Deck 7: Survey Research

Question 1

Including a modest inducement such as a five-dollar bill typically guarantees a survey response.

Answer 1

False

Question 2

When collecting demographic data, asking for the same data, such as salary, in multiple and different ways is a technique used to improve the accuracy of responses.

Answer 2

False

Question 3

When using verbal frequency scales, allow for neutral responses if possible.

Answer 3

True

Question 4

A forced response approach to answering a survey items would not include a "neutral" choice as an option.

Question 5

Response rates are a threat to any survey conducted.

Question 6

Unless you are interacting with highly educated professional persons, the introduction statement should target an audience with middle school reading ability.

Question 7

A well-worded, informative introduction usually does not help to increase the response rates.

Question 8

Two key advantages of interview-based surveys are that the sample size can be large and dispersed and that a large amount of data can be collected.

Question 9

If a telephone interview is to be recorded, the respondent must be informed and agree to the recording.

Question 10

When collecting demographic data, use ranges that do not overlap (e.g., age ranges) to avoid confusion in the data.

Question 11

Unlike other types of research, survey data does not require the use of hypotheses or research questions.

Question 12

There are three basic forms of survey items: structured, unstructured, and semi-structured.

Question 13

What is the main disadvantage of survey research?

A) Inability to establish causality
B) Cost
C) Duration to completion
D) Limited sampling scheme

Question 14

What type of survey is best-suited for the study of economically distressed geriatric patient satisfaction during hospitalization?

A) Mail
B) Web-based
C) Telephone
D) Interview

Question 15

Which of the following is characteristic of web-based surveys?

A) Ensures anonymity
B) Expensive
C) Limits respondent bias
D) requires no training of interviewers

Question 16

Which of the following statements about personal interview survey research is true?

A) Introductory information is rarely necessary
B) Scheduled appointments for interviews may work best
C) Should typically be limited to 10 questions
D) Does not require special training

Question 17

Which of the following survey items describes a visual analogue scale?

A) A choice between two or more items
B) The use of an intensity marker on a continuum
C) Rank values with repeats
D) Series of pictures to indicate a response

Question 18

Which of the following represents the classic Likert scale?

A) Strongly agree, Agree, Neutral, Disagree, Strongly Disagree
B) Check all that apply
C) Rate the items using 1= Preferred, 2=Acceptable, 3= Not Preferred
D) Rank the items in order of importance from 1 to 10

Question 19

Which question would be used to ask a focus group or pilot study?

A) How many participants should be recruited?
B) Should descriptive or inferential statistics be used?
C) Would the participants be interested in learning data analysis?
D) Is the survey format visually acceptable or pleasing?

Question 20

A 27 year old female who works for an afterschool tutoring program would likely complete a survey that was:

A) Web-based
B) Paper-based
C) Interview-based
D) Telephone-based

Question 21

In which format is the risk of interviewer bias the highest?

A) Web-based
B) Paper-based
C) Interview-based
D) Telephone-based

Question 22

Which answer is false for using scales?

A) Use direct statements
B) Avoid redundancy
C) Allow overlap group responses
D) Use terms that are easily understood

Question 23

Surveys can be used to collect data on:

A) demographics
B) preferences
C) outcomes
D) All of these
E) None of these

Question 24

Which is a helpful guideline for increasing response rates?

A) include an introduction statement
B) send follow-up request
C) begin with interesting questions/items
D) All of these
E) None of these

Question 25

Which type of survey has become the common delivery method to gather data on healthcare professionals?

A) Web-based
B) Paper-based
C) Interview-based
D) Telephone-based