Deck 6: Improving a Design

Question 1

In the accompanying figure, item 2 is the Send Backward button.

Answer 1

True

Question 2

The ____ occurs approximately 3/8 from the top of the page.

A) negative space
B) zero point
C) optical center
D) symmetrical point

Answer 2

C

Question 3

When designing publications, art work and text are considered independently of each other.

Answer 3

False

Question 4

A publication cannot have too many graphics, since this is what makes a publication interesting.

Question 5

In the accompanying figure, item 3 is used to Zoom Out.

Question 6

The optical center of a page is also known as the zero point.

Question 7

The appearance of elements on a page is more important than the way the elements are arranged.

Question 8

Using symmetrical balance will make your publication seem more dynamic and informal.

Question 9

Mastheads appear on every page of a publication.

Question 10

The formatting and placement of elements on a page are part of a publication's ____.

A) design
B) foreground
C) master page
D) template

Question 11

The optical center of a page occurs at precisely the center of the page.

Question 12

In the accompanying figure, the headline Practicing Family Safety is at the optical center of the publication.

Question 13

In the accompanying figure, item 3 is the Crop button.

Question 14

A ____ is used to hide a specific area of a design.

A) window
B) mask
C) crop
D) shade

Question 15

Advertisements are more likely to be seen if they are interspersed in a story spread out over several pages.

Question 16

Elements that do not support a publication's message should be altered or deleted.

Question 17

When designing a publication, the best approach is to choose a few key elements that convey the message, then feature those items prominently.

Question 18

In the accompanying figure, item 2 is used to align objects.

Question 19

The advertiser's cost of running an ad is determined by the ad's size, color, and placement on the page.

Question 20

Which of the following is NOT true about white space?

A) An example is margins around a page.
B) It helps to keep a design uncluttered.
C) It can help guide the reader's eye.
D) Symmetry is an important part of white space.

Question 21

When telling people that their work could use improvement, ____.

A) give the work to someone else or change it yourself
B) involve them in making improvements
C) do not tell them, they will always be offended
D) hold a meeting in which to share your critique with the person and others

Question 22

By working with people to help them revise their work, ____.

A) you will create friction in the workplace
B) they benefit by learning design concepts
C) you will hurt their feelings
D) the original author will be offended

Question 23

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. To make a graphic stand out, Georgia suggests that James add a ____.

A) masthead
B) matte
C) mask
D) WordArt

Question 24

When done constructively, the critiquing process can be a positive learning experience for ____.

A) everyone involved
B) the reader
C) the designer
D) those making the critique

Question 25

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. Georgia notices that a portion of the border James added around a graphic appears behind the masthead and should be covered up. To do this, James should add a ____.

A) masthead
B) matte
C) mask
D) nothing; he should delete the border

Question 26

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. James is not very sensitive, but still prefers if the critique is given ____.

A) with friction
B) diplomatically
C) offensively
D) after the changes have been made by his colleague

Question 27

____ is a design principle that provides variety in the physical layout of a publication.

A) Alignment
B) Balance
C) Contrast
D) Symmetry

Question 28

In the accompanying figure, inside the large letter C , a ____ hides the line from the object box surrounding the graphic of the family.

A) tint
B) shadow
C) mask
D) fill

Question 29

In the accompanying figure, the title is a ____.

A) mask
B) masthead
C) matte
D) header

Question 30

Advertisements that are ____ arrive at the publisher completely designed and ready to be put in the publication.

A) templates
B) camera-ready
C) WordArt
D) mastheads

Question 31

Using white space to balance the positioned elements on a page is called ____.

A) asymmetrical balance
B) negative space
C) symmetrical balance
D) the optical center

Question 32

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. James tells Georgia that he formatted the header as a ____.

A) masthead
B) matte
C) mask
D) pull quote

Question 33

____ is a feature that lets you create stylized text.

A) SmartArt
B) WordArt
C) Help Text
D) Help Art

Question 34

In the accompanying figure, the title Practicing Family Safety is the ____ of the publication.

A) header
B) masthead
C) zero point
D) optical center

Question 35

A good first step in critiquing a publication is to ____.

A) share the message with the reader
B) keep it simple
C) decide what is important
D) take in all the elements

Question 36

A good question to ask when critiquing a publication is: ____.

A) To what elements are your eyes drawn?
B) Is the text legible?
C) Are all the elements on the page necessary?
D) All of the above.

Question 37

When critiquing a masthead, you should consider ____.

A) the style and appearance of the table of contents
B) changing the title of the publication
C) the size, appearance, and placement of the title
D) the number of stories

Question 38

Before critiquing, you must know the ____ of the publication.

A) format
B) images
C) goals
D) length

Question 39

In the accompanying figure, the title of the newsletter was originally behind the graphic of the children causing the letter C to not appear. To fix this, the designer selected Creative Parent and clicked the ____ button.

A) Bring Forward
B) Bring Front
C) Move In Front
D) Stack on Top

Question 40

A colorful box behind an object that makes it stand out is called a ____.

A) matte
B) mask
C) WordArt
D) masthead

Question 41

To insert a pull quote, click the Insert tab, then click the ____________________ button in the Building Blocks group.

Question 42

Advertisements are often used to defray costs in a publication. What are some ways the publisher can help make the ads attractive to readers? What determines ad cost?

Question 43

The components of any page should form a cohesive unit so that the reader is influenced by ____.

A) all the elements
B) the most prominent elements
C) the spacing of a block of text
D) the most descriptive text

Question 44

In the accompanying figure, the text box containing the words No group is more... is currently located in the ____________________ area.

Question 45

If you want to use a pull quote you created later, you can drag it to the ____ area.

A) optical
B) title
C) task
D) scratch

Question 46

A masthead can contain elements that change regularly, such as the publication date or the ____________________ number and volume.

Question 47

Describe the terms: optical center, symmetrical balance, and asymmetrical balance.

Question 48

A(n) ____________________ is an object designed to hide a specific area so that the final result looks seamless.

Question 49

In the accompanying figure, item 2 is used to _____.

A) delete objects
B) align objects
C) bring an object forward
D) send an object backward

Question 50

In the accompanying figure, the text to the right of the publication that states No group is more.... is a(n) ____________________.

Question 51

A newsletter title is often displayed as part of a(n) ____________________.

Question 52

A(n) ____________________ balance uses white space to balance the positioned objects, and is more dynamic and informal.

Question 53

In the accompanying figure, item 3 is used to _____.

A) zoom in
B) zoom out
C) center text
D) create baseline guides

Question 54

____ elements should guide the reader from story to story, without providing unnecessary distractions.

A) Text
B) Design
C) Graphic
D) Quote

Question 55

In the case of a newsletter cover, the components include the ____, the artwork and text, and the table of contents.

A) mask
B) story
C) footer
D) masthead

Question 56

What are some considerations when critiquing a publication created by another designer?

Question 57

Discuss the difference between symmetrical balance and asymmetrical balance.

Question 58

In a(n) ____________________ balance, objects are placed equally relative to an imaginary vertical line.

Question 59

In the accompanying figure, item 1 is used to _____.

A) arrange the order of items
B) group multiple objects
C) crop a picture
D) create rectangles

Question 60

A(n) ____________________ is an arrangement of text and graphics that provide important information about a publication.