Question 1

Pre-suasion is:&#10;A) Preparing your argument before you present it&#10;B) The research that goes into a needs assessment&#10;C) Selecting a target that will be easily persuaded by your argument&#10;D) Priming a target to pay more attention to your argument

Accepted Answer

Pre-suasion involves setting the stage or priming a target to be more receptive to your message before you actually deliver it.

Question 2

______ information is the set of facts in your argument, ____________ information relates to how the situation appears.&#10;A) persuasive, pre-suasive&#10;B) contextual, format&#10;C) persuasive, presentation&#10;D) substantive, contextual

Accepted Answer

Substantive information refers to the core facts and evidence in an argument, while contextual information relates to the surrounding circumstances or how the situation is perceived.

Question 3

How should you choose your presentation format? (telephone call, in writing or in person)&#10;A) Choose the approach that will be most convincing for your target&#10;B) Choose the approach with which you have the most experience&#10;C) Always present in person, advocacy is only effective face-to-face&#10;D) Use each step progressively, write a letter, call, and then follow up in person

Accepted Answer

Choose the approach that will be most convincing for your target

Question 4

Only advocate directly to a target, their aides and staffers aren't worth your time.

Accepted Answer

Engaging with aides and staffers is important as they often influence decision-making and can provide valuable insights and access to the target.

Question 5

What is the order of the role of media in advocacy?&#10;A) Information?Public Opinion?Media?Decision-Makers&#10;B) Decision-Makers?Information?Media?Public Opinion&#10;C) Public Opinion?Information?Media?Decision-Makers&#10;D) Information?Media?Public Opinion?Decision-Makers&#10;

Accepted Answer

The correct order for the role of media in advocacy is:
D. Information?Media?Public Opinion?Decision-Makers
This sequence represents the typical flow of influence in an advocacy campaign:
1. Information: It all starts with gathering and understanding the relevant information about the issue at hand. Advocates need to be well-informed about the facts, statistics, and stories that relate to their cause.
2. Media: Once advocates are armed with information, they use media to disseminate their message. This can be through traditional media outlets like newspapers, television, and radio, or through new media platforms like social media, blogs, and podcasts.
3. Public Opinion: The media coverage helps to shape public opinion by informing and influencing how people perceive the issue. A well-executed media strategy can generate public interest and support for the cause.
4. Decision-Makers: Finally, when public opinion is swayed, it can put pressure on decision-makers such as politicians, government officials, and other influential figures to take action. Advocates aim to leverage this public pressure to achieve their desired policy changes or social outcomes.
So, the correct answer is D: Information?Media?Public Opinion?Decision-Makers.

Question 6

Which of the following are ways that reporters help shape their messages? (circle all that apply)&#10;A) Highlighting&#10;B) Selecting&#10;C) Editing&#10;D) Funding&#10;E) Distracting

Accepted Answer

Reporters shape their messages by highlighting certain aspects of a story, selecting which information to include, and editing the content to fit the narrative or space constraints.

Question 7

Which of the following is not one of Day's (2000) stages in setting up a media campaign?&#10;A) Developing the strategy and pretesting the message&#10;B) Monitoring results and refining the strategy&#10;C) Purchasing ad time&#10;D) Implementing the campaign&#10;E) All of the above are stages

Accepted Answer

Purchasing ad time is not explicitly listed as one of Day's stages in setting up a media campaign.

Question 8

Which of the following is true regarding the relationship of detail in your message to the amount of time you have to present?&#10;A) If your time is limited, limit the amount of detail you give&#10;B) If your time is limited, use as much detail as possible to strengthen the message&#10;C) If your time is limited, do not change the amount of detail, change the structure of your message&#10;D) If your time is limited, ask for a second session so that you can give your presentation in full detail

Accepted Answer

When time is limited, it's important to prioritize key points and limit detail to ensure the main message is effectively communicated within the available time.

Question 9

Which is typically longer- a letter to the editor? Or an editorial?&#10;A) Letter to the editor&#10;B) Editorial

Accepted Answer

Editorials are typically longer as they are comprehensive articles written by the editorial staff, while letters to the editor are shorter pieces submitted by readers.

Question 10

Some research suggests that:&#10;A) people are more likely to protect themselves from negative events than to push for positive outcomes&#10;B) people are more likely to push for positive outcomes than want to hear about negative events&#10;C) people are more likely to want only positive information and negative outcomes should not be discussed&#10;D) people want to hear about negative events, only when equally balanced by positive outcomes

Accepted Answer

Research in psychology often suggests that people have a tendency to engage in behaviors that protect them from negative events, a concept known as loss aversion, where the fear of loss is more motivating than the pursuit of gains.

Deck 7: Presenting Your Information Effectively