Deck 8: Using Social Media

Question 1

Facebook, Instagram, LinkedIn, and Snapchat are popular examples of:

A) Vlogging sites
B) Social networking
C) Media sharing
D) Microblogging
E) None of the above

Answer 1

B

Question 2

It is estimated that 92% of ________ have a digital footprint, meaning they have an online trail of where they exist.

A) Generation X
B) Baby Boomers
C) Y2K
D) Gen Z

Answer 2

D

Question 3

Which of the following is NOT a step to strategically decide if and how to use social media as part of the intervention?

A) Understand that certain priority populations will only use the call feature
B) Identify intervention strategies
C) Select an appropriate social media strategy
D) Determine what social media apps to use

Answer 3

A

Question 4

What are the three models most commonly used to manage social media activities in public health education circles?

A) Primary, secondary, and tertiary model
B) Mean, mode, and median model
C) Centralized, decentralized, and hub-and-spoke model
D) Passive, assertive, and transparent model
E) None of the above

Question 5

To foster meaningful interaction on social media, health education specialists should consider developing a systematic social media awareness, outreach, and engagement "playbook" that includes all of the following EXCEPT:

A) Aligning with health-related social media pyramid scheme marketing campaigns
B) Listening to social media conversation
C) Leveraging social networks
D) Editing social media content posting
E) Both A and C

Question 6

Which of the following are steps considered in social media content management for administering digital content?

A) Creating
B) Modifying
C) Publishing/sharing
D) Monitoring
E) All of the above

Question 7

___________ is defined as the measurement of factors that influence the success or failure of social media use, including tracking relevant metrics and performance indicators.

A) Median
B) Outcome evaluation
C) Minimizing
D) Process evaluation
E) None of the above

Question 8

Which of the following is NOT a way for a health education specialist to keep up with trends?

A) Subscribe to social media YouTube channels and podcasting sites
B) Follow media experts (e.g., following their Twitter feeds)
C) Ensure creating constant controversy and negative sentiment among patients/clients
D) Attend social media conferences or webinars
E) Subscribe to relevant social media blogs

Question 9

This results in users engaging in more private messaging apps.

A) Half life
B) Viral
C) Social media fatigue
D) Lower level engagement
E) Reach

Question 10

More bottom-up approaches consist of user-generated messages and people seeking and finding information from a variety of sources and sharing it with others.

Question 11

In the United States, differences in Internet use differ by age, income, education, and geographic area, though the gaps between various groups are gradually getting bigger.

Question 12

Before deciding how to use social media as part of an intervention, health education specialists must first identify the program goals and objectives.

Question 13

Smartphone growth, however, is projected to explode, while smartwatches, which were basically nonexistent prior to 2013 and have only recently become popular as options for accessing the Internet and apps, are expected to grow a meager 1% annually through 2021, dependent on whether or not advances in apps and capabilities meet consumer needs.

Question 14

Many health education specialists leverage various social media platforms to engage patients, clients, and consumers for disseminating public health information on disease outbreaks, medical discoveries, and emerging health hazards.

Question 15

Carefully considering the resources and expertise necessary to operate different social media accounts is not as important as ensuring that they are free or low cost.

Question 16

Fidelity measures track implementation of social media messages and campaigns to ensure that both content and applications are appropriately designed and delivered and match intended purposes.

Question 17

Through use of analytics available with platform-specific data or other providers such as Hootsuite or Google Analytics, it is relatively easy to assess social media exposure such as likes or favorites, views, shares, and retweets.

Question 18

Incorporating a variety of social media tools into health education and promotion campaigns demonstrates the health agency is on top of current trends and understands the importance of meeting priority populations in the world in which they reside and actually is easier to accurately assess a broader reach and impact.

Question 19

Social media users can be categorized into seven types based on their motivations for using social media. Identify the seven types and provide a brief description.

Question 20

Using social media for professional purposes requires users to formulate posts that reflect the official views and mission of their employer or organization. What guidelines for social media use in the public health workforce emphasize several best practices?