Deck 8: The Nature of Quantitative Research

Question 1

Quantitative research is the dominant methodological approach in business research.

Answer 1

True

Question 2

Quantitative research is most closely aligned with a constructionist philosophy of science.

Answer 2

False

Question 3

Quantitative research is mainly deductive in approach

Answer 3

True

Question 4

Concepts are the building blocks of theory and represent the points around which business research is conducted.

Question 5

Why should we measure in quantitative research? Please select all that apply.

A) Measurement allows us to delineate fine differences between people in terms of the characteristics in question.
B) Measurement gives us a consistent device or yardstick for marking such distinctions.
C) Measurement is a superior approach to qualitative analysis
D) Measurement provides the basis for more precise estimates of the degree of relationship between concepts.

Question 6

Content analysis can be used for the analysis of mass media content.

Question 7

The use of multiple-indicator measures reflects the fact that some phenomena are unidimensional.

Question 8

Which of the following is not a meaning for the term 'reliability'?

A) Stability
B) External reliability
C) Internal reliability
D) Inter-rater reliability

Question 9

Face validity is when the measure apparently reflects the content of the concept in question.

Question 10

Concurrent validity is where the researcher employs a criteria on which cases are known to be the same and relevant to the concept in question.

Question 11

Predictive validity is where the researcher uses a future criterion measure, rather than a contemporary one, as in the case of concurrent validity

Question 12

For convergent validity, measurement ought to be gauged by comparing it to measures of the same concept developed through other methods.

Question 13

Discriminant validity ensures that when a measure is used for one construct (Construct A) it is the same in terms of its content from a measure used to measure another construct (Construct B).

Question 14

There is a strong concern with what in quantitative research:

A) Thematic explanation
B) Meta-analysis
C) Causal explanation
D) Descriptive explanation

Question 15

The results of a piece of quantitative research should typically be unaffected by the researcher's special characteristics or expectations.

Question 16

Which of the following is not a critique of quantitative research?

A) It fails to distinguish between people and social institutions from 'the nature of the world'
B) The measurement process possesses an artificial and spurious sense of precision and accuracy
C) The reliance on instruments and procedures hinders the connection between research and
D) It is based on numbers which are invariably unreliable and imprecise.