Deck 5: Media Literacy Skills

Question 1

School-age children, on average, spend ______ per week using media.

A) 20 hours
B) 30 hours
C) 50 hours

Answer 1

C

Question 2

What proportion of U.S. children have a TV in their bedroom?

A) One third
B) One half
C) More than two thirds

Answer 2

C

Question 3

Which of the following is true regarding school-age heavy media users?

A) Blacks and Hispanic average 13 hours a day of media exposure.
B) Heavy users are more likely to have no family media use rules.
C) Both A and B

Answer 3

C

Question 4

The television program Friends is an example of how media:

A) provides programs for the largest viewing audience age segment.
B) can shape culture.
C) tries to break stereotyping through the use of humor.

Question 5

There is concern that there is a threat to free press today because:

A) of the overabundance of conservative talk radio shows.
B) only six corporations own most of the media in the world.
C) the majority of journalists producing news are liberal.

Question 6

Pornography is a major media concern because:

A) it takes in more money than all professional baseball, basketball, and football franchises and the combined revenues of ABC, CBS, and NBC.
B) kicking pornography addiction is much like trying to overcome a cocaine addiction.
C) Both A and B

Question 7

Which of the following does the American Academy of Pediatrics recommend?

A) Children's media use should be assessed as part of physician office visits.
B) Parents should avoid TV viewing for children under the age of 4 years.
C) Both A and B

Question 8

The main purpose of the mass media is:

A) to educate, inform, and entertain.
B) to sell products.
C) to sell audiences to advertisers.

Question 9

The approximately 3,000 ads per day that we are exposed to have been carefully designed:

A) but we end up just ignoring them.
B) so our brains will process them into its limbic system.
C) to appeal to a wide range of ages.

Question 10

Advertisements seen in airports and waiting rooms and on ATMs and gas pumps are examples of:

A) ad creep.
B) digital marketing.
C) viral marketing.

Question 11

The Girls Intelligence Agency (GIA) is an example of:

A) a consumer protection agency.
B) a grassroots watch dog group.
C) buzz marketing.

Question 12

Advertisers target children because:

A) they spend billions of dollars each year.
B) they influence car and airline ticket purchases.
C) Both A and B

Question 13

Around the age of _______, children begin to understand the selling intent of advertisements.

A) 4 or 5
B) 7 or 8
C) 10

Question 14

PowerPoint presentations that facilitate learning have slides:

A) with bullet lists to clarify information for viewers.
B) that visually depict complex concepts.
C) that are simple with pictures that evoke emotions.

Question 15

Students need to keep in mind that most of the media we consume is created by:

A) a handful of powerful corporate families that cross-promote their products.
B) writers and producers who are young, white, single, affluent males.
C) Both A and B

Question 16

The main reason media exists is to:

A) make a profit.
B) connect people.
C) disseminate ideas and information.

Question 17

The two fundamental messages most advertisements include are "you deserve it" and "you are better than others."

Question 18

More than the product itself, we buy the emotions that advertisers attach to the product.

Question 19

Internet marketing is regulated.

Question 20

The FDA, FTC, CPSC, and the NHIC are federal government agencies that provide valuable health information.

Question 21

Our capacity for graphic memory is huge, because images are processed in the limbic system and then stored in our long-term memory.

Question 22

Text is processed in the cortex of the brain; therefore, it is stored in short-term memory.

Question 23

Identify three or more concerns with regard to Internet use by young people.

Question 24

Most advertising is based on what two fundamental messages?

Question 25

Why does corporate America target children in advertisements?

Question 26

Identify four or more advantages of using social media in the classroom.

Question 27

What are some disadvantages to using social media that must be overcome before using it in the classroom?

Question 28

What are three good questions to ask when determining the reliability of information found online?

Question 29

Identify 8 of the 13 " tipoffs to rip-offs."

Question 30

Identify the full names of the following governmental agencies that serve as good sources of reliable health information: FDA, CPSC, FTC, NHIC.

Question 31

Identify two voluntary health agencies and two professional health organizations that are good sources of reliable health information.

Question 32

Identify four of the five basic questions students can use to analyze media messages.

Question 33

Identify four recommended guidelines for wisely limiting media use.

Question 34

Identify three guidelines for helping parents and students make positive media choices.