Deck 4: Diversity and Inclusion

Question 1

Regarding diversity, which of the following statements is true?

A) It is mostly about respecting ethnic differences.
B) It encompasses many different dimensions.
C) If one's politics differ, don't discuss it.
D) It is no longer a major issue in the workplace.

Answer 1

B

Question 2

What is inclusion?

A) understanding each other; moving forward together
B) tolerating differences among one another
C) understanding that we will never be the same
D) choosing the right work teams at the office

Answer 2

A

Question 3

Diversity refers to ______, while inclusion focuses on ______.

A) respect; individuality
B) ethnicity; age
C) attitude; actions
D) differences; treatment

Answer 3

D

Question 4

If you as a PR professional were asked to speak to a college class, how would you describe the state of diversity in public relations?

A) University PR programs have vastly improved in this regard.
B) PR leadership is about as diverse as the general population.
C) Practitioners are talking about diversity but not fully implementing it.
D) The PR profession is trying to adopt a more performance-based model.

Question 5

While the practice of public relations in the United States has changed dramatically, a lack of diversity persists in ______.

A) major metropolitan areas
B) communications management positions
C) university public relations programs
D) the area of account management

Question 6

Agencies, organizations, and professionals should understand that diversity must be integrated ______ and ______.

A) vertically; horizontally
B) in the mind; in the heart
C) in the short term; in the long term
D) internally; externally

Question 7

As a manager for a major brand, what would be one of your most important hires?

A) a respect manager
B) an enforcement chief
C) a diversity head
D) an inclusion officer

Question 8

Is there a strong "business case" for diversity?

A) Yes, but it does not go far enough.
B) No, because the marketplace will prevail.
C) Perhaps, if job applicants are strong enough.
D) Not anymore; this is a 20th-century model.

Question 9

To make sure that diversity and inclusion are truly being practiced, one must look at ______.

A) one's own feelings
B) the opinions of top managers
C) recent reports from Human Resources
D) the inner workings of the organization

Question 10

When Twitter tells the world, "We're better together," they are referring to ______.

A) teamwork and performance
B) diversity and inclusion
C) strength and unity
D) finances and goals

Question 11

How can increased diversity and inclusiveness benefit the public relations field?

A) by surpassing outdated competitors
B) by improving financial performance
C) by bringing forth new talent and ideas
D) by eliminating stubborn employees

Question 12

Diversity and inclusion can benefit an organization ______.

A) internally and externally
B) only with key audiences
C) mostly with the general public
D) in a financial sense

Question 13

In public relations, if you want to reach key audiences in a certain group, you must work with colleagues who ______.

A) are specialists in that demographic
B) care about those audiences
C) have friends in those groups
D) are a part of these communities

Question 14

If a major brand unveils a strategy that is highly inclusive of diverse audiences, what is the logical outcome?

A) higher sales figures beginning next year
B) greater engagement with the brand or company
C) abandonment by traditional audiences
D) unconditional love of that brand

Question 15

Two public benefits of greater diversity and inclusion in an organization include ______.

A) more vacation days and frequent raises
B) stronger CEOs and more flexible managers
C) fairer workplaces and improved pay for women
D) expanded facilities and a better tax base

Question 16

LUNA succeeded with its equal pay campaign primarily because ______.

A) equal pay is a powerful issue that many people support
B) they were about to be sued for gender discrimination
C) the campaign was focused on society, not the company
D) a boost in health benefits accompanied the pay raises

Question 17

In its diversity campaign, which medium did MGM Resorts use to speak to LGBT audiences?

A) video
B) special events
C) television
D) music

Question 18

As a brand, agency, or PR professional, the best way to engage with a community is to work on _____ initiatives.

A) inclusion
B) community
C) nonprofit
D) diversity

Question 19

The creative genius behind the Atlanta Hawks' diversity campaign understood that ______.

A) more LGBT players were needed
B) Atlanta needed greater ethnic diversity
C) diversity and inclusion is key in basketball
D) people with disabilities could also enjoy basketball

Question 20

Successful implementation of diversity and inclusion is about both ______ and ______.

A) the short term; the long term
B) the employee; the employer
C) principles; practices
D) feeling; thinking

Question 21

In the public relations workplace, what must managers understand about supporting diversity and inclusion?

A) It costs money.
B) It is easy to implement.
C) It takes lots of time.
D) It conveys a fresh image.

Question 22

When leadership adopts a pro-diversity and inclusiveness stance across the board, they are implementing improved ______.

A) productivity
B) practices
C) performance
D) principles

Question 23

What can we conclude from reviewing hiring trends in public relations and seeing who is actually being hired?

A) There aren't enough of the right candidates are coming forward.
B) Organizations still need to work on diversity and inclusion.
C) Diverse candidates lack the proper PR education.
D) The time has arrived to demand new skill sets.

Question 24

While the public relations field has developed many principles on diversity and inclusion, what must be implemented to make these a reality?

A) practice
B) fairness
C) training
D) sanctions

Question 25

If you are working hard as a PR manager to continually review and improve your company's diversity efforts, you understand that ______.

A) your performance will be evaluated accordingly
B) ethical problems can become legal problems
C) diversity and inclusion challenges constantly evolve
D) diversity is a chore requiring constant maintenance

Question 26

Diversity can refer to many different attributes of people.

Question 27

Inclusion means bringing together people with diverse experiences and backgrounds.

Question 28

In reality, there is no difference between diversity and inclusion.

Question 29

When it comes to diversity, public relations is "talking the talk" and "walking the walk."

Question 30

While diversity on its own is a laudable objective, it doesn't mean much without diverse leadership.

Question 31

Diversity and inclusion make for a more positive workplace but, on their own, they do not result in new creativity or strategies.

Question 32

The benefits of diversity and inclusion go beyond the workplace, extending to the general public.

Question 33

While diversity and inclusion create a more positive workplace, they cannot lead to more equal pay for all employees.

Question 34

IBM created recognition for hidden figures in history by using augmented reality (AR) technology.

Question 35

While it is laudable to uphold principles of diversity and inclusion, they are not meaningful without practices.

Question 36

It is easy to implement diversity and inclusion initiatives because they do not cost money.

Question 37

Now that PR leaders have worked hard on diversity and inclusion for decades, they can relax in their efforts.

Question 38

Although the value of diversity and inclusion is well established, further research is always uncovering new information.

Question 39

Compare diversity to inclusion and distinguish between the two.

Question 40

Explain how integrating diversity and inclusion benefits the public relations workplace.

Question 41

Explain how integrating diversity and inclusion benefits audience-facing communications.

Question 42

Explain how integrating diversity and inclusion benefits the general public.

Question 43

Analyze the Warrior Games/Edelman campaign described in Chapter 4. What made it a success in terms of diversity and inclusion?

Question 44

Categorize and summarize the principles that should be implemented in order to make public relations more diverse and inclusive.

Question 45

Categorize and summarize the practices that should be implemented in order to make public relations more diverse and inclusive.