Deck 10: Social Bookmarking and News Aggregation, Collaboration

Question 1

In addition to stand-alone discussion boards, all of these sites include discussion boards as part of their features except :  

A) LinkedIn.
B) Google.
C) Yahoo.
D) Microsoft Windows Live.
E) All of these sites include discussion boards.

Answer 1

A

Question 2

Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.

Answer 2

False

Question 3

Which statement is false ?

A) Discussion boards are the youngest of the three types of sites discussed in this chapter.
B) Online news readership has overtaken newspaper readership.
C) Quora has helped create new interest in Q&A sites.
D) News has become more personal and social.
E) Q&A sites provide firms with innovative ways to build brands.

Answer 3

A

Question 4

Describe the role of mobile in the future of social commerce.

Question 5

A moderator:

A) is the only person allowed to flame others.
B) manages the programming details required to maintain a site.
C) is responsible for backing up the discussion boards.
D) facilitates discussions and enforces forum policies.
E) cannot remove forum content.

Question 6

What was the Digg moment?

A) Digg's refusal to alter its voting technology.
B) The Paris Hilton cell phone incident.
C) Its lack of editors.
D) A major site redesign and policy changes.
E) Its constant focus on technology news.

Question 7

In their original form, discussion board use is growing.

Question 8

On discussion forums, a troll is:

A) another way to describe a 'sock puppet.'
B) someone caught using ALL CAPS in a forum post.
C) a new forum user.
D) a person who uses a misleading avatar.
E) someone who attacks or personally insults other users.

Question 9

Which of the following social news sites takes a humorous view of the news?

A) Fark
B) Digg
C) Reddit
D) Buzzfeed
E) Upworthy

Question 10

Describe the best practices for online discussions on the platforms discussed in this chapter. 

Question 11

Social Bookmarking sites allow users to do all of these things except : 

A) store, organize, search and mange "bookmarks" of web pages.
B) organize them by tags, single word descriptors that categorize the bookmark.
C) search social bookmarking sites using the descriptor to find content and bookmark that content within their own accounts.
D) monetize their traffic.
E) all of these are correct.

Question 12

What is a social news site?

A) A site that lets users submit links to sites that they find interesting.
B) A site that lets users submit links to news stories or other web pages to be ranked and displayed.
C) A discussion forum that discusses recent and relevant news stories.
D) A site where users can select content from an assortment of major news outlets.
E) A social network that focuses on recent and relevant news stories.

Question 13

What is the most important factor in an article's success on a social news site?

A) The social news site that is selected for a specific target audience and topic.
B) The article title.
C) The quality of the content.
D) The popularity and reputation of the article submitter.
E) The level of discussion surrounding the article.

Question 14

Social news sites have affected the way news is consumed today.

Question 15

Q&A sites are the best place to promote a product.

Question 16

Q&A sites are the oldest form of social media.

Question 17

An example of a Q&A site is:

A) Stumbleupon.
B) Reddit.
C) Quora.
D) Compuserve.
E) Google.

Question 18

A Q&A site lets people pose questions and receive answers back.

Question 19

Which statement is true ?

A) Q&A sites are an effective medium to demonstrate thought leadership and expertise.
B) Q&A sites are ideal for product promotion.
C) It is difficult to build trust on a Q&A site.
D) Networking is less effective on a Q&A site than on a social news site.
E) Consumers trust discussion forums more than Q&A sites.

Question 20

One of the earliest types of social media is the discussion board.