Deck 14: Secondary Analysis and Official Statistics

Question 1

Secondary analysis is the analysis of data that we have collected ourselves

Answer 1

False

Question 2

Secondary research data can only have been collected by governments.

Answer 2

False

Question 3

Most secondary analysis data sets are low quality.

Answer 3

False

Question 4

Which of the following is not an advantage of secondary analysis?

A) Cost and time
B) More reliable results
C) High quality data
D) Opportunity for cross-cultural analysis

Question 5

Outline two disadvantages of secondary analysis. Please select all that apply

A) Lack of familiarity with data
B) Lack of access to data
C) Not as robust as primary analysis
D) Complexity of the data

Question 6

Secondary research generally does not provide the opportunity for longitudinal analysis.

Question 7

Cross-cultural analysis can be conducted using the official statistics of a particular country.

Question 8

Issues of validity and reliability are much less considerations for secondary as opposed to primary analysis.

Question 9

Official statistics are not generally used for business research.

Question 10

The BSA refers to the British Social Attitudes survey which covers a wide range of areas of social attitudes and behaviour.

Question 11

Most governments restrict the data they collect to researchers due to privacy and confidentiality concerns.

Question 12

Meta-analysis is the study of big data online to reveal macro patterns into digital behaviour.

Question 13

The ecological fallacy is the error of assuming that inferences about individuals or organisations cannot be made from findings relating to aggregate data.

Question 14

An unobtrusive measure is any method of observation that directly removes the observer from the set of interactions or events being studied.

Question 15

Official statistics are considered an intrusive form of measurement.