Deck 4: Health Communication Practice Strategies and Theories

Question 1

"The process of purposely designing and implementing a media message both entertain and educate in order to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior" is a definition of which of the following:

A) Practice strategy
B) Telenovelas
C) Entertainment education
D) Media channel selection

Answer 1

C

Question 2

Which are two variables often used in the decision-making process?

A) Cognitive and affective
B) Cognitive and random chance
C) Affective and disposition
D) Character and cognitive

Answer 2

A

Question 3

Which approach is considered to offer few individual benefits but might yield collective population value?

A) Social marketing
B) Policy approaches
C) Health communication
D) Community-based prevention marketing

Answer 3

B

Question 4

Self-efficacy is described as:

A) a sense of personal capability.
B) how your thoughts and your actions align.
C) beliefs about being at risk of a disease.
D) your ability to influence others to action.

Question 5

Which theory is about beliefs and attitudes pertaining to susceptibility, severity, effectiveness, self-efficacy, and cost?

A) Shared decision making
B) Extended parallel process model (EPPM)
C) Transtheoretical model
D) Health belief model

Question 6

Which theory hypothesizes the individual behavior is the result of constant interaction between the external environment and internal psychosocial characteristics and perceptions?

A) Health belief model
B) Integrative model
C) Social cognitive theory
D) Transtheoretical model

Question 7

Which of the following is not considered an important richness factor in the media richness theory (MRT)?

A) Interactivity/ feedback
B) Language variety
C) Tailoring
D) Grade-level readability

Question 8

Which theory focuses on change in a group?

A) Inoculation theory
B) Diffusion of innovation
C) Intervention mapping
D) Uses and gratification theory

Question 9

The uses and gratifications theory (UGT) considers why and how beliefs lead to the formation of attitudes.

Question 10

__________ is used to teach people incremental behavior skills through role modeling.