vertical text
C) Hyperlink
D) Hyphenation

Question 23

A design ____ is a graphic added for emphasis or flair, such as a bar, box, line, or pattern.

A) accent
B) element
C) container
D) image

Question 24

You should limit email attachments to under ____ megabytes.

A) four
B) five
C) six
D) seven

Question 25

Publisher offers several different ____ for each kind of greeting card.

A) layouts
B) borders
C) commands
D) templates

Question 26

The ____ offers some specific checks for email publications that it does not perform with print publications.

A) web
B) Design Proofer
C) Publisher Check
D) Design Checker

Question 27

____ checks look for any object that is on top of a text box.

A) Object
B) Overlapping text
C) Font
D) Text overflow

Question 28

Corporate and business communications commonly use the ____ email program.

A) Yahoo!
B) Gmail
C) Microsoft PowerPoint
D) Microsoft Outlook

Question 29

When the hyperlink is not text, it is called a ____.

A) hotspot
B) webpage
C) link
D) graphic

Question 30

____ are used as headers, mastheads, and other places in a publication where the page may need some delineation or highlighting.

A) Text boxes
B) Accents
C) Outlines
D) Borders

Question 31

If you are unsure if the person you're sending an attachment to has Publisher, you should save the publication in the PDF or ____ format.

A) XML
B) XPS
C) HTML
D) Word

Question 32

If your email publication contains text with hyphenation, some email programs may insert ____ in the email message and it may not appear as you intended.

A) gaps
B) tabs
C) dashes
D) hyphens

Question 33

A(n) ____ is an electronic file sent along with an email newsletter.

A) postcard
B) attachment
C) e-postcard
D) greeting card

Question 34

____ checks look for any hyphens in the text.

A) Text overflow
B) Vertical text
C) Hyphenation
D) Object

Question 35

Many organizations create a(n) ____, which is a list of interested people with email addresses who want to receive news and information email messages about the organization.

A) email group
B) discussion group
C) bulletin board
D) listserv

Question 36

The accompanying figure shows how to ____ a folded publication.

A) merge
B) print
C) preview
D) delete

Question 37

Publisher displays special ____ for email options, as shown in the accompanying figure.

A) boxes
B) buttons
C) symbols
D) templates

Question 38

A(n) ____ is a folded card, usually with pictures or illustrations that conveys an expression of friendship.

A) email
B) attachment
C) greeting card
D) postcard

Question 39

A(n) ____ is a rectangular piece of mail intended for writing and sending without an envelope.

A) email
B) greeting card
C) postcard
D) listserv

Question 40

To ____ Publisher, tap or click the Close button on the Publisher title bar.

A) save
B) print
C) exit
D) merge

Question 41

Modified Multiple Choice
Which of the following ways describe how an email can be created?

A) with a template
B) from scratch
C) handwriting a letter
D) typing on a typewriter

Question 42

You normally create an email merge when you want to send a large number of messages that are all identical.

Question 43

A letter is a publication that provides information about a company and a specific product or service, including graphics and webpage links for more information.

Question 44

In Publisher, a symbol is a character that is not on your keyboard.

Question 45

A newsletter informs interested clientele about an organization or business with stories, dates, contact information, and upcoming events.

Question 46

HTML-enabled email does not allow the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.

Question 47

If you select a custom picture file for your background texture, make sure it is 20 kilobytes (KB) or smaller.

Question 48

Modified Multiple Choice
Which of the following are HTML-enabled email programs?

A) Gmail
B) Yahoo! Mail
C) AOL Mail
D) Microsoft Outlook

Question 49

Modified Multiple Choice
Which of the following describe characteristics of emails?

A) They are efficient and cost effective.
B) They are sent through the U.S. Postal Office.

Question 50

Backgrounds appear in front of text and graphics and should not detract from reading the text.

Question 51

Use as many symbols and special characters in emails as you want.

Question 52

Some disadvantages of email marketing include possible deletion or filtering by the customer before your message is read.

Question 53

ASCII and Unicode are templates that allow you to send pre-designed emails.

Question 54

A background should not be detailed or busy.

Question 55

Modified Multiple Choice
Which of the following are characteristics of postcards?

A) They are rectangular.
B) They are at least 3 1/2 inches high and 5 inches long.

Question 56

When you are unsure where the special character you need might be located, it is a good idea to choose the current font and start looking at the top of the list.

Question 57

Some installations of Publisher may replace a logo with a picture placeholder.

Question 58

Many email messages sent from companies or organizations include a way for recipients to unsubscribe from the mailing list.

Question 59

Modified Multiple Choice
Which of the following are audience characteristics of a Publisher email attachment?

A) Recipients need personalized messages.
B) Recipients need to read and print the content in its original format.

Question 60

You can tap or click only certain symbols shown in the Insert Symbol gallery to insert in a document.

Question 61

Press CTRL+H to display the Insert Hyperlink dialog box.

Question 62

An event/activity __________ is a notice of an upcoming activity or event containing a combination of pictures, dates, times, maps, agenda, and the ability to sign up.

Question 63

If you use wallpaper or ____________________, keep it simple or a solid color.

Question 64

A(n) ____________________ template is a sales-oriented publication to display products, prices, and special promotions.

Question 65

Avoid using ____________________ pages in email and web publications.

Question 66

A hotspot is a hyperlink that appears as a graphic, picture, button, or shape.

Question 67

Publisher's email templates are preformatted and use ____________________ text and graphics that download quickly and are suitable for the body of an email message.

Question 68

Email ____________________ contain text boxes, logos, hyperlinks, and graphics.

Question 69

Email messages cannot contain hyperlinks.

Question 70

When you add a background to an email message, the publication's ___________________ page does not change.

Question 71

When a hyperlink is not text, it is called a hotspot.

Question 72

In Backstage view, you can tap or click Share to share the current print publication as an email.

Question 73

Publisher especially is useful for those email programs that do not offer ____________________.

Question 74

A(n) ____________________ template is a notice of a specific upcoming event that includes a speaker.

Question 75

The Research tool does not involve the use of web-based features.

Question 76

From within Publisher, you can search various forms of reference information.

Question 77

The special character list is a subset of symbols that are used often in professional typing tasks.

Question 78

Use graphics sparingly, keeping in mind the ____________________ time.

Question 79

When Publisher checks font to evaluate email publications, it looks for text that is not formatted in a web-safe font.

Question 80

An HTML fragment looks for any HTML code fragment that is partially off the page.