Deck 15: Getting the Word Out: Advocacy, Social Marketing, and Policy Development and Enforcement

Question 1

A public health nurse acting on another person's behalf is an intervention known as:

A) Advocacy
B) Social marketing
C) Counseling
D) Screening

Answer 1

A

Question 2

Which of the following would be considered a representation of public health nurse advocating for a vulnerable population?

A) Conducting a literature review on literacy of inner city children
B) Writing a grant for monies to hire more public health nurses
C) Working with school officials to develop early drop off programs for children whose parents work
D) Attending county board meetings to keep abreast of health issues in the population of interest

Answer 2

C

Question 3

The use of commercial marketing principles and technology for public health program development and implementation with a particular population of interest in mind is known as:

A) Advocacy
B) Social marketing
C) Collaboration
D) Health teaching

Answer 3

B

Question 4

An example of social marketing used in public health is:

A) Media campaign
B) Surveillance
C) Screening
D) Referral

Question 5

What is the primary goal of the planning phase on the social marketing wheel?

A) Develop tools to measure health outcomes of the target population
B) Implement a pilot to determine the strengths of the program
C) Assess knowledge, perspectives, and needs of the target population
D) Write for funding to ensure the finances of the program