Deck 9: Graphic Design

Question 1

Your company has hired a graphic designer for a campaign to launch a new product. What does the designer need to know before he or she starts working on the design?

A) The message, the packaging, and the audience
B) The message, the method of communication, and the audience
C) The colors, the trademarks, and the message
D) The audience, the packaging, and the established boundaries

Answer 1

B

Question 2

The Beijing Olympics used pictographs because:

A) They were the best way to reflect traditional Chinese culture
B) Graphic design needs to communicate clearly
C) Graphic design works best when it uses symbols
D) The Olympic committee wanted to try something new

Answer 2

B

Question 3

A straightforward message produced in multiples allows designers to:

A) Stop drunk driving as a part of a public service message
B) Reach people on social media
C) Use the visual elements of art and principles of design
D) Communicate clearly to many potentially interested people

Answer 3

D

Question 4

How is graphic design SIMILAR to other art forms?

A) It uses the principles of design and is directed at a specific audience
B) It is creative and involves self-expression
C) It is creative and uses art media
D) It uses the visual elements of art and is commercial

Question 5

A picture of a person in a wheelchair on a sign used to indicate a designated parking spot would be considered a:

A) Symbol
B) Icon
C) Pictograph
D) Stele

Question 6

The small strokes that finish and come off of the main strokes of letters in some typefaces are called:

A) Sans serifs
B) End strokes
C) Letterforms
D) Serifs

Question 7

To make a typeface that seems elegant and traditional, what might you use?

A) Letters that are sans serif and main strokes that all have equal weights
B) Letters that have curving serifs and main strokes that all have unequal weights
C) Letters that have thick and squared-off serifs and main strokes that are equal in weight to the serifs
D) Letters that are sans serif and that are overall asymmetrical

Question 8

Organizing type and images in a design is creating a:

A) Typeface
B) Logo
C) Publication
D) Layout

Question 9

One way to create a design that conveys an anti-establishment stance might be to:

A) Use a layout
B) Not use color
C) Use digital photography
D) Not use a grid

Question 10

When producing a package design, what might be a possible message that a designer might need to communicate?

A) Persuade a consumer to purchase a new type of cookie
B) Convince someone to visit a new restaurant
C) Inform someone about a new election law
D) Identify where a bathroom is located

Question 11

The Nike swoosh is a:

A) Logo
B) Pictograph
C) Trademark
D) Layout

Question 12

A company that wants to sell its product globally might consider using a ______ to communicate to as many people as possible.

A) Trademark
B) Symbol
C) Icon
D) Sign

Question 13

Creating a logo requires creative:

A) Images
B) Symbols
C) Typography
D) Pictographs

Question 14

A website designer needs to make sure that his or her site can withstand the challenge of:

A) Formatting
B) Grids
C) Updating
D) Symbolism

Question 15

If you were designing a video game, what challenge might you need to consider that other designers who work in other areas of graphic design would NOT likely face?

A) How to make items appealing to consumers
B) How to incorporate text and images
C) How to make items realistic without using too much memory
D) How to use a grid

Question 16

Graphic designers must work within boundaries.

Question 17

Graphic designers can use art media.

Question 18

Symbols facilitate communication between cultures.

Question 19

Using a grid means the design will be symmetrical.

Question 20

Interactive digital media can have more challenges than other types of design.

Question 21

Because everyone needs to interpret a graphic design in the same way, designers must convey a _________ message.

Question 22

A picture of stairs and a door meant to show an exit would be an example of a _________ .

Question 23

One of the things that can affect the look of a typeface is whether or not it has ________ , the small strokes that come off the end of the main strokes of a letter.

Question 24

One way to establish structure in the layout of a multipage text is to use a _________ .

Question 25

When only type is used, a trademark is called a ________ .

Question 26

Question 27

Explain when designers might want to use pictographs, and when they might want to use symbols. Give examples.

Question 28

Package design is an important part of a graphic designer's skills. Think about a package design that attracted you. Describe what it was that made the design appealing (including packaging materials) and what message it communicated.

Question 29

The logos created by Herb Lubalin for Mother & Child (figure 9.20) and Paul Rand for IBM (figure 9.21) show two very different uses of type. One logo seems more classic, and the other appears more modern. Give examples of two logos that have similar feels and explain why they give off comparable impressions, considering main strokes, serifs, and overall letterforms.

Question 30

Should motion graphics and interactive digital media be considered in the same category as traditional graphic design, considering that they use elements of film, video, and computer programming? Give examples to support your argument.