Deck 18: Sampling in Qualitative Research

Question 1

Purposive sampling is a form of probability sampling.

Answer 1

False

Question 2

The goal of purposive sampling is to sample cases/participants in a strategic way, so that those sampled are relevant to the research questions that are being posed.

Answer 2

True

Question 3

Which of the following is not a purposive sampling approach?

A) Theoretical sampling
B) Snowball sampling
C) Opportunistic sampling
D) Cluster sampling

Answer 3

D

Question 4

Theoretical sampling is a form of purposive sampling associated with a qualitative data analysis approach known as grounded theory.

Question 5

In theoretical saturation, the researcher acknowledges that they need to collect more data to substantiate the categories they've identified.

Question 6

Snowball sampling is:

A) All of the below
B) A form of convenience sampling
C) Not a random sampling approach
D) A method where the researcher makes contact with a small group of people and uses them to make contact with others.

Question 7

Snowball sampling is a form of convenience sampling

Question 8

In snowball sampling, the researcher gathers different contacts but is careful that they will never meet each other or get to know of the purpose of the research.

Question 9

What is generic purposive sampling?

A) When the researcher purposely creates a generic sampling frame.
B) When the researcher establishes criteria concerning the kinds of cases needed to address the research questions, identifies appropriate cases, and then samples from those cases that have been identified.
C) When the researcher establishes a generic set of questions to ask his or her participants.
D) When the researcher reviews many samples generically.

Question 10

Why is an ethnographic study unlikely to use a probability sample?

A) Because the aim of understanding is more important than that of generalization.
B) Because the researcher cannot control who is willing to talk to them.
C) Because it is difficult to identify a sampling frame.
D) All of the above

Question 11

At the outset of any qualitative research project, the researcher should be able to determine how many people should be interviewed.

Question 12

In most Business Research, saturation is claimed, justified and explained.

Question 13

According to Hammersley and Atkinson (1995), what two issues need to be considered in the context of sampling?

A) Context and snowballing
B) Context and construct
C) Context and time
D) Context and participant personalities

Question 14

Purposive sampling can involve more than one sampling approach.

Question 15

Researchers should never introduce a sense of purposiveness to a snowball sample