Deck 14: Tools for Managing the Social Media Marketing Effort

Question 1

Facebook furnishes Facebook Insights to any user who wants to use the tool.

Answer 1

False

Question 2

The tool "Mention:"

A) allows business users to see a variety of metrics about the use and popularity of posts.
B) allows the business user to create alerts and be notified when it appears on the web.
C) monitors activity on Facebook, Twitter, and LinkedIn.
D) monitors activity on Yelp, Foursquare, and Citysearch.
E) none of these.

Answer 2

B

Question 3

The editorial calendar is a new tool for digital publishers.

Answer 3

False

Question 4

Which of the following is/are not categorized as SMM tools?

A) Social listening software.
B) Social analytics software.
C) Content curation.
D) All are SMM tools except for C.
E) All are SMM tools.

Question 5

Regarding social media platforms, which of the following statements is false?

A) Not all social media platforms are equally appropriate for certain target markets.
B) Not all social media platforms are equally appropriate at any given time, for a specific campaign.
C) Given the rise of digital marketing, skilled personnel are abundant.
D) Time is in short supply in SMM operations.
E) All of these statements are true.

Question 6

In choosing the right tool for the job, all of these are good advice except:

A) ask whether a free tool will suffice.
B) think about what you need to accomplish.
C) purchase a tool for the primary user, as he or she will spend most time with it.
D) investigate the tools offered by a platform.
E) all of these are good advice.

Question 7

The first rule about choosing the right tool for the job is to choose a tool from reputable manufacturer.

Question 8

Regarding choosing the right tool for the job, which of the following statements is false?

A) The purpose of using SM tools is to make SMM more efficient.
B) The purpose of using SM tools is to reduce the chance of errors.
C) There is a learning curve for each new tool that is adopted.
D) A through C.
E) A and B only.

Question 9

Hootsuite is available in a Pro version.

Question 10

Even the best tools cannot rescue:

A) a  bad plan.
B) a  poor strategy.
C) a  lack of strategy.
D) A through C.
E) B and C only.

Question 11

It is best to focus on the tool and its attributes in creating your SMM plan.

Question 12

Multiple platform tools:

A) are complex.
B) are seldom free.
C) are not a suite of services.
D) all of these are true except C.
E) all of these are true.

Question 13

The AT&T app and the Guardian Hero app are examples of:

A) apps for the business user.
B) a pps that encourage people to share posts.
C) creativity.
D) t racking.
E) i mplementing.

Question 14

In some ways, suppliers of these services act like advertising agencies.

Question 15

Social media marketing tools are design to support or automate common SMM activities which include content generation, publishing, testing, analysis, and more.

Question 16

Regarding editorial calendars, which of the following statements is false ? 

A) The editorial calendar is used by print publishers.
B) It is used to schedule deadlines.
C) It measures productivity.
D) It helps to ensure that multiple workers do their part in content creation in a timely manner.
E) It helps to ensure that the work gets done on time.

Question 17

Purchased services are organized around:

A) the target audience.
B) the chosen strategies.
C) the goals of the business.
D) the SMM planning cycle.
E) n one of these; all purchased services are different.

Question 18

The terms "app" and "tool" mean quite different things.

Question 19

"Start small" means: 

A) if possible, use free tools.
B) if possible, use simple tools.
C) do a trial run of your plan using the tool on a small portion of the target audience.
D) A through C.
E) A and B only.

Question 20

"Don't fondle the tool" means: 

A) the tool is of paramount importance, and must be cared for.
B) i t is the technology that is important, not the tool.
C) one can overuse a tool so that it defeats the marketing plan rather than helping it.
D) o ne must stay focused on what must be accomplished.
E) n one of these.

Question 21

What are the five rules for choosing the right tool for the job?

Question 22

What are the best practices for social media marketing tools?