Deck 3: Adoption Commercialization of Digital Health

Question 1

To what does the "gap" in "digital health commercialization gap" refer?

A) The difference between potential value and commercial adoption
B) The difference between utilization in urban and rural settings
C) The differences in utilization among ethnic groups
D) The differences in cost among geographic regions

Answer 1

A

Question 2

Which of the following would be most specific as a benefit of digital health commercialization, as opposed to digitization benefits in the economy in general?

A) Cost reduction
B) Operational efficiency
C) Less governmental regulation
D) Improved customer experience

Answer 2

C

Question 3

How can the adoption of commercial digital applications in health care be fairly described?

A) Very weak
B) Strong in some areas
C) Nearly universal
D) Best in areas for cost savings

Answer 3

A

Question 4

Which of the following would best aid in the adoption of digitization in health care in a multi-site rural primary care practice?

A) Government incentives
B) Increased education
C) More capacity
D) Licensing requirements

Question 5

Which of the following do hospitals prize least?

A) Disruption
B) Consistency
C) Fast change
D) Centralized decision making

Question 6

Which length of time used by a health digitization company for a project would be most surprising?

A) 1 week
B) 3 weeks
C) 4 weeks
D) 8 weeks

Question 7

Which of the following time frames would be typical in a healthcare enterprise sales cycle?

A) 5 months
B) 8 months
C) 13 months
D) 36 months

Question 8

If a hospital has its payments reduced by an insurance company due to a perceived excess in the number of heart attacks with complications treated at the hospital, what kind of model is in operation?

A) Volume-based payment
B) Value-based payment
C) Service-based payment
D) Timed payment

Question 9

PCMH relies on which of the following to provide health care?

A) Patients
B) Nurses
C) Teams
D) Telehealth specialists

Question 10

Few or no innovator company founders:

A) have medical backgrounds.
B) have more than three target customers.
C) validate demand with customers.
D) read the literature.

Question 11

Technical infrastructure for digital healthcare innovation currently:

A) runs well ahead of demand.
B) is sadly lacking.
C) comes from offshore companies.
D) receives substantial government subsidies.

Question 12

Healthcare providers often fear digitization because they fear:

A) cost overruns.
B) changes in payment calculations.
C) data overload.
D) poor interoperability.

Question 13

Which of the following will drive a decision to buy a new health data digitization system centered on vital signs monitoring the most?

A) Market forces
B) Financial considerations
C) Patient benefit
D) Government regulation

Question 14

Value-based payments would be greater when more medical errors occur in a hospital, leading to more services being provided.

Question 15

2015's MACRA formalized the use of value-based payment models.

Question 16

Global capitation places very great pressure on a healthcare system for efficiency.

Question 17

HMOs tend to use capitated models to determine the payments they make to hospitals.

Question 18

Capitation will encourage an urban primary care practice to maximize cost containment.

Question 19

Innovator companies often misperceive the needs of healthcare systems.

Question 20

The data to get regulatory approval often do not match the data needed to make sales.

Question 21

Health system administrators are key stakeholders in digitization of health care.

Question 22

The liability of health systems will probably only increase for the foreseeable future.

Question 23

A trend in healthcare digitization and innovation is the emergence of middleman companies to help innovators and health systems work together.

Question 24

Sales pitches will work best with hospitals facing capitation if the sales pitch emphasizes increases in _________.

Question 25

Why are health systems likely to resist digital innovations?

Question 26

What are ways to reduce the communication barriers between health systems and digital health innovators?

Question 27

What are some of the good business practices and proven strategies for selling innovations to health systems? Provide specific examples to support your arguments.

Question 28

What types of innovations will thrive in today's digital health ecosystem?