Deck 2: Understanding the Strategic, Business, and Marketing Planning Process

Question 1

The business plan is another term for the strategic plan.

Answer 1

False

Question 2

The role of the strategic plan is to address environmental
business changes.

Answer 2

True

Question 3

An organizations business plan is an integral part of strategy.

Answer 3

True

Question 4

An organization will have one strategic plan and possibly
several business plans.

Question 5

The business plan is established before the marketing plan.

Question 6

As Hamel says "The essential problem in organizations today is a
failure to distinguish planning from strategizing."

Question 7

The strategic plan is established before the business plan.

Question 8

A marketing plan begins with an analysis of the organizations capabilities.

Question 9

In a market based organization, the leadership sets the goals ;Not the marketplace

Question 10

A good marketing plan is largely about promotion activities
such as advertising.

Question 11

Explain the difference between a strategic plan and a business plan.

Question 12

Discuss the components of a business plan and how the process of a business plan comes together.

Question 13

What is the essence of marketing?