Deck 6: Qualitative Data

Question 1

Rather than exploring the results, qualitative research explores the ____________.

Answer 1

Process

Question 2

Qualitative research explores __________ samples and unstructured methods, as opposed to quantitative research which involves ___________ samples and standardized measures.

Answer 2

Smaller, large

Question 3

A mixed method approach is sometimes also called ___________, and can improve reliability and validity.

Answer 3

Triangulation

Question 4

Validity is reached when the researcher reaches the point of ____________.

Question 5

__________ is defined as the ability to yield the same results in repeated studies which is difficult in qualitative research.

Question 6

When looking at methods of collecting responses, ____________ are more time consuming whereas _______________ are faster.

Question 7

_____________ is a combination of interviews, observations, and case studies with an emphasis on the relationship between behavior and culture.

Question 8

Qualitative research is:

A) a representation of numbers and symbols.
B) an interpretation of collected words.
C) words displayed in numeric form.
D) a synthesis of word and numbers.

Question 9

Qualitative data results can be used to formulate research questions, and can also:

A) guide the foundation for further research
B) predict and confirm ideas
C) generalize the results of other research
D) All of the above are true

Question 10

When researchers use both qualitative and quantitative research, it is called:

A) combining methods
B) duo methods approach
C) mixed method approach
D) this cannot be done

Question 11

When a participant provides a response that they feel the interviewer wants to hear, this is termed:

A) social acceptance
B) social needs
C) anti-social behavior
D) social desirability

Question 12

During an interview or observation, if the participant's behavior changes when the researcher is present, this is termed:

A) reactivity
B) social desirability
C) selection bias
D) responsiveness

Question 13

Focus groups should be composed of:

A) 6 - 8 different individuals
B) 6 - 8 similar individuals
C) 4 - 6 different individuals
D) 4 - 6 similar individuals

Question 14

When displaying qualitative data, it is useful to use:

A) Photos of people participating in the study
B) Pre-recorded audio tapes of study results
C) Text, such as an abstract, for audience to read and get results
D) Graphics, including tables, diagrams, chart and graphs

Question 15

In qualitative research, the researcher gains generalizability but loses detail.

Question 16

During an interview, researchers are able to change the interview script and add probing questions to gain more in-depth information with qualitative research.

Question 17

It is impossible for researchers to verify reliability in qualitative research because they are not able to conduct test-retest procedures.

Question 18

During a focus group, the researcher does not have to hear from every participant at some point.

Question 19

Researchers are obligated to protect the storage of data, ensuring that documents are kept in locked cabinets, or are password protected on computers.

Question 20

It is generally agreed upon that research is only as ethical as the researchers conducting the study, whether it is qualitative or quantitative.

Question 21

Manual storage of data, such as notebooks and boxes, continues to be the most popular means of data organization.

Question 22

Transcription of interview data is generally done fairly quickly.

Question 23

Match the following responses to their correct definition:
-Construct Validity

A)To what degree, do the interview questions match the concepts and operational definitions in the research?
B)Does the research method match what is expected to be measured?
C)Does the research method selected show that common sense was used?

Question 24

Match the following responses to their correct definition:
-Content Validity

A)To what degree, do the interview questions match the concepts and operational definitions in the research?
B)Does the research method match what is expected to be measured?
C)Does the research method selected show that common sense was used?

Question 25

Match the following responses to their correct definition:
-Face Validity

A)To what degree, do the interview questions match the concepts and operational definitions in the research?
B)Does the research method match what is expected to be measured?
C)Does the research method selected show that common sense was used?

Question 26

Match the following type of interview with the correct approach used:
-Structured Interviews

A)Involve asking an agreed upon set of questions, generally formulated around findings of a literature review.
B)Researcher has guidelines rather than a set of questions, giving them the ability to feel out the conversation and ask questions accordingly.
C)Best defined as a group interview, with a predetermined set of questions, and also having the leeway to explore comments.

Question 27

Match the following type of interview with the correct approach used:
-Unstructured Interviews

A)Involve asking an agreed upon set of questions, generally formulated around findings of a literature review.
B)Researcher has guidelines rather than a set of questions, giving them the ability to feel out the conversation and ask questions accordingly.
C)Best defined as a group interview, with a predetermined set of questions, and also having the leeway to explore comments.

Question 28

Match the following type of interview with the correct approach used:
-Focus Group

A)Involve asking an agreed upon set of questions, generally formulated around findings of a literature review.
B)Researcher has guidelines rather than a set of questions, giving them the ability to feel out the conversation and ask questions accordingly.
C)Best defined as a group interview, with a predetermined set of questions, and also having the leeway to explore comments.