Deck 13: Careers

Question 1

Why is it important to continually learn, grow and adapt as a PR professional?

A) Our future job may not yet be created.
B) Our clients will be checking on it.
C) It is likely that we will be fired otherwise.
D) Professional licensing will soon be required.

Answer 1

A

Question 2

What is one of the most important types of literacy that seasoned PR professionals would advise students to gain to succeed in the profession?

A) creative
B) business
C) graphic
D) text

Answer 2

B

Question 3

Having diversity literacy means that ______.

A) you will be qualified to work anywhere
B) your firm will become expert in this area
C) your employer will be state-approved
D) fresh ideas and perspectives can emerge

Answer 3

D

Question 4

Of the following, which is true of paid internships versus unpaid internships?

A) They are often located in larger cities.
B) They are more difficult and challenging.
C) They are fairer and more valuable.
D) They are more likely to lead to a job.

Question 5

Which of the following terms is associated with personal branding?

A) reputation
B) membership
C) fellowship
D) corporation

Question 6

When searching for PR positons, it is important to know that ______.

A) most employers will require an internship
B) you will need to examine job titles closely
C) you should not contact employers unless invited
D) if the job is advertised, it is probably too late

Question 7

If you asked a PR professional to describe his/her career, which of the following words would he/she likely use?

A) negative and stressful
B) soft and routine
C) exciting and challenging
D) technical and scientific

Question 8

The most common path to a public relations career is through a(n) ______.

A) fellowship
B) connection
C) advertisement
D) internship

Question 9

How does the role of an account executive differ from that of an intern?

A) greater responsibility
B) payment for work
C) heavier work week
D) more travel required

Question 10

The work of a public relations coordinator typically centers on a(n) ______.

A) agency
B) brand
C) product
D) client

Question 11

If you have been assigned to a specific account or client for a specific reason, what is your likely job title?

A) account executive
B) public relations coordinator
C) account specialist
D) public relations director

Question 12

An account director takes on a(n) ______ and ______ role in public relations.

A) managerial; strategic
B) external; liaison
C) internal; employee
D) technical; writing

Question 13

Of the following, which is unique to the role of strategic communication manager?

A) a liaison role with internal employees
B) expertise in writing and design
C) an advanced college degree
D) work with related disciplines

Question 14

The role of publicist is synonymous with that of ______.

A) social media manager
B) media relations specialist
C) crisis communication expert
D) employee team builder

Question 15

Which position is one of the most important roles in public relations?

A) community liaison
B) account specialist
C) copywriter
D) graphic designer

Question 16

As you contemplate your future PR roles and job titles, it is important to remember these are constantly ______.

A) evolving
B) disappearing
C) combining
D) refining

Question 17

Where do content creators focus their efforts?

A) within the writing realm
B) across all platforms
C) mostly in graphic design
D) on external publics

Question 18

A social media manager focuses on ______ the brand, while a social media community manager is concerned with ______ for the brand.

A) creating; working
B) diversifying; arguing
C) building; advertising
D) being; advocating

Question 19

Brands such as Adobe, L'Oréal, and Whole Foods see considerable value in ______.

A) stakeholder management
B) crisis communication
C) influencer relations
D) shareholder value

Question 20

What is one of the most important decisions we will make as PR professionals?

A) type of employer
B) range of salary
C) location of job
D) mix of clients

Question 21

Ideally, one should work in an environment that fosters ______.

A) hard work and competition
B) mentorship and education
C) fun and creative chaos
D) a "client is boss" mentality

Question 22

Depending on organizational structure of your employer, your PR work may be housed ______.

A) in your own home
B) in the Human Resources office
C) among different departments
D) within different disciplines

Question 23

Of the following, which is an advantage of working for a large agency?

A) wide range of experience
B) boutique client specialties
C) long-term job security
D) opportunity to write

Question 24

Suppose that you are an independent, free-thinking individual who loves working for yourself. You also love developing and promoting new products and services. What is your best PR career option?

A) freelance
B) boutique agency
C) entrepreneurial
D) corporation

Question 25

As an aspiring PR professional, you are finishing your last year of college and are determined to break into the job market in your city. How can you gain an edge over competing graduates?

A) pay for a headhunter
B) travel elsewhere and learn
C) enter a graduate program
D) develop a "side hustle."

Question 26

What it means to be a PR professional has evolved over the last few years.

Question 27

Writing skills, once a major PR responsibility, have diminished in importance.

Question 28

Failure to join a professional PR organization will probably result in missed career opportunities.

Question 29

The major downside to internships is that they are unpaid.

Question 30

The work of public relations coordinators takes place with one client at a time.

Question 31

Communication managers focus their work on many different channels.

Question 32

If you are a content creator, you will spend most of your time writing.

Question 33

Social media managers focus on being the brand, while social media community managers work on advocating for the brand.

Question 34

Working in influencer relations mostly requires you to have strong people skills.

Question 35

As a PR professional, choosing a work setting is among the most important career decisions you will make.

Question 36

Access to mentorship and education at work is a benefit, but a highly competitive workplace is a stronger advantage.

Question 37

Many PR professionals have built successful long-term careers as freelancers.

Question 38

In the public relations field, career advancement is all about what you know.

Question 39

Categorize PR skills and literacies required for entry into the field, and explain how they complement one another.

Question 40

Discuss the major considerations of choosing and working in an internship if you are a student of public relations.

Question 41

Compare the role and function of a communication manager to that of a publicist.

Question 42

Point out the key differences between the role of a social media manager and that of a social media community manager.

Question 43

You are a fresh public relations graduate. You have completed an internship, built a solid network, and feel ready to enter the job market. How do you decide on the best work setting for you?

Question 44

Compare the advantages of working for a large agency to those of working for a smaller boutique agency.

Question 45

If you are an emerging PR student or professional, what are some ways that you can build and expand your professional network?