Deck 6: Writing for Websites and Blogs

Question 1

One of the challenges associated with Web work is that you lack ______.

A) restrictions
B) constrictions
C) reservations
D) appointments

Answer 1

A

Question 2

______ is the term used to describe when sites became a giant storage bin of content that was transferred from a standard platform to the web.

A) Shareware
B) Shovelware
C) Storageware
D) Warehouse

Answer 2

B

Question 3

Web readers have a ______ attention span than traditional media users.

A) longer
B) less comprehensive
C) shorter
D) more comprehensive

Answer 3

C

Question 4

Websites become ______ when they fail to provide additional content on a regular basis.

A) updated
B) revised
C) fresh
D) stale

Question 5

Blogs can help you inform readers as well as ______.

A) help you get information from the readers
B) help you vent about your feelings
C) ask for money
D) distract people from the real issues

Question 6

Blogging gives you a wider array of options in terms of ______.

A) product and price
B) content and tone
C) .place and promotion
D) interests and attitudes

Question 7

When it comes to the web, use ______ bits of information to give people the most important information first and then move on.

A) medium
B) long
C) short
D) super long

Question 8

When it comes to web writing, keep it ______.

A) long
B) real
C) steady
D) current

Question 9

______ can draw your readers deeper into your site and show them things that matter to them.

A) Links
B) Oddity
C) Fame
D) Geography

Question 10

Think about ______ beyond a simple reaction.

A) your editor/producer
B) what you want to add
C) your publisher
D) society at large

Question 11

You should freshen your digital work with additional content and updates ______.

A) the next day
B) the following week
C) as the situation continues to unfold
D) the next month

Question 12

______ allow you to send people to other portions of a site and other places on the web as a part of their reading experience.

A) Tweets
B) Blogs
C) Websites
D) Hyperlinks

Question 13

Creating a link to a ______ of a word can make things easier on your readers.

A) definition
B) a newsstand
C) a grocery store
D) a TV station

Question 14

A few paragraphs in a news story or a few lines of copy in a piece of marketing material can help provide basic background information for your readers, but ______ can do more for them.

A) texting
B) linking
C) blogging
D) writing

Question 15

Look for opportunities to link to source documents, such as letters, emails, and reports, so you ______.

A) don't have to explain things in depth
B) don't have to finish writing the story
C) can let your readers see what you have seen
D) show what a hard worker you are

Question 16

Which function provided on most websites after each published piece is a great way for readers to give instant feedback?

A) instant messaging
B) contact option
C) live chat
D) comment

Question 17

When you open yourself to an unregulated pool of consumers and you do so on a medium that can ______, you run a huge risk, but if successful, it is worth the effort.

A) draw innumerable trolls
B) charge a wider swath of visitors
C) disinterest readers
D) contact many people at once

Question 18

Which of these ways will help the audience feel connected to your writers?

A) email contact
B) staff bios
C) social media options
D) live chats

Question 19

One of the challenges associated with Web work is that you lack restrictions.

Question 20

Websites should be a giant storage bin of content that was transferred from a standard platform to the web.

Question 21

When it comes to writing for the web, the inverted pyramid has some drawbacks.

Question 22

Most traditional media outlets maintain a digital presence through standard websites which feature regular content that already ran in the paper or on TV.

Question 23

A news blog cannot provide additional content without cost.

Question 24

A blog allows journalists to expand their coverage into a small area of interest that might move beyond what most people would come to expect of them.

Question 25

Blogging does not provide people interested in creating content the opportunity to do so without having to be attached to a traditional media outlet.

Question 26

As blogging draws people to your site, you will be able to find out specific details about your readers and thus better serve them with future content.

Question 27

Public relations practitioners can't sidestep mainstream media outlets and speak directly to the public through a blog.

Question 28

Blogging can provide people with that "human" touch that isn't often associated with traditional forms of media.

Question 29

A blog gives you the opportunity to demonstrate your knowledge frequently, thus giving you the opportunity to show that you are a thought leader on the topic.

Question 30

Using a blog to present information to the public on a daily basis doesn't allow you to retain your focus as an organization as well as a member within it.

Question 31

To better fit the "web of information" approach, you want to write in big, loose chunks that tell complex stories.

Question 32

When working on the web, you should announce information to your audience as soon as you can.

Question 33

As a writer, you should read through the comments on your pieces, even if you think they might be unpleasant or off point.

Question 34

What are some of the ways you can best meet the needs of your web audience?

Question 35

How can blogs benefit traditional news outlets?

Question 36

How can blogs be used effectively in public relations and advertising?

Question 37

What are the key points to remember when blogging?

Question 38

How can you succeed as a writer in the digital realm?

Question 39

How can you best meet the needs of a web-based audience?

Question 40

Why do media professionals in news use blogs?

Question 41

Why and how are blogs used in promotions?

Question 42

What are some of the most effective ways to run a blog?

Question 43

What are some ways to engage readers?