Deck 2: The Internet Value Chain

Question 1

One of the ways in which the Internet is changing business is:

A)increasing the reliance on hierarchical organizations.
B)making market share less important.
C)increasing the need for speed and agility.

Answer 1

C

Question 2

The core processes of marketing include:

A)supply chain management.
B)order processing and inventory management.
C)customer communications.

Answer 2

A

Question 3

Del promotes customer loyalty by:

A)soliciting their input in social media.
B)frequent telephone calls.
C)comprehensive satisfaction surveys every business quarter.

Answer 3

A

Question 4

Firms like Amazon and eBay use APIs to:

A)encourage other businesses to link to the firm's site and sell their products there.
B)enable programmers to create software solutions that incorporate their technology.
C)both of the above.

Question 5

________ is the term used to describe information systems that provide a complete picture of a supply chain

A)Integration
B)Mirroring
C)Automation

Question 6

Two concepts Herman Miller employed as part of its ongoing process of value chain improvement are:

A)Six Sigma and Performance Reporting.
B)Greening and Lean Thinking.
C)EDI and Inventory Management.

Question 7

Herman Miller realized ________ as a benefit of its value chain improvements.

A)ability to maintain a larger inventory of finished products
B)decrease in turnover of inventory
C)improvement in the time it takes to deliver an order to a customer

Question 8

Which of the following is not an example of an integration process used in the creation of virtual value chains?

A)EDI
B)ML
C)Web Services

Question 9

A phrase that describes value chains is:

A)seamless end-to-end integration throughout the channel of distribution.
B)the discrete activities that make up channels of distribution.
C)well-managed logistics activities.

Question 10

The term "Web Services" in value chains describes:

A)business applications on the Internet that allow suppliers and customers to work together.
B)software applications that are purchased from well-known software suppliers.
C)automated systems integrations applications.

Question 11

The value chain incorporates:

A)distinct divisions between entities in the supply chain.
B)the concept of vertical integration.
C)channels of distribution that reach the ultimate customer.

Question 12

RFID tags:

A)use existing bar code technology to track products.
B)allow product codes to be read without passing over a scanner screen.
C)can only be used on physical product packages.

Question 13

Outcomes-driven supply chains should be recognized as:

A)one means of achieving business profitability.
B)the result of automated marketing processes.
C)a revolutionary change in the way supply chains are managed.

Question 14

Zara is successful in the highly competitive fashion industry because:

A)it is able to get what fashion consumers want into stores quickly.
B)it relies on formal surveys of consumers to judge what will be popular next season.
C)it outsources production to low-wage countries.

Question 15

Over the years FedEx has enhanced customer value by:

A)giving customers tools to track their own shipments.
B)giving customers tools to activate FedEx Office orders.
C)both of the above.

Question 16

________ is one criterion for a successful supply chain.

A)Changing the way middlemen are compensated
B)Responsiveness to changes in customer demands
C)Eliminating expensive security practices

Question 17

Supply chain transparency might include:

A)revealing all the costs involved in distribution.
B)meeting all relevant governmental regulations.
C)assuring customers that products are made and transported in ways that correspond with their values.

Question 18

The marketing concept of service-dominated logic includes which of the following concepts?

A)Services are a key component of modern economic systems.
B)Customers are always co-creators of value.
C)Neither of the above.

Question 19

________ is a term that is descriptive of Cloud Computing:

A)Secure websites
B)SaaS
C)Service contracts

Question 20

________ is an element of the supply chain management process.

A)Managing multiple channels of distribution
B)Establishing policies for environmentally-friendly procurement
C)Acquiring new customers

Question 21

The value chain refers to the various suppliers a producer utilizes to procure products or services.

Question 22

Enterprise Resource Planning is used to integrate business processes including, but not limited to, marketing-related processes across the enterprise.

Question 23

Electronic Data Interchange is an integration process that is relatively easy for enterprises large and small to implement.

Question 24

Transaction costs can be minimized while maintaining customer service in an outcomes-driven supply chain.

Question 25

Dell's business has unique characteristics that make it impossible for other businesses to use value chain techniques Dell has pioneered.

Question 26

Managing the supply chain is a complex process.Identify three specific supply chain management processes.Explain the nature of each process and why it is important to good supply chain management.

Question 27

The benefits of business integration include:

A)use existing bar code technology to track products.
B)allow product codes to be read without passing over a scanner screen.
C)can only be used on physical product packages.

Question 28

Transaction costs are part of a value chain but costs of finding information are not.

Question 29

Greening its supply chain has allowed Herman Miller to make products that are mostly recyclable.

Question 30

Among the benefits of integrated value chains are customer focus and resulting opportunity to create specialized value propositions for customer segments.

Question 31

Supply chain management is one of the core marketing processes.

Question 32

RFID is a 21^st century technology that is destined to revolutionalize supply chains.

Question 33

Technology will provide the ultimate solution for efficiently-functioning supply chains.

Question 34

In your own words, describe the concept of a value chain and give an example of the benefits that integrating value chains can confer on a business enterprise.

Question 35

Web Services can be provided "in the cloud."

Question 36

The value a customer perceives in a product or service is largely determined by its price.

Question 37

The first step in creating a virtual value chain is to create visibility, which can be defined as the ability for customers to see into inventory systems.

Question 38

Social media tools like blogs and community forums can be useful in communicating with business customers in a value chain.