Question 1

Which of the following is not an attribute that would make an organization more likely to engage in electronic advocacy?&#10;A) Smaller&#10;B) Open Environment&#10;C) Entrepreneurial Personalities&#10;D) Tightly Connected

Accepted Answer

A

Question 2

Guo and Saxon (2014) found that most advocacy tweets&#10;A) Share information&#10;B) Mobilize Active Participation&#10;C) Sustain Community&#10;D) Recruit Volunteers

Accepted Answer

Guo and Saxon (2014) found that most advocacy tweets are primarily used to share information rather than mobilize participation, sustain community, or recruit volunteers.

Question 3

It is risky to have a space for comments on your website because posts cannot be monitored, and people may leave offensive content.

Accepted Answer

False

Question 4

When it comes to digital campaigns:&#10;A) Interactive elements (discussion boards, etc) are key&#10;B) You must set aside a large portion of your budget to make them effective&#10;C) Everyone has access to the internet, so it is always the best place to start&#10;D) All of the above&#10;E) A & C only&#10;

Accepted Answer

The correct answer to the question "When it comes to digital campaigns" is not provided as a definitive choice because the effectiveness of digital campaigns can depend on various factors and strategies. However, let's break down the options:
A. Interactive elements (discussion boards, etc) are key: Interactive elements can be a crucial part of digital campaigns as they engage the audience and encourage participation. This can lead to increased engagement and a more memorable campaign. However, they are not the only key to a successful digital campaign.
B. You must set aside a large portion of your budget to make them effective: While budgeting is important, it's not necessarily true that a large portion of the budget must be allocated to make digital campaigns effective. Creativity, targeting, and strategic planning can often lead to successful outcomes even with limited budgets.
C. Everyone has access to the internet, so it is always the best place to start: This statement is not accurate. Not everyone has access to the internet, and even among those who do, there are significant differences in usage patterns, access to devices, and preferences. It's important to consider the target audience when deciding where to start a campaign.
D. All of the above: Since B and C contain inaccuracies or overgeneralizations, this option is not correct.
E. A & C only: Since C is not accurate, this option is also not correct.
Therefore, based on the options provided, the most accurate answer would be closest to A, but with the caveat that interactive elements are one of several key components that can contribute to the success of a digital campaign. It's important to consider the overall strategy, the target audience, the campaign goals, and the budget when planning and executing digital campaigns.

Question 5

Regarding engagement, the two highest levels of Kanter and Fine's (2010) ladder are:&#10;A) Happy Bystander, Instigator&#10;B) Spreaders, Financial Contributors&#10;C) Evangelists, Instigators&#10;D) Evangelists, Financial Contributors

Accepted Answer

The two highest levels of Kanter and Fine's ladder of engagement are "Evangelists" and "Instigators," which represent individuals who are deeply committed and actively promote or initiate actions for a cause.

Question 6

Which of the following should be included on your advocacy website?&#10;A) Email opt-in&#10;B) Donation option&#10;C) Organization name&#10;D) Way to contact the site owner&#10;E) All of the above&#10;

Accepted Answer

An effective advocacy website should include all of the following elements:
A. Email opt-in: This allows visitors to subscribe to your mailing list, ensuring you can keep them informed about your advocacy efforts, updates, and events.
B. Donation option: Providing a way for supporters to donate is crucial for fundraising and sustaining your advocacy work. Make sure the donation process is secure and user-friendly.
C. Organization name: Clearly display the name of your organization to establish credibility and brand recognition. This helps visitors to quickly identify who is behind the advocacy efforts.
D. Way to contact the site owner: It's important to offer a method for visitors to get in touch with you for more information, to offer support, or to ask questions. This could be through a contact form, email address, or phone number.
Including all these elements helps to build a strong foundation for engaging with your audience, raising funds, and furthering your advocacy goals.

Question 7

Which of the following are benefits of your advocacy effort having a Facebook page?&#10;A) Facebook can change their policies and algorithms&#10;B) There are more than 2.2 billion monthly users&#10;C) It is simple to post information&#10;D) Information can easily spread&#10;

Accepted Answer

The benefits of your advocacy effort having a Facebook page include:
B) There are more than 2.2 billion monthly users - With such a vast user base, your advocacy effort has the potential to reach a large and diverse audience. This can be particularly beneficial for raising awareness about your cause and engaging with people from all over the world.
C) It is simple to post information - Facebook's user-friendly interface makes it easy for you to share updates, news, events, and other relevant information with your followers. This simplicity ensures that you can keep your audience informed without needing extensive technical skills.
D) Information can easily spread - Due to the social nature of Facebook, information shared on your page can be quickly disseminated through likes, shares, and comments. This can help to amplify your message and potentially create a viral effect, which can be incredibly powerful for advocacy campaigns.
While A) Facebook can change their policies and algorithms is a true statement, it is not a benefit but rather a challenge that your advocacy effort may face when using Facebook as a platform. Changes in policies and algorithms can affect how your content is displayed and who sees it, which can impact your reach and engagement. It's important to stay informed about these changes and adapt your strategy accordingly.

Question 8

Which of the following is not true regarding YouTube vides?&#10;A) It is important to have a large production budget if you want your video to have impact&#10;B) They are faster modes of communication than written documents&#10;C) Your title can be key to increasing your video's views&#10;D) It is better to have five 3-minute videos than one 15-minute video cover five topics

Accepted Answer

A large production budget is not necessary for a YouTube video to have an impact; many successful videos are made with minimal resources.

Question 9

Which of the following is true regarding advocacy emails?&#10;A) Always include a call to action&#10;B) Include as much detail as possible so readers can get all of the information in one place&#10;C) Use a formal tone so readers will take you seriously&#10;D) Send all messages to all members of your mailing list, you never know what may pique someone's interest

Accepted Answer

Advocacy emails should always include a call to action to guide the reader on what steps to take next, making the email more effective in achieving its purpose.

Question 10

The rate of Internet use to get political news and information continues to increase.

Accepted Answer

The trend of using the internet for political news and information has been increasing due to the growing accessibility of digital devices and the internet, as well as the proliferation of online news sources and social media platforms.

Deck 8: Electronic Advocacy