Deck 4: Rules of Engagement for Social Media

Question 1

The code of ethics for SMM marketing is the same as for traditional marketing.

Answer 1

False

Question 2

The passive engagement strategy focuses on :

A) c ollecting and sharing content.
B) e ngaging with your audience.
C) creating content.
D) l istening.
E) s etting up social media profiles.

Answer 2

D

Question 3

Which of the following statements is false ?

A) Being credible helps build a brand's trustworthiness.
B) Providing an audience with helpful information is one definition of being resourceful.
C) Putting a human face to a brand is one way to develop authenticity and build trust.
D) Steering the conversation and message is one example of a company being participatory in social media.
E) Successful permission marketing is about giving the audience something of value.

Answer 3

D

Question 4

Why are the best practices rules of engagement important for social media marketers?

Question 5

Most people use social media because they are looking for discounts and deals.

Question 6

Which of the following is not an example of permission marketing?

A) Signing up for an email newsletter.
B) Becoming a fan of a Facebook business page.
C) Viewing an online ad on a mobile phone.
D) Subscribing to a company's YouTube account.
E) Responding to someone on Twitter.

Question 7

Which of the following is not part of an active engagement strategy?

A) Creating social media profiles.
B) Connecting with key influencers.
C) Starting conversations with others.
D) Broadcasting messages.
E) Creating and sharing content.

Question 8

With a global audience, which of the following should be avoided in your content?

A) Expressions
B) Helpful proverbs
C) Folksy, friendly sayings
D) Sarcasm
E) All of these should be avoided

Question 9

Authenticity can be described as :

A) a lways sounding enthusiastic.
B) the tone a brand or company has when using social media.
C) t elling the truth in a personable and genuine manner.
D) a  way for a brand to lose credibility.
E) a n important element of interruption marketing.

Question 10

Being honest is one way for a company to build credibility.

Question 11

Why is it important to understand the rules of engagement in social media?

A) It helps avoid potentially costly mistakes.
B) It identifies what social media channels to avoid.
C) It shows how to grow your social media followers.
D) It makes it easier to engage in interruption marketing.
E) It reduces information costs.

Question 12

According to the social media rules of engagement, which of the following is not recommended ?

A) Sending an untargeted message on Twitter as a tweet
B) Providing context when trying to connect with someone
C) Sticking to a marketing message regardless of the social channel
D) Talking about music tastes on Facebook
E) Not deleting less than positive comments or reviews on your social profiles

Question 13

How much people trust you is less important than the overall number of fans and followers you have.

Question 14

According to the text, traditional advertising has no value to consumers.

Question 15

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?

A) Social media is international, with adoption and usage on the rise in many countries.
B) The U.S. has a large international population that uses social media.
C) Globalization means that the world is smaller.
D) Social media in the U.S. is declining when compared to usage in other countries.
E) Most social media sites are not country specific, so it is important to be inclusive.

Question 16

Which of Walmart's social media strategies was considered successful?

A) Its Facebook page
B) The Walmarting Across America blog
C) The Hub
D) The Eleven Moms blog
E) Its MySpace page

Question 17

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Question 18

Social media marketing ethics involve all of the following except :

A) being active in addressing customer complaints.
B) employing information gathering software on social profiles.
C) Telling the truth.
D) taking responsibility for one's actions.
E) showing respect for your audience.

Question 19

Which of the following is not considered one of the rules of engagement?

A) Having a personality
B) Being nice
C) Staying on topic
D) Using social media channels as intended
E) Entertaining your audience

Question 20

When first engaging in social media, it is important to listen first before creating content.