Deck 4: Searching the Social Web

Question 1

A ____ is server software that lets anyone create and modify web page content.

A) photo sharing site
B) vortal
C) microblog
D) wiki

Answer 1

D

Question 2

Search engine ____ is the process of fine-tuning a web site so that it ranks at the top of search engine results.

A) indexing
B) optimization
C) virtualization
D) tagging

Answer 2

B

Question 3

____ draw on the power of the masses to provide information.

A) Social media search engines
B) Social news sites
C) Wikis
D) Video sharing sites

Answer 3

C

Question 4

Wikis, draw on the power of the ____ to provide information.

A) corporations
B) universe
C) masses
D) blogosphere

Question 5

____ is a protocol that gives you the ability to selectively subscribe to automatic updates from a wide variety of social media platforms.

A) RSS
B) ASP
C) Hashing
D) Both B and C

Question 6

Which of the following is NOT a social monitoring engine?

A) Topsy
B) Whos Talkin
C) Social Mention
D) Digg

Question 7

____ news sites enable users to submit news stories or other web pages and vote on news stories posted by others.

A) Social
B) Dynamic
C) Online
D) Linked

Question 8

Which of the following is NOT an example of a popular social network?

A) Delicious
B) Facebook
C) Google+
D) LinkedIn

Question 9

In Twitter, type the ____ symbol in front of a twitterer's name to return all messages that contain that name.

A) %
B) $
C) #
D) @

Question 10

An RSS ____ lets you receive and view RSS feeds, typically showing the titles and brief descriptions of fresh content, making it simple to skim the list and then finding click relevant item, displaying the entire article, post, or video.

A) viewer
B) protocol
C) reader
D) operator

Question 11

Which of the following is NOT a highly frequented social news site?

A) Flickr
B) Reddit
C) Digg
D) Slashdot

Question 12

You can use ____ before a word in Twitter to create topical categories that others can search for.

A) @
B) #
C) %
D) $

Question 13

A tag ____ is a presentation of tags in which the font size of the text indicates how often the tag is used.

A) sphere
B) cloud
C) directory
D) catalog

Question 14

Which of the following is a social bookmarking site?

A) Delicious
B) Twitter
C) Wikipedia
D) Technorati

Question 15

Within the discussion group, topics are further broken down into subtopics called ____, which arrange messages hierarchically, using indentation to reveal the chronological flow of the conversations.

A) microblogs
B) tags
C) forums
D) threads

Question 16

A(n) social media ____ combines content from multiple social media platforms into a side-by-side format.

A) system
B) dashboard
C) soundboard
D) image

Question 17

Which of the following is an example of the social media platform?

A) blog
B) Wiki sites
C) microblog
D) all of the above

Question 18

____ are key words that identify the contents of blog and microblog posts, videos, photos, articles, and questions on Q&A sites.

A) Tags
B) Threads
C) Links
D) Bursts

Question 19

When a blog owner publishes an entry or a reader publishes a comment, it is referred to as ____.

A) hosting
B) posting
C) aggregating
D) sharing

Question 20

A ____ is server software that lets anyone create and modify web page content.

A) catalog
B) blog
C) wiki
D) microblog

Question 21

The massive and highly varied social content hosted on billions of social media sites is collectively referred to as the crowd web.

Question 22

A(n) ____________________ is a blog that significantly limits the length of posts.

Question 23

The term tag refers to a published blog entry.

Question 24

All search strategies learned previously are just as effective when searching the social networks.

Question 25

You cannot search or browse for a person on LinkedIn or Facebook without being a member.

Question 26

Videos and graphics are easy to search using keywords.

Question 27

Each type of social media platform provides the same way for participants to connect with each other.

Question 28

Most blogs are interactive, encouraging readers to publish comments, which bloggers often respond to.

Question 29

A social bookmarking site lets people store and describe their favorite web pages.

Question 30

Flickr is far and away the most visited video sharing site.

Question 31

Because LinkedIn has a highly structured format, you can find people and businesses with simple keyword searches.

Question 32

People upload and share video clips and images using video and photo ____________________ sites.

Question 33

Social networks enable people to easily establish relationships and virtual ____________________.

Question 34

The most popular content appears on the front pages of social news sites.

Question 35

Many images on Flickr are made available through a Creative Commons license, which allows content owners to describe the rights they retain while allowing them to share their content.

Question 36

A blog is short for ____________________.

Question 37

____________________ sites allow people to pose a question and receive answers back from anyone willing and (it is hoped) knowledgeable enough to reply.

Question 38

Social media search engines vary widely in the number and type of social media platforms research.

Question 39

Because social media search engines let you find information from multiple social media sites simultaneously, they can save you quite a bit of time.

Question 40

When you use blog search engines, you have to filter through results from other types of web pages.

Question 44

In a photo sharing site, if you click the name of a photographer or organization, that photographer's or organization's ____________________, the home page of the account holder, appears.

Question 46

LinkedIn is an example of a(n) ____________________ network.

Question 47

Popular ____________________ readers include RSSOwl and Sage.

Question 48

The ____________________ is made up of all blogs and their interconnections.

Question 49

On a discussion group, topics are typically organized into discussion ____________________.

Question 54

A(n) ____________________ provides the means for people to conduct conversations online by exchanging messages asynchronously.

Question 55

____________________ search multiple social media sites simultaneously, typically in real time.

Question 57

____________________ dominates the Q&A site landscape, with over 1.5 million unique monthly visitors.

Question 59

Technorati is an example of a(n) ____________________ search engine.

Question 60

A tweet author can tag a tweet by using ____________________, which are words in a tweet that the author identifies by typing the pound sign before the word.

Question 61

You get an e-mail from a friend who is trying to understand the difference between social bookmarking and social news sites. He knows that you have had more experience with this and asks you to help explain the difference.

Question 62

You are a reporter for your college paper and are working on ideas you can submit for the weekly Internet column. You decide to write about RSS, since you know not all your fellow students understand it. You start by making notes about the points you want to cover. Record your notes.

Question 63

Discuss ways to enhance your searching of the social web.

Question 65

Describe the common categories of social media platforms.

Question 66

A friend is looking for a brief description of wikis, including their origins, their successful uses, and their shortcomings. You offer a brief answer.

Question 68

You get an e-mail from your grandmother saying that she had heard someone in her book group say that he had used a search engine to find videos on a video sharing site. She didn't want to admit that she did not know more about this option, and is now asking you. You sent her a quick reply explaining what is possible.

Question 69

Discuss copyrights and licenses with regard to images on photo and video sharing sites. Include the Creative Commons license in your answer.